With over 25 years of experience in financial services, a dynamic and results-driven strategist specializing in launching and scaling card-issuing businesses. Proven expertise in building startups within banking institutions, driving innovation, and leading cross-functional teams to achieve sustainable growth. Adept at digital transformation, product development, and operational efficiency. Deeply rooted in the credit card industry, strong strategic acumen extends across various industries and business functions. Passionate about emerging technologies, with a growing focus on artificial intelligence and its applications in business strategy and operations.
Hi, I’m
Maire Karabel D. Dadufalza
Mandaluyong City,00
Summary
Overview
22
years of professional experience
Work History
Bank of the Philippine Islands
Vice President, Robinsons Bank Products Head
01.2024 - 11.2024
Job overview
- Led the post-merger integration of Robinsons Bank’s credit card products into BPI’s portfolio, ensuring a seamless transition and enhanced customer experience
- Collaborated with cross-functional teams to optimize product performance and maintain operational efficiency during the integration process
Robinsons Bank Corporation
First Vice President, Cards Business Group Head
06.2016 - 12.2023
Job overview
- Spearheaded the end-to-end launch of Robinsons Bank’s credit card issuing and merchant acquiring businesses, establishing a competitive market presence from scratch
- Successfully transitioned from a SaaS card-issuing model to a fully licensed model within six months, improving cost efficiency and operational control
- Led multiple departments, overseeing strategic marketing, portfolio management, fulfillment, compliance, and project management for the cards business
- Championed digital payment innovations, including QR (P2P) solutions and eWallets, positioning Robinsons Bank as a market disruptor
China Banking Corporation
Vice President, Business Team Head
03.2015 - 03.2016
Job overview
- Directed marketing, sales, and customer experience strategies for the Credit Card Division, focusing on acquisition and portfolio growth
China Banking Corporation
Senior Supervising Officer, Credit Card Setup
10.2012 - 03.2015
Job overview
- Led the strategic setup of the bank’s credit card business, from system selection to recruitment and market entry strategies
- Ensured seamless product launch by aligning operational frameworks with regulatory and customer expectations
Allied Banking Corporation
Senior Assistant Vice President, Cards Marketing Head
05.2006 - 10.2012
Job overview
- Established the foundation for the bank’s credit card issuing business, laying the groundwork for future expansion
- Led marketing and loyalty strategies for the Mabuhay Miles MasterCard, driving brand engagement and customer retention
Equitable CardNetwork, Inc.
Senior Business Development Manager / Advertising & Promotions Manager
05.2004 - 04.2006
Job overview
- Developed and launched new credit card products and services, overseeing product positioning and business growth projections
- Executed large-scale promotional campaigns across various marketing channels
- Managed the bank’s rewards program, including third-party partnerships and redemption fulfillment
Equitable CardNetwork, Inc.
Metro Manila Sales Head, Card Sales & Marketing – Retail Department
01.2003 - 12.2004
Job overview
- Managed product performance, retail initiatives, and sales operations, leading teams to exceed growth targets
- Led incentive programs and telemarketing efforts to boost customer acquisition
Education
University of Santo Tomas
Bachelor of Arts from Journalism
01.1993
University Overview
Skills
- Startup Development
- Business Launch
- Strategic Growth
- Market Expansion
- Digital Payments
- Transformation
- Cross-Industry Strategy
- Leadership
- Product Development
- Portfolio Management
Professional Highlights
Professional Highlights
- Successfully built and scaled credit card issuing businesses in multiple banking institutions.
- Led major digital transformation projects, including QR (P2P) and eWallet solutions.
- Deepening expertise in artificial intelligence and its applications in business and strategy.
Timeline
Vice President, Robinsons Bank Products Head
Bank of the Philippine Islands
01.2024 - 11.2024
First Vice President, Cards Business Group Head
Robinsons Bank Corporation
06.2016 - 12.2023
Vice President, Business Team Head
China Banking Corporation
03.2015 - 03.2016
Senior Supervising Officer, Credit Card Setup
China Banking Corporation
10.2012 - 03.2015
Senior Assistant Vice President, Cards Marketing Head
Allied Banking Corporation
05.2006 - 10.2012
Senior Business Development Manager / Advertising & Promotions Manager
Equitable CardNetwork, Inc.
05.2004 - 04.2006
Metro Manila Sales Head, Card Sales & Marketing – Retail Department
Equitable CardNetwork, Inc.
01.2003 - 12.2004
University of Santo Tomas
Bachelor of Arts from Journalism
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