Summary
Overview
Work History
Education
Skills
Accomplishments
Training
RESUME SUMMARY
reading, taking self-development courses and new skill building
Timeline
Generic

Marieflor Culanag

Account Development Manager
General Trias, Province Of Cavite

Summary

The Account Development Manager is a strategic leadership role responsible for overseeing the organization’s account development efforts. This individual drives growth by building and optimizing strategies to identify new business opportunities, expand existing client relationships, and lead high-performing teams. The Manager serves as a key player in revenue generation and customer success by aligning sales development, marketing, and account management initiatives.

Team Manager experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.

Overview

17
17
years of professional experience
3
3
Languages

Work History

Corporate Credit Team Leader

American Express International Inc
01.2020
  • Oversees a team responsible for evaluating and managing the credit risk of corporate clients.
  • This role ensures effective credit assessment, monitoring, and compliance with internal policies and regulatory standards.
  • Key responsibilities include guiding credit analysts, reviewing credit proposals, managing portfolio risk, and collaborating with relationship managers to support business growth while safeguarding the company’s financial interests.
  • The role requires strong leadership, risk management expertise, and a thorough understanding of financial analysis and corporate lending.

Account Development Manager

American Express International Inc
01.2022 - 01.2025
  • Strategic leadership role responsible for overseeing the organization’s account development efforts.
  • This individual drives growth by building and optimizing strategies to identify new business opportunities, expand existing client relationships, and lead high-performing teams.
  • The Manager serves as a key player in revenue generation and customer success by aligning sales development, marketing, and account management initiatives.

Foreign Exchange Sales and Account Development Team Leader

American Express International Inc
01.2020 - 01.2022
  • Responsible for leading a team that drives foreign exchange sales and develops strategic client relationships.
  • This role combines leadership, sales execution, and client management to grow revenue and market share.
  • Key responsibilities include overseeing day-to-day FX sales activities, coaching team members, identifying new business opportunities, and deepening relationships with existing clients.
  • The Collaborates with trading, risk, and compliance teams to deliver tailored FX solutions while ensuring regulatory adherence and high service standards.
  • The goal is to maximize client value and maintain a competitive FX offering.

Team Leader for Early Engagement

American Express International Inc
01.2019 - 01.2020
  • Responsible for leading a team that connects with prospective clients, students, or partners at the initial stages of their journey.
  • This role focuses on building strong early relationships, coordinating outreach initiatives, and ensuring a smooth transition to the next phase of onboarding, recruitment, or service delivery.
  • Key duties include team management, strategy execution, cross-functional collaboration, and performance reporting.
  • The goal is to drive engagement, enhance experience, and support long-term retention or conversion.

TeleSales Leader

Convergys Philippines
01.2008 - 01.2019
  • Analyze and maintain all Client Service Metrics; implement team improvement plans as needed.
  • Selecting, training, developing, and managing performance of direct reports; including planning and motivating agents.
  • Manage and review agents reports (Attendance adherence, PFP, Client scorecard, Metrics management reports)
  • Achieving monthly sales goals as well as creating an effective and motivating, goal oriented, sales environment
  • Create and maximize relationships with client partners.
  • Provide leadership and guidance to direct reports to ensure consistent execution of plans set.
  • Define and implement any corrective actions needed to meet team's performance
  • Conduct weekly one-on-ones with direct reports to review individual performance & developmental coaching
  • Create a positive work environment through employee engagement; resolve employee relation issues in a professional and timely manner.
  • Implement best practices to drive consistent performance.

Education

Bachelor of Science - Business Administration, Banking & Finance

Bukidnon State College
01.2005

Skills

  • Proficient in Microsoft Office
  • Leadership and management expertise
  • Analytical problem solving
  • Effective communication

Coaching and development

Documentation expertise

Team leadership

Customer service

Individual coaching

Project planning

Critical analysis

Detail-oriented approach

Guiding professional development

Accomplishments

  • Multi Performance Awardee (held National & International)
  • Recognized as high potential Team Manager for an Operations Manager post

Training

  • Acquisition Marketing thru mentorship
  • Additional skill on strategy and execution for acquiring new customers through digital and traditional marketing channels. This role focuses on driving growth by developing high-impact campaigns, optimizing conversion funnels, and managing performance across paid media, SEO, email, partnerships, and more. Key responsibilities include analyzing customer acquisition data, setting KPIs, and collaborating with sales, product, and analytics teams. Ensuring efficient marketing spend, strong ROI, and continuous improvement of acquisition tactics to scale user growth and revenue.
  • Project Management
  • Responsible for planning, executing, and delivering projects on time, within scope, and within budget. Key responsibilities include defining project goals, developing detailed project plans, managing resources and timelines, coordinating cross-functional teams, and mitigating risks. Track progress, communicate with stakeholders, and ensure quality standards are met. Their role is critical in aligning project outcomes with business objectives and ensuring successful implementation from initiation to closure.
  • Microsoft 360

RESUME SUMMARY

  • Latest Position: Account Development Manager
  • Company: American Express International Inc
  • Years(s) of Work Experience: 6.6 years
  • Latest Job Function: Managing Account Development Executives
  • Latest Industry Sector: Financial
  • Latest Career Level: Manager
  • Highest Education Attained: Bachelors

reading, taking self-development courses and new skill building

I like to read motivational books like Stoicism, Effective Communication, Developing Teams and life books.

I also like enrolling to new courses to develop my skills more like Project Management, Interior Design, Languages like Spanish and German.

I also enrolled for swimming and free diving lessons to keep me fit.


Timeline

Account Development Manager

American Express International Inc
01.2022 - 01.2025

Corporate Credit Team Leader

American Express International Inc
01.2020

Foreign Exchange Sales and Account Development Team Leader

American Express International Inc
01.2020 - 01.2022

Team Leader for Early Engagement

American Express International Inc
01.2019 - 01.2020

TeleSales Leader

Convergys Philippines
01.2008 - 01.2019

Bachelor of Science - Business Administration, Banking & Finance

Bukidnon State College
Marieflor CulanagAccount Development Manager