MADELENE SALCEDO
Santiago
Summary
Experienced professional with a proven track record of 12 years in the distribution business. Known for adaptability and the ability to quickly understand and meet the market needs of a territory or area. Skilled in building strong client relationships, with exceptional interpersonal skills and a confident presence. Recognized for identifying growth opportunities and successfully capitalizing on them. Thrives in fast-paced environments, demonstrating a strong ability to learn quickly and deliver results.
Overview
16
16
years of professional experience
Work History
CUSTMOMER DEVELOPMENT MANAGER
KIMBERLY- CLARK PHILIPPINES INC
03.2023 - Current
- Negotiated favorable contract terms with clients, maximizing profitability while maintaining strong relationships.
- Facilitated cross-departmental collaboration, fostering a culture of continuous learning and innovation.
- Managed a diverse portfolio of accounts, ensuring timely resolution of issues and consistent delivery of exceptional service.
- Expanded market share by identifying new business opportunities and fostering partnerships with key stakeholders.
Area Territory Manager
WYETH PHILIPPINES INC (WPI)
09.2019 - 09.2019
- Handles distributors in Region 2 and Nueva Ecija under General Trade
- Customer Business Strategy, planning and trading term agreements
- Ensures and directs adherence to all company principles and policies including Wyeth-Nestle Trade policy, Local Sales policy
- Finds customer opportunities to support and build customer plans and initiatives
- Accountable for the achievement of Customer KPI (sales Ach, Growth, CTS, Cycle Plan and Distribution)
- Drives selling, negotiation, and execution of the customer plans
- Facilitates & executes the customer engagement strategy to support long term customer business strategy
- Collaborates with category channel sales department, Supply Chain on Corporate and Customer Related initiatives
- Handles a team of Supervisor, Account Specialist, Coordinators and Merchandisers
Customer Development Manager
KIMBERLY- CLARK PHILIPPINES INC (KCPI)
03.2018 - 08.2019
- Handles distributors in Ilocos Region and Region 2 under General Trade Accounts
- Works on building account specific initiatives that improves account partnership across all Channels such as Supermarkets, Drug Stores, Groceries, Market stalls, Sari-Sari Stores, etc
- Develop projects to grow KCPI business in both regions
- Consistently coordinates with Distributors to promote efficiency and to continuously improve their Operations
- Handles a team of Supervisor, Account Specialist, Coordinators and Merchandisers
- Ensure Achievement of KPI’s
Business Development Manager
CENTURY PACIFIC FOODS INC
09.2016 - 02.2018
- Responsible for the account development of modern trade accounts, specifically Top Supermarkets in Cagayan Valley/ Region 2 which are distributor served
- Handles a team of Supervisor, Account Specialist, Coordinators and Merchandisers
- Ensure Achievement of KPI’s
- Develop sales and marketing strategies to drive sales growth
- Conducts Quarterly Business Review to Top Accounts and Monthly Business Updates to Distributors
Key Account Manager
BENBY ENTERPRISES INC
08.2013 - 08.2016
- Responsible for implementing objectives and strategies to assigned accounts to achieve sales target
- Involved in sales forecasting, business reviews, trading terms negotiation with the assigned CVS accounts
- Develop, execute, monitor and coordinate (with all concerned functional groups) business plans and programs in the assigned accounts within the approved Sales and Distribution strategies
Marketing Consultant
ENSOGO LIVING SOCIAL INC
02.2013 - 08.2013
- Assess potential business deals, negotiate favorable terms, acquire prospective commitment and create an attractive ‘best deal’ promotion to our members
Account Manager
INTER- ISLAND INFORMATION SYSTEMS
06.2012 - 02.2013
- Responsible for conducting sales and services which includes: prospecting and managing corporate accounts, developing and implementing sales objectives and strategies, achieving assigned monthly sales quota and extensive market penetration for the assigned company product lines in various industry
Account Executive
WERDENBERG INTERNATIONAL CORP
09.2010 - 06.2012
- Initiates sales process by prospecting, scheduling appointments, making initial presentation, understanding business needs, developing proposals, and closing sales
Sales Support Team Leader
PILIPINAS SHELL PETROLEUM CORP
04.2010 - 09.2010
- Monitors and coordinates Team performance and activities
- Manages team issues and ensure teamwork
- Ensures that all requests are processed within SLA (Standard Level of Agreement) and ensures conformity of procedures
- Actively participates in Planning and Implementation for Department’s Development
- Initiates proactive activities that will develop the team’s overall performance
- Coordinates all activities by the team members in alignment to the holistic objective
Sales Support
PILIPINAS SHELL PETROLEUM CORP
01.2009 - 04.2010
- Manages and ensures Cards Customer Set-up and Amend process is executed in a timely manner and delivers desired outcomes
- This covers throughout the customer life cycle from initial contact
- Proactively monitors the Customer Set-Up and Amend process to ensure that all information in the system are accurate
- Communicates with the Credit Analysts, Customer Service and other departments for Account application, assessment and creation
- Closely monitors proper documentation and data storage
- This includes the creation of records on global records management database and the tracking and monitoring of physical files from storage
Education
Bachelor of Science - Business Administration
Saint Paul University
01.2008
Secondary Education -
Saint Mary’s University
01.2003
Primary Education -
Saint Mary’s University
01.1999
Skills
- Microsoft Office
- Excel
- PowerPoint
- Oral Communication
- Written Communication
- Ability to work under pressure
- Minimal Supervision
- Rapport building
- Team Oriented
- Data-driven decision making
- Industry expertise
Accomplishments
· Watsons Key account Manager of the Yaear – Food Division 2014
· Key accounts manager of the year (CVS channel)- Benby Enterprises Inc 2014
· Key accounts manager of the Year (CVS Channel)- Dole Philippines 2014
· Key accounts manager of the Year (CVS Channel)- Ferrero Asia Limited 2015
· Volume Performance contributor- Pepsico International Phils 2015
· Special Award for Convenience stores Growth Contributor for Fruit Bowls- Dole Philippines 2015
· Philippine Seven Corporation Supplier Excellence Award 2015: Account Management Award
Awards Recognition
- Watsons Key account Manager of the Year – Food Division 2014
- Key accounts manager of the year (CVS channel)- Benby Enterprises Inc 2014
- Key accounts manager of the Year (CVS Channel)- Dole Philippines 2014
- Key accounts manager of the Year (CVS Channel)- Ferrero Asia Limited 2015
- Volume Performance contributor- Pepsico International Phils 2015
- Special Award for Convenience stores Growth Contributor for Fruit Bowls- Dole Philippines 2015
- Philippine Seven Corporation Supplier Excellence Award 2015: Account Management Award
Timeline
CUSTMOMER DEVELOPMENT MANAGER
KIMBERLY- CLARK PHILIPPINES INC
03.2023 - Current
Area Territory Manager
WYETH PHILIPPINES INC (WPI)
09.2019 - 09.2019
Customer Development Manager
KIMBERLY- CLARK PHILIPPINES INC (KCPI)
03.2018 - 08.2019
Business Development Manager
CENTURY PACIFIC FOODS INC
09.2016 - 02.2018
Key Account Manager
BENBY ENTERPRISES INC
08.2013 - 08.2016
Marketing Consultant
ENSOGO LIVING SOCIAL INC
02.2013 - 08.2013
Account Manager
INTER- ISLAND INFORMATION SYSTEMS
06.2012 - 02.2013
Account Executive
WERDENBERG INTERNATIONAL CORP
09.2010 - 06.2012
Sales Support Team Leader
PILIPINAS SHELL PETROLEUM CORP
04.2010 - 09.2010
Sales Support
PILIPINAS SHELL PETROLEUM CORP
01.2009 - 04.2010
Secondary Education -
Saint Mary’s University
Primary Education -
Saint Mary’s University
Bachelor of Science - Business Administration
Saint Paul University
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