LYDELL D. FABILA
Malabon
Summary
To establish myself in a dynamic corporate organization where I can develop my skills in sales and corporate management, enabling the company to meet its objective and achieving my career advancement within the corporation.
Overview
20
20
years of professional experience
Work History
NATIONAL SALES MANAGER
ALL YEAR HOME PRODUCTS INC.
11.2018 - Current
- Handling Institutional & Retail Sales Business with main responsibilities: Train and manage business development executives to be effective in their sales responsibilities, implement strategies and marketing programs to direct and distributor accounts
- Responsible for the achievement of sales mandated and other key performance indicators
- Directly reporting to General Manager
AFH-NATIONAL KEY ACCOUNTS MANAGER
GREAT UNITY PHILIPPINE TRADING INC.
07.2016 - 10.2018
- Handling Away from Home Division for both National Key Accounts and Greater Metro Manila Distributors Business with main responsibilities: Train and manage business development executives to be effective in their sales responsibilities, Implement strategies and marketing programs to direct and distributor accounts
- Responsible for the achievement of sales mandated and other key performance indicators
- Directly reporting to Country Manager
AFH-BUSINESS DEVELOPMENT EXECUTIVE
GREAT UNITY PHILIPPINE TRADING INC./ASIA PULP & PAPER PHILIPPINES
05.2015 - 06.2016
- To accelerate AFH sales achievement which includes the activities of sales strategy development, handle sales forecast and delivery issues, and development, collect market intelligence for competitors and market trends benchmarking, payment collection etc
- Directly reporting to AFH Channel Head
AREA SALES MANAGER
MONHEIM GROUP OF COMPANIES
10.2011 - 05.2015
- Responsible for the management of Distributors business (Visayas Region) to ensure achievement of the sales and development of assigned placed under my responsibility
- Ensure that all parameters are fully implemented and Distributor sales force are properly guided, coached and trained to be effective in their sales responsibilities
- Handling clients (all Trade Channels), communicating with them and ensuring a good working relationship
- Analyze sales trends, and carry out market research and act as representative of the organization at various events such as trade events
- Train and supervise distributor sales representative
REGIONAL SALES MANAGER
Nehemiah One Ventures Inc.
06.2010 - 09.2011
- Responsible for the management of my assigned region to ensure achievement of the sales and development of area of assignment placed under my responsibility
- Ensure that the objective of sales personnel in my area are in line with strategic and operating plans and that their achievement is timely, consistent, within operating budget and meeting other parameters of performance
SALES UNIT MANAGER
Nehemiah One Ventures Inc.
12.2009 - 05.2010
- Responsible for the proper management of the sales area/territory placed under my responsibility with the primary objective of securing the best possible sales and collection results
DISTRIBUTOR MANAGER
SCA Hygiene Products Corp.
05.2006 - 11.2009
- Responsible for the management of Distributors business to ensure achievement of the sales and development of assigned placed under my responsibility
- Ensure that all parameters are fully implemented and Distributor sales force are properly guided, coached and trained to be effective in their sales responsibilities
SALES REPRESENTATIVE
HRI Marketing
07.2005 - 11.2006
- Responsible for the proper management of the sales area placed under my responsibility with primary objective of securing the best possible sales and collection
- Sells Away-From-Home (TORK) Products to all possible accounts and handles sales activities in all institutional accounts such as HORECA (hotel, restaurants, catering), industrial, commercial segments and HRI Mktg.’s sub-distributors all over Greater Metro Manila Area
- Handles all inquiries and complaints, of customers and provides solutions to their concerns and coordinates with our designated person within the company, issues regarding orders, deliveries, dispensers’ request, installations and other related issues
- Prepares and submit all required reports and documents
- Collects persistently all due accounts from customers
Sales Specialist
SCA Hygiene Products Corp.
04.2005 - 06.2005
- Saturated the areas of Manila, Pasay, Alabang Muntinlupa, Bicutan to gather information and identify all possible accounts specifically in HORECA Segments( Hotels, Restaurants, Caterings) and reports competitor’s activity to Sales and Marketing Managers and assist marketing plans & programs
Education
Bachelor of Science - Tourism
Central Philippine University (CPU)
03.2004
High School -
St. Therese’s High School
Anini-y, Antique03.2000
Elementary -
Magdalena Elementary School
Magdalena, Antique03.1996
Skills
- Sales Management
- Team Leadership
- Strategic Planning
- Business Strategy Development
- B2B Marketing Expertise
- Effective Negotiation Techniques
- Account Opening Expertise
- Distribution Strategy Development
Personal Information
- Height: 5'6"
- Weight: 130 lbs.
- Date of Birth: 07/23/83
- Gender: Male
- Nationality: Filipino
- Marital Status: Single
- Religion: Roman Catholic
Timeline
NATIONAL SALES MANAGER
ALL YEAR HOME PRODUCTS INC.
11.2018 - Current
AFH-NATIONAL KEY ACCOUNTS MANAGER
GREAT UNITY PHILIPPINE TRADING INC.
07.2016 - 10.2018
AFH-BUSINESS DEVELOPMENT EXECUTIVE
GREAT UNITY PHILIPPINE TRADING INC./ASIA PULP & PAPER PHILIPPINES
05.2015 - 06.2016
AREA SALES MANAGER
MONHEIM GROUP OF COMPANIES
10.2011 - 05.2015
REGIONAL SALES MANAGER
Nehemiah One Ventures Inc.
06.2010 - 09.2011
SALES UNIT MANAGER
Nehemiah One Ventures Inc.
12.2009 - 05.2010
DISTRIBUTOR MANAGER
SCA Hygiene Products Corp.
05.2006 - 11.2009
SALES REPRESENTATIVE
HRI Marketing
07.2005 - 11.2006
Sales Specialist
SCA Hygiene Products Corp.
04.2005 - 06.2005
High School -
St. Therese’s High School
Elementary -
Magdalena Elementary School
Bachelor of Science - Tourism
Central Philippine University (CPU)
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