MARIA VICTORIA D. ESGUERRA

• Responsible for the overall sales strategies and performance analysis for both direct and retail sales channel for Pure
• Living Wellness International
• This includes determining the sales objectives of both direct selling and retail channelsby forecasting and developing annual sales quotas and key areas for opportunities
• Formulate and ensure the implementation of all national sales, recruitment, retention programs by developing field sales action plans to be executed by the entire sales team
• Partners with Marketing in product strategies including monthly product promotions and sell out, product pipeline and development , selling materials (catalogues, flyers) , execution and monitoring results of marketing campaigns to achieve financial and market share objective
• Responsible for the training and development of Sales and Operations Team and its independent distributors and key buiders
• Launched the Pure Living Wellnesss International in Nov
• 2021 with YTD 1300+ business partners and business builders and more than 3,000 online customers (retail website)
• Expanded Pure Living E e-commerce reach by launching Zalora, Shopee and Lazada , retail stores in 2022 to grow retail performance
• Oversee Pure Living walk in stores (Quezon City Flagship Store & Taft WIC) operations including customer and partner servicing, portal and partner/distributor dashboard functionality and maintenance
• Collaborate with Finance, Marketing, Supply Chain and other relevant departments to continuously improve and optimize processes to support business expansion

• Developed and implemented effective sales, recruitment and IBO development strategies for Sunrider Philippines through recommend robust strategies to increase market penetration,grow new leaders and increase distributor and customer base
• Determine annual sales and recruitment plans by forecasting and developing annual sales targets for Philippines, projecting expected sales volume and meeting the sales goals
• Analyzed industry trends and results, monitor competition, supply and demand
• Improve product marketability and profitability by researching, identifying and capitalizing on market opportunities
• Lead the Philippine business development team in the recruitment and development of new business builders and existing IBO leaders/builders to expand the Philippine business and accelerate sales growth including coaching / mentoring and performance monitoring and business review
• Recommend and create strategic training and development framework for both Philippines business development team and SR Philippines salesforce including Preferred Customers and Independent Business Owners in line with the Regional thrust
• Set up and launched the official Sunrider Philippines Shopee presence

• Responsible for new business development from prospecting, building and developing distributor sales channels in Luzon, Visayas and Mindanao
• Manage and maintain distributor/channel relationship as well as design and provideselling activities in line with company directions and sales force feedback
• Conduct regular distributor visit to assess distributor performance as well asprovide business coaching and mentoring
• Provide valuable feedback to management re sales force experience to enhance company strategies and growth
• Formulate and create product and opportunity meeting training modules
• Cascade and conduct national product training and sales force launches together withRegional distributors
• Responsible for the formulation of marketing materials (ie
• Mass canvassing flyers, online brochure, web presence thru web marketing ) and recommendation sales support programs for the NutriBeau brand

• Implement and leverage national sales and additions programs (product launches/sales force programs and incentives) as well as nationwide activities in order to attain zone/branch target in key performance indicators (sales, active representatives, additions and collections)
• Analyze zone /branch performance and needs assessment to devise and recommend specific /localized programs that would augment national programs in order to achieve desired zone targets in specific KPIs
• Train, coach and develop BHI Independent Business managers as well as BHI distributors and partners to expand market reach of the company thru prospecting/referral and opportunity meetings and performance review of existing partners/business managers and distributors
• Ensure operational processes are in place to support sales growth, stability and sustainability of the BHI business in areas handled . This includes but not limited to branch management, customer relationship management, inventory management as well as credit line granting and collection management

• Responsible for driving and managing zone key performance indicators (sales/activity and additions) thru the AVON earnings framework, AVON’s core business and the training, coaching and mentoring of AVON Independent dealers and sales leaders
• Implementation and execution of national sales programs to drive zone Key Performance Indicators
• Conducted deep dive of analysis and needs assessment of the portfolios handled as well as formulate, recommend and cascade localize programs to boost sales and activity

• Conducted regular training sessions/ touch points with Avon Independent sales representatives and business coaching with Independent Sales Managers ( to achieve the zone KPI targets (sales, activity and additions)
• Initiated various interventions and activities through different organizational partnerships s to broaden business opportunities for Avon Sales Managers
• Designed local programs to promote sales and activity in the locations Coordinated with Zone Manager on Portfolio Management Managed monthly, annual dealer events for the portfolio
• Implemented National sales programs to locations in coordination with the Zone Manager

• Facilitate and coordinate Foreign Scholarship and Training Programme (FSTP) in the Autonomous Region in Muslim Mindanao in support of all ARMM capacity building projects and programs
• Provided administrative and data support to ARMM Agency Heads regarding various ODA projects from donor agencies

• Maintained Dishnetwork accounts and customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns on billing, payments and programming
• Upsold Dishnetwork programs and channel packages to existing customers

Conducted cold calls to upsell Sesame Street merchandise to US Market

• Conducted financial review of SMEs lines of credit by assessing company financials and initiating credit application reviews.
• Assessed credit risk and analyzed financial statements for recommendation to the Department Head