Summary
Overview
Work History
Education
Skills
Timeline
Madeleine  Felarca

Madeleine Felarca

Business Development Manager
San Fernando

Summary

Dynamic Business Development Manager with a proven track record at Avon Cosmetics Inc., excelling in sales leadership and strategic planning. Expert in team performance management and training facilitation, driving significant growth through effective coaching and data-driven strategies. Adept at fostering stakeholder relationships to enhance business outcomes.

Overview

19
19
years of professional experience

Work History

Business Development Manager

Avon Cosmetics Inc.,
05.2021 - Current

*Lead overall business growth strategies across assigned territories thru recruitment, activation, and retention of sales representatives

*Manage and coach Sales Leaders to achieve sales targets and KPIs by analyzing sales performance and implement data-driven action plans

*Strengthen partnerships and engagement with key stakeholders

Field Sales Trainer

Avon Cosmetics Inc.,
05.2016 - 04.2021

*Enhanced product knowledge for sales teams through hands-on demonstrations and workshops.

* Conduct field coaching and mentoring for Sales Leaders and representatives

*Developed training modules to improve selling skills and product knowledge

*Monitored performance and recommended improvement strategies

Sales Training Officer

Personal Collection Direct Selling Inc
09.2010 - 04.2016

*Facilitates seminars, trainings and product knowledge to business partners and co-employees.
*Responsible in checking level of understanding of participants after every training conducted
*In-charge of the development and promotion of dealers by motivating them to increase sales and recruitment thru effective training
*Responsible for customer-oriented services
*In-charge in planning, organizing, and hosting branch activities, product launching, and other programs required by the company.
*Create effective techniques and strategies to generate and increase sales to hit branch target every month.
*Conducts field work and deals with different levels of prospect business partners to be part of the business.
*Supervise over-all operation and performance of every staff in a branch.

HR Training Staff

Landmark Citysuper Inc.,
01.2008 - 09.2010

*Facilitates trainings related to company policies and procedures, customer service, retail selling, inventory and physical count to company hired employees (rank and file level up, supervisory, managerial and executive level), agency, and outright personnel.

*Responsible for administering employment examination to screened applicants as well as checking, scoring, and plotting of test results.

*Schedules initial interview for applicants who passed the exams.
*Evaluates/interprets Psychological exams of applicants assessed for Supervisory and Managerial positions.
*Responsible for safekeeping of all testing materials with confidentiality.

HR Clerk

Puregold Price Club
05.2007 - 01.2008

*Conducts basic orientation related to company policies and procedures, customer service and facilitates store tour with both Direct employees and agency personnel who passed the hiring requirements.

*Responsible for administering employment examinations to screened applicants as well as checking and scoring of test results.


*Conducts initial interview (for Direct Hires) and coordinates final interview with the Store Manager.
*In-charge in conducting initial interview to Merchandisers send by agencies or companies and assessment whether for renewal or not.


• Perform other HR-matters such as payroll when needed.

Education

Bachelor of Arts - Psychology

ASSUMPTION UNIVERSITY , San Fernando, Province Of Pampanga, Philippines
04.2001 -

Skills

*Sales Leadership & Business Development

*Strategic Planning and Execution

*Team Performance Management and Coaching

*Training and Facilitation

Timeline

Business Development Manager - Avon Cosmetics Inc.,
05.2021 - Current
Field Sales Trainer - Avon Cosmetics Inc.,
05.2016 - 04.2021
Sales Training Officer - Personal Collection Direct Selling Inc
09.2010 - 04.2016
HR Training Staff - Landmark Citysuper Inc.,
01.2008 - 09.2010
HR Clerk - Puregold Price Club
05.2007 - 01.2008
ASSUMPTION UNIVERSITY - Bachelor of Arts, Psychology
04.2001 -
Madeleine FelarcaBusiness Development Manager