LOVELY R. DELA CRUZ
Manila
Summary
Expert Events Manager bringing 12 years of expertise in Hospitality and Events Industry. Effectively manages assignments and team members. Dedicated to self-development to provide expectation-exceeding service. Productive employee with proven track record of successful project management and producing quality outcomes through leadership and team motivation. Works with clients to determine requirements and provide excellent service.
Event management professional with comprehensive experience in planning and executing high-profile events. Known for cultivating strong vendor relationships and delivering exceptional guest experiences. Reliable team player with keen ability to adapt to changing needs and ensure event success. Proven skills in project management, negotiation, and creative problem-solving.
Overview
15
15
years of professional experience
Work History
Senior Events Manager
Shangri La Hotel
02.2024 - 07.2025
- Collaborated with sales teams to design engaging product launch events that generated buzz and customer interest.
- Maximized sponsorship revenue by identifying new opportunities and creating customized packages tailored to sponsor needs.
- Secured high-profile speakers and entertainers, elevating event prestige and attracting larger audiences.
- Maintained detailed records of all events including budgets, timelines, vendor contacts for future reference.
- Enhanced attendee experience by meticulously planning and executing high-profile events.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
Events Manager
Ascott BGC
07.2024 - 02.2025
- Created presentations and drawings for clients to show event vision, making changes and amendments when requested.
- Maintained excellent relationships with multiple suppliers to obtain best prices for services and products.
- Maintained adherence to client-event requirements through effective delegation, prioritising and management of all production phases, from concept to execution.
- Administered contracts to deliver outstanding vendor coordination, timeline development and day of coordination services.
Activity and Entertainment Manager
Marivent Hotels and Resort
05.2023 - 05.2024
- Coordinated activities on large-scale to achieve cost-effectiveness.
- Explained terms of sale to clients, minimising dissatisfaction and complaints.
- Managed tours and maintained quality standards across multiple dates and locations through expert direction.
- Delivered events and shows to brand style guidelines, maintaining company standards and reputation.
- Scheduled staff rotas to meet operational needs whilst remaining within target budgets for cost-efficient entertainment provisions.
- Responded to guest concerns with understanding and compassion, maintaining satisfaction and feedback scores.
Activity Manager
Celebrity Cruises
09.2019 - 10.2022
- Responsible in all aspect of Event Management
- Responsible for Operation, revenue, & maintenance with regards to income generating activities such as bingo and more
- business.
- Developed and implemented marketing strategies to increase customer engagement and drive revenue.
- Organized and oversaw special events such as birthday parties, tournaments and team-building activities.
- Inspected equipment and facilities for signs of wear or damage impacting safety.
- Created and maintained detailed reports of daily, weekly and monthly operations.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Conducted research and analysis of market trends to determine potential opportunities for growth.
- Collaborated effectively with external activity providers, enabling smooth-running programme delivery.
Marketing and Events Manager
Optimo International
11.2018 - 08.2019
- Provided effective meeting support by preparing agendas and taking minutes.
- Scheduled and planned meetings and conferences to streamline business operations.
- Facilitated smooth executive trips, arranging appropriate travel, visas and agendas.
- Supervised executive calendars while supporting administrative team to facilitate smooth operational flow.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Managed information flow between senior executives and other members of staff, passing on information about policies, procedures and directives.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Entertainment Host
Norwegian Cruise Line
06.2016 - 05.2018
- Harnessed audience participation to create enjoyable guest experiences.
- Interacted with guests, VIPs and staff to answer questions, provide information and promote future events.
- Performed dances, routines, acting and singing for variety of performances.
- Maintained spacial awareness when working in different spaces.
- Adapted performances based on people's reactions to increase audience interest and engagement.
- Encouraged crowd to join or perform duet to integrate lively and positive camaraderie.
- Remained calm under pressure to deliver entertainment act, maintaining composure and pleasant demeanour.
Entertainment Host
Star Cruises
01.2013 - 01.2016
- Proved successful working within tight deadlines and a fast-paced environment.
- Worked flexible hours across night, weekend and holiday shifts.
- Gained extensive knowledge in data entry, analysis and reporting.
- Developed strong communication and organizational skills through working on group projects.Developed strong organizational and communication skills through coursework and volunteer activities.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Account Executive/ Social Events
Center For Pop Music
12.2010 - 09.2012
- Maintained adherence to client-event requirements through effective delegation, prioritising and management of all production phases, from concept to execution.
- Responsible for Operation, revenue, & maintenance with regards to income generating activities such as bingo and more
- Conducting presentations, for all onboard activities, for tours and promotions.
- Performed event coordination for larger parties and gatherings.
- Coordinated schedules and timelines for events.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Managed event logistics and operations.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
- Coordinated florists, photographers, and musicians for events.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Brainstormed and implemented creative event concepts and themes.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Assessed event success and uncovered room for improvement through client feedback.
Skills
- Hosting all kinds of events
- Media Relations
- Contract Negotiation
- Written and Verbal Communication
- Sales Negotiations
- Relationship Management
- Market and Client Analysis
- Resourcefulness
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Serbian
Intermediate (B1)
Timeline
Events Manager
Ascott BGC
07.2024 - 02.2025
Senior Events Manager
Shangri La Hotel
02.2024 - 07.2025
Activity and Entertainment Manager
Marivent Hotels and Resort
05.2023 - 05.2024
Activity Manager
Celebrity Cruises
09.2019 - 10.2022
Marketing and Events Manager
Optimo International
11.2018 - 08.2019
Entertainment Host
Norwegian Cruise Line
06.2016 - 05.2018
Entertainment Host
Star Cruises
01.2013 - 01.2016
Account Executive/ Social Events
Center For Pop Music
12.2010 - 09.2012