Maria Carmencita Carrasco-Rogacion
VP-Corporate Business Development
Bacoor
Overview
23
23
years of professional experience
Work History
Vice President-Corporate Business Development
Fast Logistics Corporation
12.2020 - 2 2024
- Managed a team in Luzon, Visayas and Mindano whose main task is to hunt for new business opportunities in domestic freight forwarding and warehousing (dry & cold chain) streams of the Company
- Oversaw and implemented full sales cycle, including market research, needs analysis, pitch, closing, renewal, and upsell
- Established and achieve sales goals, metrics, and milestones
- Tracked and reported on progress and success
- Provided specific solutions and strategic planning process as needed
- Captured prospect and market needs and trends and consulted with executive leadership and internal teams for solution development
- Supported the execution of Corporate BD Plan to meet overall business goals and objectives
- Member of the Executive Committee.
General Manager
CTSI Logistics Phils., Inc.
09.2018 - 09.2020
- Responsible for improving efficiency and increasing the company's profits versus budget and managed the the station's overall operations
- Handled a Management Team composed of Finance, Sales & Marketing, Freight Forwarding/Customs Brokerage and Warehouse Operations
- Ensured the creation and implementation of a strategy designed to grow the business
- Engaged in key or targeted customer activities
- Oversaw cash and collection status by joining monthly Accounts Receivable review
- Conducted monthly operational review with members of the Management team
- Evaluated and decided upon key investments in equipment, infrastructure and talent
- Reported key results to the owner and corporate officers
- Engaged with corporate officers in broader organizational strategic planning
- Represented the Philippine station in business meetings and freight forwarding associations conferences here and abroad
Business Development Manager, Contract Logistics
Royal Cargo, Inc.
05.2016 - 08.2018
- Handled specifically the contract logistics business development of the company
- Responsible in filling-in both the cold and dry storage facilities of the company in South and North Luzon as well as in Metro Manila
- Promoted also related services such as domestic freight forwarding and transportation using reefer, dry and RoRo trucking services
- Secured quite a number of new accounts and developed incremental businesses both from the food and non-food industries.
Business Development Manager / Sales & Marketing Manager
CTSI Logistics Phils., Inc.
10.2005 - 04.2013
- As BDM, secured new businesses for the international and domestic forwarding, brokerage and logistics services being offered by the company
- Tasked to tap key players in the FMCG, pharmaceutical and medical industries
- Managed a major confectionery logistics account
- Also handled the logistics hub service, freight forwarding and brokerage services of an account who is a leader in the beauty product line
- As S&M Manager, responsible in training/coaching Account Executives in their sales administrative functions and field operations
- Approved all sales quotations given to customers
- Planned on annual budget of the Division and monitored achievement of the target on a monthly basis
- Came up with marketing strategies to increase sales volume and revenue
- Coordinated with global stations and agents on sales leads and rate inquiries
- Initiated the development of international agents
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect
- Opened a branch in South Luzon
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Negotiated with shipping lines, air carriers and consolidators for special rates
- Represented the company in various industry affairs.
Business Development Manager / Marketing Manager
Eagle Express Group
06.2002 - 03.2005
- Developed new business programs, research of viable new business relationships and managed projects from definition phase to execution phase in support to company objectives resulting to incremental revenue from business development sources
- Created, planned and managed execution of marketing programs
- Reported directly to the Office of the President, dotted line to other Department heads.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Organized promotional events and interacted with community to increase sales volume.
Business Development Manager (Satellite Offices)
BAX Global, Inc. (now known as Schenker Philippines, Inc.)
04.2000 - 09.2001
- Managed overall sales and administration of BAX regional branches/satellite offices in Subic and Cavite
- Developed market potential in the areas of Clark, Tarlac, Laguna and Batangas
- Ensured that regional branches remained cost efficient
- Formulated and implemented sales strategies to ensure that the revenue tonnage and service commitments on services rendered are achieved
- Also responsible for the development of tagged industries such as telecom, semicon, automotive and aerospace
- Regularly coordinated with global counterparts as to sales lead information and bids
- Conducted regular calls to existing and target customers
- Sold import brokerage, air & ocean export, and logistics services
- Saw to it that a good picture of accounts receivable in the areas of coverage was maintained
- Reported directly to the Managing Director.
District Sales Manager
Airfreight 2100, Inc. (licensee of Federal Express Corp.)
10.1997 - 03.2000
- Managed a team of Sales professionals composed of a Sr
- Account Executive, 5 Account Executives, 1 Key Accounts Specialist, 2 Account Representatives and a Sales Coordinator
- Responsible in setting up air export Sales target for each territory based on projected sales goal given by Marketing
- Conducted weekly and quarterly sales meetings, business reviews and planning
- Worked closely with FedEx' Management based in South Pacific
- Conducted regular joint calls with field sales
- Setting-up of Calabarzon Sales organization in October 1997
- For two consecutive years, District became no
- 1 in terms of revenue and volume sales performance.
Global Sales Executive
Airfreight 2100, Inc. (licensee of Federal Express Corp.)
05.1997 - 09.1997
- Handled global accounts in the Pharmaceutical, Garment, Semicon and Consumer industries
- Restored Levi's international account
- Secured Nestle Philippines account
- Conducted Subic hub tour for Nike, Inc
- And Rohm Electronics' officers which resulted to increase in sales volume.
Sales Manager
Transmodal International, Inc.
- 05.2014
- Handled a Sales team composed of four (4) Senior Account Managers, two (2) Account Managers and five (5) Sales Assistants
- Responsible in ensuring that monthly group and individual targets are achieved
- Monitored activities of field Sales
- Checked on daily booking notes reflecting buying and selling rates
- Coached SAM/AMs in their field activities
- Conducted weekly Sales meetings
- Member of Management Committee
- Initiated the development of the Company’s first ever domestic freight forwarding service.
Industrial Sales Representative
Allied Thread Co., Inc. (now known as Coats Thread Phils.)
- 05.1997
- Handled all the garment manufacturers in Quezon City, and Rizal areas as well as the dormant accounts of the Company
- Consistently a top producer in terms of volume and revenue sales
- Improved the Account Receivable picture of the accounts in the assigned territory.
Education
Bachelor of Science - Business Administration (Major in Marketing)
04.2001 -
Skills
Start-Up Operations
Organizational Development
Financial Management
Process Improvements
New Business Development
Sales Account Management
Project Management
Team Management
P&L Administration
Customer Relations
Decision-Making
Team Leadership
Business Administration
Strategic Planning
Personal Qualifications
A graduate of Business Administration, major in Marketing. Seasoned Sales and Business Development Executive who had worked with various industries. Responsible for creating teams of aggressive sales professionals for a courier, international freight forwarding, domestic and 3rd party logistics companies with nationwide coverage, both in local and multinational settings.
Education
St. Mary's Academy, Burgos St., Pasay City, SY 1970-1977, St. Mary's Academy, Burgos St., Pasay City, SY 1977-1981, University of the East (Bus. Ad.-Mktg.), Recto, Manila, SY 1982-1987, Cora Doloroso Career Centre (5-Mo. Secretarial), Escoda, Manila (July to Nov. 1981)
Other Skills And Licenses
- Computer-literate (MS Word, Excel, Power Point)
- More than 30 years of driving experience
- Shorthand writing/Stenography
Residential Number
(046) 5373841
Birthday
07/16/64
Birth Place
Manila
Number Of Children
Four (4) Sons
Husband
Eliezer Latoja Rogacion, National Sales Director, Victus Healthcare Corp.
Personal Information
- Citizenship: Filipino
- Marital Status: Married
Awards
- 2006 Team Member of the Year, CTSI Logistics Philippines
- 1998 Bravo Zulu Awardee, Airfreight 2100/FedEx Corp.
- 1996 First Runner Up, Salesman of the Year Award, Allied Thread Co.
- 1993 First Speech Olympics Champion, University of the East
- 1981 Merit Card Holder, Cora Doloroso Career Centre
- Outstanding Student, 2nd Year High School, St. Mary's Academy
- Honor Student, Kindergarten to Grade III, St. Mary's Academy
References
Available upon request.
Timeline
Vice President-Corporate Business Development - Fast Logistics Corporation
12.2020 - 2 2024
General Manager - CTSI Logistics Phils., Inc.
09.2018 - 09.2020
Business Development Manager, Contract Logistics - Royal Cargo, Inc.
05.2016 - 08.2018
Business Development Manager / Sales & Marketing Manager - CTSI Logistics Phils., Inc.
10.2005 - 04.2013
Business Development Manager / Marketing Manager - Eagle Express Group
06.2002 - 03.2005
University of The East - Bachelor of Science, Business Administration (Major in Marketing)
04.2001 -
Business Development Manager (Satellite Offices) - BAX Global, Inc. (now known as Schenker Philippines, Inc.)
04.2000 - 09.2001
District Sales Manager - Airfreight 2100, Inc. (licensee of Federal Express Corp.)
10.1997 - 03.2000
Global Sales Executive - Airfreight 2100, Inc. (licensee of Federal Express Corp.)
05.1997 - 09.1997
Sales Manager - Transmodal International, Inc.
- 05.2014
Industrial Sales Representative - Allied Thread Co., Inc. (now known as Coats Thread Phils.)
- 05.1997