MA. LORENA SALES
Executive
Mandaluyong
Summary
Accomplished Executive with over 30 years of experience driving growth through operational efficiency and strategic planning, and improvement in various business functions. Proven record of success in developing and executing strategic plans to achieve organizational goals.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
Work History
Executive Vice President and Chief Operating Officer
Century Limitless Corporation
1 2017 - Current
- Serves as the Executive Vice President and Chief Operating Officer of the company, successfully co-managing the daily operations of Business & Project Development, Technical Operations, Legal & Technical Services, and Client Relations.
- Concurrently heads the Customer Management Division, monitoring daily operations of Marketing, Sales Operations, and Client Relations (Sales Administration & Documentation, Credit & Collection, House Turn-over & Move-in, Titling, Customer Care, and Data Control & Analysis). Develops and executes strategic plans to increase brand awareness, revenue, profits, and market share, resulting in an average increase of 25% in the company's NIAT.
- Focuses on identifying opportunities through data analysis.
- Conveys honesty and integrity in performing duties and responsibilities.
- Received various awards, recognitions, and promotions due to notable contributions to the company's remarkable growth and achievement of above-budget operating statistics, cashflow, revenue, and NIAT, even during the pandemic.
Assistant Vice President
Amaia Land Corp.
08.2011 - 09.2016
- Achieved various recognitions and promotions attributable to the remarkable improvement in the overall performance of the company - Marketing, Sales, Sales Accounts Management, Profit and Loss, and Systems.
- Significantly achieved an average annual growth rate in sales of 30% through the establishment of growth centers, creation of new sales channels (Digital, Corporate, and International), and implementation of a more efficient account management system.
- Notably, reduced the consolidated annual year-on-year cost-to-sales ratio by 1% through efficient cost planning and management, and by hitting above-budget annual revenue.
- Introduced new and exciting promo and incentives for sellers, and established well-conceptualized marketing events.
- Developed an institutionalized awarding and promotional system for the sales force, resulting in higher efficiency and productivity, and much-improved retention and loyalty.
- Initiated various report formats such as Daily Sales Report, Pipeline Monitoring, Source of Sales, Conversion, Seller's Efficiency and Productivity, and Manpower, which were later modified and enhanced by the Management Committee and are now being used across all Ayala Land Sales Organizations.
General Manager
Avida Land Corp.
09.2002 - 12.2010
- Managed the marketing arm of Avida Land for South operations, from Marketing to Sales, to the subsidiary's revenue.
- Led the biggest sales team of Avida Land, which contributed to the year-on-year growth of the company's revenue.
- The South's sales team grew to 3,000 active in-house sales force.
Department Manager
Crown Asia Properties Inc.
07.1992 - 08.2002
- Contributed to the growth and stability of the company through the establishment of efficient Sales Administration and Documentation systems, including loan processing with various lending institutions.
- Highly involved in dealings with government organizations for the processing of titles and tax declarations needed to facilitate buyers' loan applications and approval with commercial financing companies.
- Led various departments, Sales and Marketing, Sales Administration and Documentation, and Customer Care, with the primary objective of establishing a highly efficient system that will complement each unit for the company's ultimate goal of 'Total Customer Satisfaction Experience - The Crown Asia Way'.
School Teacher
Elizabeth Seton School
06.1991 - 05.1992
- Successfully performed substitute teaching to preschool and elementary school students, which eventually led to a full-time job.
- Facilitated both classroom and tutorial work for preschool and elementary school students.
- Highly instrumental in the development of low-average students to achieve their full potential and attain academic awards and recognitions.
Education
Diploma Course (Emerging Ayala Group Leaders) -
Harvard Business School
03.2014 - 07.2014
Diploma Course (Leadership and Management Development Program) - undefined
Ateneo Business School
03.2013 - 07.2013
Bachelor of Science in Secondary Education (Dean's List) - English Literature
Philippine Women's University
Manila 05.1987 - 03.1991
Skills
Leadership
Strategic Planning
Logical Thinking
Operations Management
Organizational Growth
Ethics and integrity
Data-driven decision-making
Mentoring
Nationality
Filipino
Birthdate
09/22/70
Personal Information
Nationality: Philippines
References
References available upon request
Street
2215 Niagara Tower Acqua
Timeline
Diploma Course (Emerging Ayala Group Leaders) -
Harvard Business School
03.2014 - 07.2014
Diploma Course (Leadership and Management Development Program) - undefined
Ateneo Business School
03.2013 - 07.2013
Assistant Vice President
Amaia Land Corp.
08.2011 - 09.2016
General Manager
Avida Land Corp.
09.2002 - 12.2010
Department Manager
Crown Asia Properties Inc.
07.1992 - 08.2002
School Teacher
Elizabeth Seton School
06.1991 - 05.1992
Bachelor of Science in Secondary Education (Dean's List) - English Literature
Philippine Women's University
05.1987 - 03.1991
Executive Vice President and Chief Operating Officer
Century Limitless Corporation
1 2017 - Current
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