Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Ma. Cristy Lodea

Pateros, Metro Manila

Summary

Versatile and results-driven sales and retail professional with experience across food & beverage, beauty, consumer electronics, and promotional activations. Skilled in customer service, sales generation, merchandising, and event coordination, with a proven ability to engage customers and drive brand growth. Adept at leading teams, managing inventory, executing marketing campaigns, and building strong client relationships. Recognized for adaptability, excellent communication, and consistently meeting performance targets in fast-paced retail and event environments.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Sales Activation and Promo Associate

Auro Chocolate
07.2024 - Current

  • Plan, organize, and execute brand activations (in-store and off-site) to drive sales and brand visibility.
  • Coordinate with marketing and retail teams for seasonal promos, bundle offers, and product sampling.
  • Monitor and evaluate activation effectiveness (sales performance, foot traffic, and customer engagement).
  • Negotiate with partners and suppliers for better event rates or promotional tie-ups.
  • Manage end-to-end events — from booking venues, securing permits, arranging logistics, to on-site setup and egress.
  • Coordinate with cafe branches and external partners for space rentals, pop-ups, and collaborations.
  • Handle client inquiries for private events, provide rate cards, and customize packages based on client needs.
  • Oversee staff scheduling for events and ensure manpower readiness.
  • Communicate with potential partners, tenants, and event organizers to negotiate participation and marketing deals.
  • Present Auro Café’s capabilities and build long-term relationships with B2B and event partners.
  • Follow up on agreements, contracts, and payments.
  • Work closely with the marketing team to align activation campaigns with brand messaging.
  • Provide input for social media captions, promotions, and event announcements.
  • Coordinate with graphic designers for event posters, rate cards, and promo materials.
  • Oversee merchandise and product allocation for activations (chocolate products, beverages, pastries).
  • Ensure accurate inventory documentation, stock returns, and post-event reconciliations.
  • Manage equipment and logistics for event setups (booths, panels, machines, POS).
  • Implement discount protocols (Senior Citizen, PWD, promos) in line with SOPs and compliance rules.
  • Track and report sales performance per activation/event.
  • Maintain records of event expenses, ROI, and promotional impact.
  • Share post-event evaluations with management for future planning.

Retail Team Leader

Auro Chocolate
01.2023 - 07.2024
  • Supervise daily store operations and ensure smooth workflow.
  • Lead and motivate the retail team to meet sales and service targets.
  • Train staff on product knowledge, sales techniques, and customer service.
  • Oversee merchandising, stock rotation, and inventory accuracy.
  • Handle scheduling, task assignments, and shift coverage.
  • Monitor cash handling, sales reports, and compliance with SOPs.
  • Resolve customer concerns and ensure a premium shopping experience.
  • Coordinate with management for promotions, events, and special activations.

Retail Sales Associate

Auro Chocolate
02.2022 - 01.2023
  • Excellent customer service and product knowledge in premium chocolates, food and beverages.
  • Ability to upsell and cross-sell to meet daily sales targets.
  • Skilled in operating POS systems and handling cash transactions.
  • Knowledgeable in proper product display, merchandising, and stock rotation.
  • Handles inventory checks, replenishment, and product pull-outs.
  • Maintains store cleanliness and ensures an inviting shopping atmosphere.
  • Communicates promotions and loyalty programs to customers.

Beauty Advisor

Yves Rocher
11.2017 - 02.2022
  • Greet and assist customers, giving personalized skincare and beauty advice.
  • Demonstrate and explain product benefits and usage.
  • Promote, upsell, and meet sales targets.
  • Keep shelves stocked, clean, and attractive.
  • Process sales and handle returns.
  • Build relationships with customers and update them on promos.

Sales Promoter

OPPO
05.2017 - 09.2017
  • Approach and assist customers in choosing Oppo smartphones and accessories.
  • Demonstrate product features, specs, and benefits.
  • Achieve daily and monthly sales targets.
  • Maintain organized and attractive product displays.
  • Provide after-sales support and basic troubleshooting guidance.

Store Consignment

Humble Beginnings and Trading Corp.
06.2016 - 05.2017
  • Replenish consigned stocks in the store.
  • Ensure proper product display and pricing in line with mall standards.
  • Monitor inventory, pull out slow-moving or damaged items.
  • Coordinate with store staff for sales reports and replenishment schedules.
  • Track sales and ensure accurate monthly remittance based on sold items.

Education

Bachelor of Science - Marketing

Universidad De Sta. Isabel
Naga, Province Of Camarines Sur, Philippines
06-2015

High School Diploma -

Camarines Sur National High School
Naga, Province Of Camarines Sur, Philippines
04-2015

Skills

  • Strong leadership and team management abilities
  • Excellent customer service and conflict resolution skills
  • Sales-driven with expertise in upselling and meeting targets
  • Skilled in staff training, mentoring, and performance monitoring

  • Knowledgeable in inventory control, merchandising, and stock rotation
  • Proficient in cash handling, POS operations, and sales reporting
  • Effective communicator and coordinator for promotions and events

Accomplishments

  • Successfully managed and executed 15+ pop-up activations and 2 large-scale in-house events, boosting brand visibility and sales.
  • Conducted product training sessions for new staff, ensuring high product knowledge and consistent service quality.
  • Led and coordinated the University of the Philippines Los Baños field practice for Nodai students, providing hands-on learning and brand immersion 2024.

Certification

Certificate of Appreciation
University of the Philippines Los Baños
– Awarded a Certificate of Appreciation for leading and facilitating the field practice program for Nodai University students, providing industry insights and hands-on training in product and brand management.


Timeline

Sales Activation and Promo Associate

Auro Chocolate
07.2024 - Current

Retail Team Leader

Auro Chocolate
01.2023 - 07.2024

Retail Sales Associate

Auro Chocolate
02.2022 - 01.2023

Beauty Advisor

Yves Rocher
11.2017 - 02.2022

Sales Promoter

OPPO
05.2017 - 09.2017

Store Consignment

Humble Beginnings and Trading Corp.
06.2016 - 05.2017

Bachelor of Science - Marketing

Universidad De Sta. Isabel

High School Diploma -

Camarines Sur National High School
Ma. Cristy Lodea