Innovative Marketing leader with 9 years of experience with an Architectural background delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager OIC /Manager
SCG MARKETING PHILIPPINES INC.
06.2021 - Current
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners and overseeing the construction of retail stores
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Professional knowledge of the Adobe Creative Suite, with a special concentration in Photoshop and Illustrator. Knows how to design using 3d sketch up, Autocad, and Vray. Uses Microsoft Office such as Microsoft Word, excel, and PowerPoint.
Product Executive
SCG Marketing Philippines Inc.
06.2019 - 06.2021
Part of the team that focuses on researching new product solutions that can be offered in the PH Market
Studies the technical aspects of the new product solutions that the company acquires and plans to release.
create product information, manuals, and other collaterals needed for the project and monitors from the start to finish.
Marketing Designer
SCG MARKETING PHILIPPINES INC.
06.2015 - 06.2019
Curated visual assets library, streamlining the sourcing process for internal teams while maintaining brand consistency throughout various projects.
Conducted user research to identify customer needs and preferences for customer-centric designs.
Used Adobe Creative Suite to edit images for use in marketing materials and website content.
Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
Designed eye-catching promotional materials, driving increased event attendance and participation rates.
Guaranteed designs adhere to company brand standards and guidelines.
Education
Bachelor of Science - Architecture
SORSOGON STATE COLLEGE
Sorsogon, Province Of Sorsogon, Philippines
03.2015
Skills
Market Penetration
Budgeting and Allocation
Marketing Strategy Development
Brand positioning
Social Media Platforms
Promotional Events
Brand-building strategies
Project Management
Staff Management
Certification
Licensed Architect - June 2018
leading your team in a VUCA World, Ateneo De Manila University Graduate School of Business October 24-28, 2022
Google garage: The fundamentals of Digital Marketing, May 18, 2020
Leadership Development Program 1: Leading Yourself, Bangkok Thailand, November 25-30, 2017
Exhibitions and Display training, Bangkok Thailand, April 23-30, 2016
Languages
English
Bilingual or Proficient (C2)
Filipino
Bilingual or Proficient (C2)
Timeline
Marketing Manager OIC /Manager
SCG MARKETING PHILIPPINES INC.
06.2021 - Current
Product Executive
SCG Marketing Philippines Inc.
06.2019 - 06.2021
Marketing Designer
SCG MARKETING PHILIPPINES INC.
06.2015 - 06.2019
Bachelor of Science - Architecture
SORSOGON STATE COLLEGE
Licensed Architect - June 2018
leading your team in a VUCA World, Ateneo De Manila University Graduate School of Business October 24-28, 2022
Google garage: The fundamentals of Digital Marketing, May 18, 2020
Leadership Development Program 1: Leading Yourself, Bangkok Thailand, November 25-30, 2017
Exhibitions and Display training, Bangkok Thailand, April 23-30, 2016
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