MA. ROSITA K. ANDRES
Antipolo City
Summary
I have over 20 years of experience in Training & Organizational Development, four years in content writing, and six years in creative arts and advertising, gained from successfully collaborating with reputable companies to drive significant improvements in operational efficiencies and organization effectiveness. My diverse skill set and proven track record enable me to deliver impactful results in every initiative I undertake.
Content professional skilled in crafting persuasive and engaging content across various platforms. Proven success in producing impactful written materials that align with brand strategies and resonate with target audiences. Highly collaborative, known for adaptability and commitment to delivering results, with expertise in SEO and content management systems.
Experienced with creating and implementing effective training programs tailored to meet organizational goals. Utilizes advanced instructional design techniques to enhance learning experiences. Track record of fostering employee development through strategic training initiatives.
Overview
40
40
years of professional experience
Work History
Content Writer
Flow, Inc.
09.2021 - Current
- Company Overview: online (Remote)
- Develop content for a variety of topics, ranging from technical to lifestyle, for multiple websites and blogs under deadline pressure
- Conduct thorough research into assigned topics
- Utilize exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Provide writing support in a fast-paced environment for a variety of materials intended for publicity
- Manage competing deadlines with efficiency
- Online (Remote)
- Articles Written: List of the Best: Best Online Jobs for Teens, Best Survey Apps to Make Money, Best Coupon Sites, Job-related: What Do Hiring Managers Look for in a Candidate?, Five Things to Consider When Accepting a Job Offer, How to Start a Side Hustle, Professional Profiles and How to Update Them, How to Get a Real Estate License, Business-related: How to Launch a Business on a Shoestring Budget, Creating a Social Media Strategy for your New Business, Advantages of Being a Business Owner Over an Employee, How to Start a Marketing Agency, Ways to Build a Successful Marketing Agency, Ways to Monetize your Money on Social Media, Five Best Marketing Strategies for Musicians Today, Ten Skills Learned in Corporate America that will Help You Start a New Business, How Do You Know It's Time to Leave your Job and Start a New Business, How to Protect your HVAC Business from a Lawsuit, Loans: Best Boat Insurance Providers in 2021, Business Loans, Car Loans, Equipment Loans, Home Loans, Personal Loans, Marketing/ Sales-related: The Best Time of the Day for Email Outreach, How to Scale your Inside Sales Team, The Five Most Powerful Sales KPIs, Top Questions to Ask During the Sales Call, Cryptocurrency: Best Bitcoin Wallet in 2021, Cryptocurrency: Is it Legal or Not?, Investing in Crypto-A Rollercoaster Ride, Latest News on Cryptocurrency, NFT: A Digitized Art Form?, Security Systems: Seven Tips for Improving the Security of your Small Business, The Affordability of Cloud Security Systems, Five Cheap Business Security Tips, How Technology Has Changed Small Business Security, Office Management: Five Ways to Increase Office Productivity, The Importance of Fixed Asset Inventory, Tips for Keeping Your Workspace Organized, Maximizing Office Space with Social Distancing, Eight Reasons to Work with Office Furniture Contractors, Website Content: FAQs on Perimenopause, Digestion and Gut Health, Thermography, Hormone Imbalance, Hair and Skin Health, Dark Web: Navigating the Dark Web, Untamed Territory: Why Hasn’t the Dark Web Been Banned?, Unmasking the Creators of the Dark Web, Real Estate: Creating Unique Travel Experiences: A Guide for Hospitality Businesses, Dubai Land Islands: An Emerging Investment Hotspot for Introducers and Brokers
HR/Training Consultant
Freelance
03.2002 - Current
- Establish key partnerships with the company management team and department leaders to assess organizational learning needs, recommend and develop appropriate solutions aligned with the business objectives and learners’ needs
- Spearhead the eLearning team consisting of the SME, Instructional Designers, Authoring Specialists, and LMS experts to design the online training modules for employees
- Evaluate the success of training programs and recommended strategies to enhance the effectiveness and overall quality of instruction
- Create learning materials such as training manuals, facilitator guides, PowerPoint presentations, instructional design for both classroom and eLearning courses, and other resources to support the implementation of the training program
Instructional Designer/Consultant
Learning Raised E-Power Corporation
05.2006 - 12.2009
- Collaborated with the project leader to plan the implementation of technology-based learning programs
- Created curricula and research topics and conceptualized course format, subject matter, and presentation
- Worked with functional experts to develop comprehensive employee training courses
- Targeted diverse learning modalities in the development of new course content and training programs
- Designed interactive and engaging online course materials and provided support in their implementation
- Researched and incorporated current trends and data into the standard curriculum for online training
HR Solutions Center Head
Philippine Telegraph &Telephone Company (PT&T)
03.2005 - 10.2005
- Designed, developed, and implemented effective training programs
- Including the evaluation and research of training options and alternatives
- Provided leadership and support in designing people, cultural, and organizational strategies to produce more engaged employees, highly successful managers, and effective leaders
- Identified organizational issues, analyzed information, and provided solutions to address problems
- Investigated work-related or organizational issues and prepared summary reports with conclusions and recommendations
TRAINING ADMINISTRATOR
Lopez Communications Group (ABS-CBN/Sky Cable/ Bayantel)
02.2001 - 03.2002
- Developed and executed strategies to improve training administration and services
- Conducted research on training materials, tools, equipment, and methodologies to keep up with current trends in training program delivery
- Curated significant training and course materials to enable the organization to deliver a wide variety of content to its employees
- Managed scheduling and coordination of logistical requirements of all training programs in the training center
- Developed systems and procedures to enhance and align workflow processes in training program implementation
- Drove financial performance and achievement of profit targets through budget management and business-generation activities for the training center
Training Supervisor
Bayan Telecommunications, Inc. (Bayantel)
09.1997 - 02.2001
- Selected or wrote appropriate curriculum for core behavioral programs
- Integrated technology resources into courses to diversify instruction
- Assessed new employee skills and strengths to provide customized training
- Evaluated the success of training programs and recommended improvements to upper management to enhance their effectiveness
- Provided recommendations for process improvements and discontinuation of ineffective or outdated methods
- Designed and facilitated the Line Trainers' Certification to develop subject-matter-experts into trainers
- Created and maintained detailed training records and reports for management review
HR/Training Section Head
Philippine Wireless, Inc. (Pocketbell)
05.1994 - 08.1997
- Established personnel qualifications and coordinated employee onboarding activities
- Developed lesson plans, instructional materials, and written practice tests for various training courses
- Customized instructional strategies according to employee needs and understanding of the material
- Conducted needs assessments to identify performance gaps and develop targeted learning solutions
- Evaluated the success of training programs and recommended improvements to upper management to enhance their effectiveness
- Supervised the implementation of training programs for Message Handing Specialists and Operations Staff to optimize training initiatives
Training Officer
Cravings Restaurants, Inc.
01.1993 - 08.1997
- Developed and implemented a successful employee onboarding program
- Identified training needs and planned training workshops accordingly
- Utilized a variety of instructional design methodologies to create the Service Crew and Waiter's Skills Development Programs
- Developed lesson plans, instructional materials, and practice tests for Waiters and Counter Staff
- Evaluated the success of training programs and recommended improvements to upper management to enhance their effectiveness
HR/Training Assistant
Landmark, Inc.
02.1992 - 12.1992
- Coordinated the participants’ list and schedule for employee onboarding activities and training programs
- Prepared materials and venue for onboarding and skills development classes
- Participated in the evaluation of training delivery methods to optimize effectiveness
- Assisted in the development and implementation of training programs related to onboarding, basic cashiering, and salesmanship programs for merchandisers and consignors
ASSISTANT ANIMATOR
Fil-Cartoons, Inc
04.1989 - 01.1991
- Worked alongside Senior Animators to create flawless and artistic actions of cartoon characters
- Collaborated with the motion capture department to collect and apply data for specific characters
- Combined technical and artistic abilities to accomplish challenging animation objectives
CREATIVE DISPLAY ARTIST
Rustan Supermarkets, Inc
03.1985 - 02.1989
- Consulted with internal clients to discuss ideas and style preferences and create mutually agreeable project parameters
- Exercised and demonstrated use and mastery of design elements to decorate the stores according to agreed themes and project goals
- Created concept designs and sketches to visualize the recommended store layout and displays
- Supervise the implementation of approved display concepts to ensure consistency in the visual artwork
Education
Bachelor of Arts - Advertising Major
COLLEGE OF THE HOLY SPIRIT
03.1985
High School Diploma -
IMMACULATE HEART OF MARY COLLEGE
03.1981
Skills
- Adult learning principles
- Training methods
- Organization development principles
- Curriculum design
- Instructional methods
- Assessment of training needs
- Design of training plans
- Implementation of training plans
- Evaluation of training plans
- Facilitating strategic planning
- Organizational development
- Instructional design
- Authoring tools
- Productivity tools
- MS Office software
- Written communication
- Verbal communication
- Creative writing
- Research
- Fact-checking
- Proofreading
- Editing
- SEO guidelines
- Editing skills
- Effective writing
- Deadline management
- Keyword optimization
- Training evaluation
- Quality improvements
- Quality control
- Online instruction
- Process improvements
- Performance evaluation
- Blended learning
- Logistics coordination
- Adult learning theory
- Alternative training methods
- Verbal and written communication
- Customized training
Trainingprograms
- Employee Skills and Organization Development Programs
- Management Development: Basic Supervisory Skills, Basic Management, Performance Management
- Productivity Improvement: 5S (Kaizen), Work Process Improvement
- Sales and Customer Service: Consultative Selling, Service Quality, Effective Message Handling Skills, International/ Long Distance Operator's Training, Directory Assistance Operator's Training
- Group Dynamics: Team Building Workshop, Strategic Planning
- Personal Effectiveness: Training the Trainer, Effective Business Presentation
- Jollibee Group: New Employee Orientation, HR Policy Manual, Store Operations Workbooks, Area Managers Strategic Management Workshop: Bridging the Gap, Alagang Jollibee Manual, Store Operations Manual, Management Training System Guide, Marketing Case Studies
- Jollibee Group Foundation: Farmers’ Entrepreneurship Program: Leadership for Agroenterprise Development
- Global Max’s Inc: Franchise Manual, Product Manual/ Training Kit, SOP Manual
- ELearning Courses (Computer-based): ABS-CBN: News & Current Affairs Programs such as Basic News Writing, Interviewing Techniques, and Reporting Skills
- Jollibee Foods Corporation: Basic Marketing Courses such as Principles of Marketing, Corporate Branding, Local Store Marketing, and National Business Channels, Feedback Management Process, Food Safety and Sanitation, eLearning Policy Manual, Local Store Marketing
- Max’s Group, Inc: New Employees Onboarding Program, Code of Ethics, Compensation and Benefits, Basic Kitchen Essentials, Menu Familiarization, Food Safety and Sanitation, eLearning Policy Manual
Personal Information
- Number of Children: 3
- Date of Birth: 03/09/64
- Marital Status: Widow
Timeline
Content Writer
Flow, Inc.
09.2021 - Current
Instructional Designer/Consultant
Learning Raised E-Power Corporation
05.2006 - 12.2009
HR Solutions Center Head
Philippine Telegraph &Telephone Company (PT&T)
03.2005 - 10.2005
HR/Training Consultant
Freelance
03.2002 - Current
TRAINING ADMINISTRATOR
Lopez Communications Group (ABS-CBN/Sky Cable/ Bayantel)
02.2001 - 03.2002
Training Supervisor
Bayan Telecommunications, Inc. (Bayantel)
09.1997 - 02.2001
HR/Training Section Head
Philippine Wireless, Inc. (Pocketbell)
05.1994 - 08.1997
Training Officer
Cravings Restaurants, Inc.
01.1993 - 08.1997
HR/Training Assistant
Landmark, Inc.
02.1992 - 12.1992
ASSISTANT ANIMATOR
Fil-Cartoons, Inc
04.1989 - 01.1991
CREATIVE DISPLAY ARTIST
Rustan Supermarkets, Inc
03.1985 - 02.1989
High School Diploma -
IMMACULATE HEART OF MARY COLLEGE
Bachelor of Arts - Advertising Major
COLLEGE OF THE HOLY SPIRIT
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