Maria Kristina Buenconsejo

• Grew a LinkedIn profile from 500,000+ to nearly 700,000 followers through strategic content planning, audience engagement, and growth strategies.
• Produced AI-generated YouTube content, music, thumbnails, and training materials, supporting audience growth and digital content initiatives.
• Analyzed audience and performance data, collaborated with cross-functional teams, and implemented growth and retention strategies to strengthen client engagement and business outcomes.

• Managed 6+ social media platforms, developing content calendars, branded graphics, and digital marketing campaigns to increase brand visibility and audience engagement.
• Led and supervised a 2-person community engagement team, managing audience interactions while improving response times and engagement.
• Managed CRM, marketing automation, lead management, scheduling, analytics, and performance reporting, while facilitating live content creation and design training.

• Mentored and coached 50+ new hires, supporting successful onboarding, knowledge transfer, and role readiness.
• Delivered product training, performance coaching, and process guidance to improve employee proficiency and process adherence.
• Partnered with trainers and team leaders to identify performance gaps and implement strategies that improved team performance and operational efficiency.

• Developed and executed social media strategies across 6+ platforms, strengthening brand visibility, audience engagement, and content consistency.
• Managed 100+ customer inquiries and comments monthly while monitoring brand sentiment, audience insights, and performance metrics to optimize content and engagement strategies.
• Conducted competitive analysis across 10+ industry accounts and produced 20+ platform-optimized graphics monthly, using market trends and performance data to improve content strategy.

• Developed and executed social media marketing strategies across 6+ platforms, managing cross-platform campaigns to strengthen brand visibility, engagement, and consistent messaging.
• Analyzed monthly performance metrics and audience insights to identify trends, optimize content and targeting, and improve campaign efficiency and advertising resource allocation.
• Collaborated with 5+ content creators and built relationships with 10+ influencers and industry professionals to produce engaging multimedia content and expand brand reach and credibility.

• Collaborated with 5+ cross-functional team members and managed 6+ social media platforms, ensuring consistent branding, messaging, and alignment with marketing objectives.
• Produced 20+ multimedia content pieces monthly and integrated 10+ user-generated content pieces to increase content variety, audience interaction, and community engagement.
• Conducted competitor analysis across 10+ industry accounts and engaged with 100+ community members monthly, identifying content opportunities, market trends, and strategies to strengthen brand presence.

• Resolved 40–60 customer inquiries daily while coaching associates to achieve 95%+ customer satisfaction through timely and effective issue resolution.
• Led cross-functional initiatives for payment solutions, compliance, and risk management, analyzing trends to support product and service improvements.
• Delivered training and developed regulatory and process documentation, strengthening team knowledge, compliance adherence, and operational consistency.

Relevant Coursework:

Software Development, Database Management, Systems Analysis & Design, Web Development, Programming Fundamentals, Information Systems, Project Management, Software Testing & Quality Assurance