Marc Eugene L. Cañal
Area Sales Manager
Iloilo City, Province Of Iloilo
Summary
Driven Area Sales Manager with 9+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
1
1
Certificate
Work History
Area Sales Manager
CEMEX
03.2022 - Current
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
Area Sales Executive
Petron Corporation
08.2017 - 03.2022
- Managed overall business and operations of Petron retail stations in Negros Occidental- which includes Network Expansion, Site Development Planning, Cluster Master Planning, Investment review and Economics, Asset Optimization, CAPEX & OPEX Planning, Trade Area Analysis, Pricing, Trade Marketing, Community Brand Building, Operations Excellence, Retailer Development & Investor Pipeline
- Immediate improvement in my territory assignment within 2 years, through successfully developing numbers-driven strategies, resulting to 41% growth of the overall territory.
- Optimized sales pipeline by effectively managing leads, inquiries, and follow-ups, resulting in higher conversion rates.
- Participated actively in industry conferences or trade shows which helped establish a strong network within the area''s business community.
Retail Territory Manager
Phoenix Petroleum Philippines, Inc.
03.2015 - 08.2016
- Improved sales performance across all handled retail outlets via promotions/programs implemented (10% YTD growth across total territory) and Identified growth opportunities through trade area analysis for both company-owned and dealer-owned retail stations.
- Worked closely with regional distributors to ensure optimal inventory levels were maintained consistently throughout the year – avoiding stockouts or overstock situations.
- Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
Education
MBA - Business Administration
University of St. La Salle
Bacolod City 06.2016 - 03.2018
Bachelor of Science - Business Economics
University of St. La Salle
Bacolod City 06.2011 - 03.2015
Bachelor of Arts - Management Accounting
University of St. La Salle
Bacolod City 06.2011 - 03.2015
Skills
Business Strategy
undefinedCertification
Civil Service Eligible - Professional - Civil Service Commission
Timeline
Area Sales Manager
CEMEX
03.2022 - Current
Area Sales Executive
Petron Corporation
08.2017 - 03.2022
MBA - Business Administration
University of St. La Salle
06.2016 - 03.2018
Retail Territory Manager
Phoenix Petroleum Philippines, Inc.
03.2015 - 08.2016
Bachelor of Science - Business Economics
University of St. La Salle
06.2011 - 03.2015
Bachelor of Arts - Management Accounting
University of St. La Salle
06.2011 - 03.2015
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