Hi, I’m
Lyza Pelagio
Digital Marketer
Paranaque
Summary
A creative, skilled media buyer, web designer, social media manager, and an addict to productivity tools who knows exactly how to leverage the online world to take businesses to great heights! I'm always eager to advance my career in the marketing industry and obtain an upper-level position within a reputable growth-oriented company.
Overview
5
years of professional experience
9
years of post-secondary education
3
Languages
Work History
Uptick MarketingSydney
Administration Manager
04.2022 - Current
Job overview
- Collaborated with leaders from other departments to achieve consistent processes and maximize efficiency of resources.
- Communicated corporate objectives to various divisions to meet deadlines and adhere to company budgets.
- Handles company's CRM
- Run and audit clients' advertising campaigns (Lead Generation), creates advertising content and social media content
- Built and designed landing pages for company and company's clients.
- Assessed marketing copy, art comps, and final designs
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
OzBrokerSydney
Marketing Manager
04.2022 - Current
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Maintained complete database of files, contacts and project materials.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Handles and monitor Company's advertising platforms i.e.Facebook/Tiktok Ads
Daily BriefsAlbuquerque
Media Buyer
03.2022 - 09.2022
Job overview
- Strategize, develop, monitor, and implement advertising campaigns within the client's approved budget and timeline.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Developed tight professional relationships with media planner, which helped to identify right targeted audiences for campaigns.
- Conducted market research to attract clients in new territories.
- Utilized effective marketing techniques to increase brand recognition.
Skin SupervisionNew York
Tiktok Ads Specialist
02.2022 - 05.2022
Job overview
- Provided strategic analysis and feedback on Tiktok Ads.
- Manages and executes advertising campaigns within the client's approved budget and timeline.
Noble Sole PHParanaque
Ecommerce Store/s Owner
06.2021 - 02.2022
Job overview
- Monitored company's stock to balance budget
- Learned how to do media buying to promote the company's products on Facebook and on TikTok.
- Designed Ad Creatives and made Ad Copies.
- Built and designed Landing Page for the business.
- Monitor costs of goods and expenses to predict future profit.
- Managed delivery of goods, booking orders to deliver the products to customers nationwide.
- Actively listen to customers' requests, confirming full understanding before addressing concerns.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Drove operational improvements which resulted in savings and improved profit margins.
- Actively joined community and courses to improve my marketing skills especially in advertising.
MunchixParanaque
Co-Owner
08.2020 - 12.2021
Job overview
- Managed day-to-day business operations.
- Founded and managed Food business with business partner, growing revenue to ₱1.8M in the first year.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help business evolve and grow.
- Optimized team hiring, training and performance.
- Created and monitored promotional approaches to increase sales and profit levels.
USANAMakati
Sales Associate
04.2020 - 08.2021
Job overview
- Listened to clients and introduced solutions to satisfy business and personal needs.
- Increased sales and customer satisfaction through personalized servicing.
- Asked open-ended questions to determine needs and assisted customers in selecting appropriate merchandise.
- Networked within community to build and nurture successful relationships with new and long-term customers.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Present company's products and services to prospects to get them onboarded with the company.
Asia Society for Social Improvement and Sustainable TransformationMakati
Researcher Associate
01.2020 - 03.2020
Job overview
- Search for funding opportunities & proposed programs that would fit our company's area of interest and create proposals for our projects.
- Streamlined research processes to meet tight deadlines for multiple projects.
- Collaborated with the leadership team to identify relevant questions and determine the best methods of collection.
- Determining areas of research to increase knowledge in a particular field.
- Gathered and organized information for research purposes.
- Maintained and protected electronic databases.
- Performed research into study topics to increase knowledge and to provide valuable contributions.
Department of Foreign AffairsPasay City
Intern
01.2019 - 03.2019
Job overview
- Wrote Presidential Daily Briefer (draft) for updates on the current issues in the Southern Europe continent.
- Provided clerical support, addressing routine and special requirements.
- Answered and transferred incoming telephone calls, taking messages for various staff members.
- Sorted, organized and maintained files.
- Assisted with projects by applying strong analytical skills and studies.
- Maintained office schedule and calendar of workflow and meetings.
- Distributed office supplies and files for staff.
- Researched and reviewed information in support of daily objectives.
- Took meeting notes and compiled paperwork to support department.
Education
Philippine Women's University Manila
Bachelor of Arts from International Relations And Diplomacy
06.2015 - 07.2019
University Overview
- Member of Debate Society
- Member of PWU Golden Zonta
- Elected Vice President of Debate Society
- Elected Secretary of PWU Golden Zonta
- Awarded 1st Runner Up in Quiz Bee competition
- Joined Bill Drafting Contest in Philippine Government - House of Representatives
- Actively joined academic activities at University.
St. Andrew's SchoolParanaque
High School Diploma
06.2010 - 05.2013
University Overview
- Member of School's Choir
- Elected to Treasurer for Choir in 2012
- Received Violin Scholarship in Music Department
St. Scholastica's CollegeManila
Bachelor of Science from Accounting Technology
06.2013 - 02.2015
University Overview
- Member of St. Scho College Choir
- Elected to Treasurer for St. Scho College Choir in 2013
Skills
Facebook Ads
Timeline
Administration Manager
Uptick Marketing
04.2022 - Current
Marketing Manager
OzBroker
04.2022 - Current
Media Buyer
Daily Briefs
03.2022 - 09.2022
Tiktok Ads Specialist
Skin Supervision
02.2022 - 05.2022
Ecommerce Store/s Owner
Noble Sole PH
06.2021 - 02.2022
Co-Owner
Munchix
08.2020 - 12.2021
Sales Associate
USANA
04.2020 - 08.2021
Researcher Associate
Asia Society for Social Improvement and Sustainable Transformation
01.2020 - 03.2020
Intern
Department of Foreign Affairs
01.2019 - 03.2019
Philippine Women's University
Bachelor of Arts from International Relations And Diplomacy
06.2015 - 07.2019
St. Scholastica's College
Bachelor of Science from Accounting Technology
06.2013 - 02.2015
St. Andrew's School
High School Diploma
06.2010 - 05.2013
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