Maria Irish Vinson
Sta Mesa Manila
Summary
- Dynamic marketing professional with a proven track record at Philippe Gadgets & Accessories Inc., excelling in visual branding and digital media strategies. Adept in Adobe Creative Suite, I enhance brand identity while fostering collaboration across teams. Recognized for delivering impactful campaigns that drive customer engagement and satisfaction.
- Digital marketing professional with deep expertise in driving engagement and growth across multiple platforms. Skilled in social media strategy, content creation, and analytics. Strong focus on team collaboration and achieving measurable results. Reliable and adaptable with keen eye for emerging trends and effective communication.
- Diligent Digital Marketing with comprehensive background in digital media marketing strategies. Successfully led multiple campaigns resulting in increased brand visibility and engagement. Demonstrated expertise in social media management and content creation.
- Experienced with developing innovative digital media strategies that enhance brand presence. Utilizes advanced analytical tools to drive campaign efficiency and optimize performance. Track record of effective team leadership and creative content development.
- Results-driven Digital Marketing Specialist & Graphic Artist with 6+ years of experience helping brands grow through creative design and data-driven strategies. I’ve delivered paid ad solutions that achieved an average 10x ROAS, drove 50% sales growth, and consistently boosted engagement across multiple platforms.
- Strategically handled and optimized 930+ SKUs on Lazada and Shopee, increasing e commerce sales by 40% in just one month and growing social media followers by 35% in six months. Skilled in Adobe Creative Suite, Google Ads, and Meta Business Suite, I specialize in turning ideas into high-impact campaigns that deliver measurable results.
Overview
9
9
years of professional experience
Work History
OJT
2911
11.2016 - 03.2017
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Telesales
WSI
04.2017 - 12.2017
- Collaborated with marketing teams to create impactful promotional materials for telesales efforts.
- Increased customer satisfaction by implementing effective telesales strategies and providing exceptional customer service.
- Stayed up-to-date on industry advancements, competitor offerings, and emerging market trends to ensure competitive edge in telesales interactions.
- Collaborated closely with the marketing team to develop promotional materials that highlighted key selling points for telesales campaigns.
Office Staff
Khakis&Denims Corp.
03.2018 - 01.2019
- Facilitated the smooth operation of daily tasks through effective prioritization of responsibilities based on urgency and importance levels.
- Maintained strict confidentiality when handling sensitive employee information or processing payroll tasks according to federal regulations governing privacy protection provisions applicable within the workplace setting.
- Managed inventory tracking for office supplies by conducting regular audits of stock levels and placing orders proactively before depletion occurred unexpectedly, avoiding potential downtime due to lack of materials availability on hand.
- Reduced errors in data entry for improved accuracy with thorough attention to detail and double-checking work.
Unit Associate
Pru Life UK
12.2020 - 07.2021
- Supported interdisciplinary collaboration by coordinating appointments, procedures, and consultations for patients under multiple providers'' care.
- Demonstrated adaptability and flexibility in the face of changing unit requirements or unexpected challenges, consistently maintaining professional composure.
- Enhanced patient care by effectively managing unit operations and supporting nursing staff.
- Assisted with quality assurance initiatives by conducting ongoing audits of unit documentation, care plans, and other relevant records to identify areas for improvement.
Freelancer
LifeVantage
08.2021 - 03.2023
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Strengthened client relationships with consistent communication and timely project updates.
Co Owner, Marketing Officer, Multi Media Artist,
B3 Consultancy
03.2019 - Current
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Enhanced business operations by implementing efficient management strategies and streamlining processes.
Graphic Artist/Digital Media Marketing Manager
Philippe Gadgets & Accessories Inc.
06.2023 - Current
- Coordinate promotional campaigns during peak sales periods such as Double 11 (11.11), 12.12 sales, Christmas, and other key events on marketplace platforms, ensuring maximum ad visibility and budget efficiency.
- Conduct A/B testing on ad creatives, audience segments, and bidding strategies across all platforms to identify and scale top-performing elements.
- Generate comprehensive multi-channel marketing performance reports, detailing KPIs such as CTR, CPC, CPA, ROAS, conversion rates, and revenue attribution, presenting insights to management for strategic decision-making.
- Lead cross-department collaboration with sales, inventory, and customer service teams to align marketing efforts with stock availability, pricing strategies, and customer feedback.
- Mentor junior marketing staff or agencies on PPC campaign setup, optimization techniques,
Education
Elementary Graduate -
Padre Burgos Elementary School
586 Altura Corner, Buenos Aires Street, Sampaloc 04.2001 -
High School Diploma -
National Teachers College
629 Nepomuceno St, Quiapo Manila 04.2001 -
Bachelor of Arts - Graphics Technology Major in Industrial Design
Technological University of The Philippines
Ayala Blvd. Ermita Manilla 1000 Metro Manila 04.2001 -
Skills
Visual branding creation
Logo design
Print production
Layout design
Packaging design
Branding strategies
Branding and identity
Adobe creative suite
UI and UX design
Social media graphics
Adobe photoshop, illustrator, and InDesign
E-commerce design
Timeline
Graphic Artist/Digital Media Marketing Manager
Philippe Gadgets & Accessories Inc.
06.2023 - Current
Freelancer
LifeVantage
08.2021 - 03.2023
Unit Associate
Pru Life UK
12.2020 - 07.2021
Co Owner, Marketing Officer, Multi Media Artist,
B3 Consultancy
03.2019 - Current
Office Staff
Khakis&Denims Corp.
03.2018 - 01.2019
Telesales
WSI
04.2017 - 12.2017
OJT
2911
11.2016 - 03.2017
Elementary Graduate -
Padre Burgos Elementary School
04.2001 -
High School Diploma -
National Teachers College
04.2001 -
Bachelor of Arts - Graphics Technology Major in Industrial Design
Technological University of The Philippines
04.2001 -