Mar Faizal Capili
Integrated Media Buyer
La Paz, Tarlac
Summary
Senior advertising professional with successful background in account management, team leadership and media buying/planning. Capitalize on persuasive communication skills to negotiate contracts and lead teams through challenging objectives. Trend savvy Integrated Media Buyer knowledgeable about driving business growth with creative strategies.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
Integrated Media Buyer
Dentsu Philippines
Makati City
06.2022 - Current
- Responsible for the development, approval, and implementation of ATL + Digital detailed media plans based on approved media planning parameters/ media weights of brand/client.
- Create and launch campaigns across multiple platforms including and not limited to Google, Facebook, etc.
- In-charge of booking placements and securing brand properties/availabilities, scouting media opportunities for the brand.
- Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations..
- In-charge of ensuring proper documentation of all detailed plans and implementation (i.e. signed media plan/CE/PO, issuance of media orders, material requisition).
Senior Media Buyer
Dentsu Philippines
Makati City
08.2021 - 06.2022
- Prepares detailed media plans consistent with approved buying parameters/guidelines specifically on: Target Audience, Communication goals, Buying strategies, timing & Scheduling, geographic considerations, Budget.
- Handles negotiation of packages, creative execution with media vendors to get the most efficient package media buy.
- Coordinates with media vendors, creative agency and/or clients on material requirements for executions and media values.
- Generates consistent and accurate support documents (i.e. shopping list, pre Reach and Frequency runs, programming updates, digital metrics, etc.) needed to rationalize plan recommendation.
- repares the following reports: CE tracker, CE closing report/actual expenditure report.
Senior Social Media Executive
Dentsu X Philippines
Makati City, Philippines
04.2020 - 08.2021
- Working with the client and the account team to understand the client's business objectives and advertising strategy.
- Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
- Making decisions on the best form of media for specific clients and campaigns.
- Undertaking research and analysing data using specialist industry resource.
- Identifying target audiences and analysing their characteristics, behaviour and media habits. Presenting proposals, including cost schedules to clients.
Senior Media Executive for OOH
Posterscope Philippines (Dentsu)
Makati City
11.2018 - 04.2020
- Planning of out-of-home (OOH) advertising campaigns and the buying of OOH media.
- Analytical planning and heat-mapping of Manila to deliver recommendations on how to create the best advertising campaigns.
- Negotiation with industry media owners, to help brands to enact and carry out these recommendations at the best price, and to gain the highest return on investment possible for their budget.
- Client presentation of OOH media proposal.
- Develop post-campaign, OOH landscape, available inventories, and competitive reports.
Production Assistant
Orange Head Creative Production Inc.
Makati City
11.2016 - 11.2018
- Involved in all stages from pre-production through to post production.
- To assist with securing clearances for copyright materials, arranging business meetings.
- Location hunting and booking, helping with crowd control, giving out schedules or scripts.
Media Planning Executive
Mindshare Philippines
Taguig City
02.2016 - 11.2016
- Provide media objectives and strategies including media guidelines for target audience profiling, media mix-tactics, media goals and mandatories.
- Competitive media review and analysis for active categories/brands; flash reports for all new product/material launches for TV, radio, print, OOH and digital.
- Post-campaign analysis that covers all major campaigns.
- Supervises the implementation of media campaigns on both traditional and digital media.
- Researches and evaluates market data that is essential to curating an integrated marketing communications plan.
Education
Bachelor of Arts - Advertising
Colegio De San Juan De Letran
Intramuros, Manila, Philippines 06.2012 - 03.2014
Skills
Media Buying
Media Planning
Post Campaign Reporting
Nilsen Data
Digital Buying
Timeline
Integrated Media Buyer
Dentsu Philippines
06.2022 - Current
Senior Media Buyer
Dentsu Philippines
08.2021 - 06.2022
Senior Social Media Executive
Dentsu X Philippines
04.2020 - 08.2021
Senior Media Executive for OOH
Posterscope Philippines (Dentsu)
11.2018 - 04.2020
Production Assistant
Orange Head Creative Production Inc.
11.2016 - 11.2018
Media Planning Executive
Mindshare Philippines
02.2016 - 11.2016
Bachelor of Arts - Advertising
Colegio De San Juan De Letran
06.2012 - 03.2014