Enthusiastic business leader eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of retail business and business expansion. Motivated to learn, grow in the retail industry.
Overview
4
4
years of post-secondary education
32
32
years of professional experience
Work History
Business Unit Head
Oasis Foods Corporation ( Goldilocks Cebu)
Cebu, Cebu
01.2020 - Current
Business Unit Head -Goldilocks , Visayas and Mindanao.
Spearheaded business operations by consistently seeking methods to improve sales and profitability through cost containment, efficiency improvements and revenue generation.
Worked with area managers & other members of store operations support team to develop strong customer connections with company teams
Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy.
Attends weekly meetings with executive management to identify opportunities for improvement.
Brought in new business connections and revenue generation opportunities by improving and looking for networking strategies thru franchising.
Created, managed and executed business plan for Visayas and Mindanao and communicated company vision and objectives to motivate teams.
General Manager
All Fresh Food Products Incorporated - Goldilocks Visayas
Lapu lapu City , Philippines, Philippines
01.2012 - 12.2019
General Manager - Goldilocks, Visayas
Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
Enhanced operational efficiency and productivity by managing budgets and cost
Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
Established and administered annual budget with effective controls to prevent overages, and support sustainability objectives.
Managed budget implementations, employee reviews, training, schedules and contract negotiations.
Purchasing Manager
All Fresh Food Products Inc- Goldilocks Cebu
Mandaue City
03.2010 - 12.2012
Purchasing / Warehouse Head - Goldilocks Cebu
Performed monthly reconciliation of open purchasing orders.
Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors.
Devised and executed annual purchasing plans and contracts.
Oversaw all purchasing needs for company.
Decreased material expenses by managing tracking and supply.
Performed to assist with Plant and R&D in full product development processes.
Scheduled and organized inventory management
Organized receipts, purchases and documentation of finished goods, packaging, materials and ingredients.
Coordinated logistics.
Sourced vendors, built relationships and negotiated prices.
Progressed through various purchasing, warehousing and leadership roles.
Purchased new products and oversaw inventory stocking and availability.
Store Manager
Burger King-New Zealand
Wellington, Wellington
09.2008 - 02.2010
Store Manager-Burger King, New Zealand
Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
Applied performance data to evaluate and improve operations, quality control and target current business conditions and forecast needs.
Promoted team collaboration, performance and efficiency .
Managed inventory control, cash control and store opening and closing procedures.
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Protected store from loss or theft by setting and enforcing clear security policies.
Enforce established process to ensure product food safety and product quality at all times
Maintained strong knowledge in handling of perishable products in dairy, meat and produce departments.
Completed all point of sale opening and closing procedures, including counting contents of cash register.
Reconciled daily sales transactions to balance and log day-to-day revenue with registered data.
Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Area Manager
All Fresh Food Products Inc- Goldilocks, Cebu
Mandaue City, Cebu
01.2002 - 09.2008
Responsible in the operations of the stores in Cebu, Bohol, Dumaguete and Tacloban in terms of Sales and Management, Cost Management, Marketing Management and People Management.
To attain sales and profitability target of all stores (storewide) in the Visayas region specifically all Goldilocks stores in Cebu, Bohol, Dumagete and Tacloban by;.
Efficient management of sources such as manpower, finance and facilities.
Maximizing market potential of stores.
Ensuring all stores are maintaining the highest standard of quality of Food, Service and Cleanliness.
Planning and Coordination.
Evaluate/appraise store sales performance vis-à-vis company goals and objectives.
Implement action plans with Store Managers to achieve target.
Plans and consolidates the following for the upcoming stores based from operation forecast;.
Manpower requisitions.
Sales forecast.
Budgets.
Store equipment and materials.
Product standing based on sales forecast.
Plans and coordinate with corporate architect and engineering on upcoming store design and layout; assures that store layout is designed to improve store efficiency and market accessibility.
Responsible for opening of new stores.
Classifies sales volume of Bakeshop and Foodshop according to size (low, medium & high) to determine personnel line up and initial product forecasts.
Submits above requirements to concerned departments on time, synchronized with the store opening.
Analyzed sales performance and budget of newly opened stores vs.
Forecast and recommends necessary adjustment immediately.
Coordinates submission of revised standing orders to plant for optimum results.
Coordinates with other departments the problems/concerns of stores in the area.
Coordinates with store managers, general manager and plant manager for pro movement during:.
Stores Opening.
Peak seasons such as: Christmas, Mother’s Day, Easter and etc.
Prepares and check standing orders of seasonal and newly introduced products for all stores especially newly opened stores.
Review and analyze storewide performances in terms of sales, profitability and its adherence to food quality standards as reflected by monthly quality rating results.
Together with concerned store/cluster managers; strategize for system beneficial for stores to improve their sales and profitability and improve quality of food and service, thus its over-all efficiency.
Recommends to general manager the closure, renovation, relocation of any branch that has problems in achieving viability of continued operations after all possible courses of actions have been exhausted.
Analyze and computes for storewide forecast of all general merchandize items needed by store operations and coordinates the needed volume to Goldilocks Manila (Mother Company).
Review storewide performance vs.
Budget or target as submitted by the store managers.
Analyzes the accuracy or discrepancy between forecast and actual sales.
Approves recommendation by marketing personnel on store marketing activities to improve transaction counts and average.
Check which in general will improve Goldilocks market shares in the Visayas.
Plans for motivational programs for store employees to improve store sales.
Suggests to branch management team and staff strategies to improve customer relation/service.
Review all standing orders of stores and enforce adjustment if needed.
Monitors marketing related programs and other projects.
Gives feedback if program objectives, sales and profitability are met to the marketing department and operations director.
Approves action plans of store managers relative to existing market conditions of the area.
Monitor seasonal products movements and initiate programs to maximize sales.
Supervision.
Conducts regular store visits to stores.
Supervises Stores Managers, Training Officer, Sales and Marketing Officer, Engineering Supervisor, Admin and QA Staff by:.
Checking if operational plans are properly implemented.
Checking if store operations activities conforms and adheres to company objectives and policies.
Assist and provide guidance to Store Managers and Store Operations Support Teams in promoting harmonious working relationships with their subordinates.
Conducts regular performance appraisals of subordinates and provides coaching, guidance and counseling.
Resolves interpersonal conflicts effectively.
Approves:.
Leaves of Store Managers, training Officer, Sales and Marketing Officer, Engineering Supervisor, admin and QA Staff.
Promotion of deserving employees for career growth and development.
Transfer of work assignment.
Schedules monthly managers’ meeting and prepares agenda.
Supervises the service engineering teams in their maintenance of the stores in the area.
Recommends additional equipment and/or facilities for store efficiency.
Analyzes store deviations from standard based on SQAD ratings.
Discuss with Store Managers and Operations Support teams corrective measures to prevent deviations from standards and approves action plan.
Monitor staffing within area of jurisdiction.
Acts as commander-in-chief during chain-wide crisis.
Communicates with Plant Manager and/or Department Managers major areas of concern affecting store operations.
Consolidates, analyzes and prepares the following reports to be submitted to General Manager.
Weekly - store operations ; sales per man-hour.
Monthly – sales forecast.
Quarterly – sales and profitability business review including plans and strategies.
Annual business review for presentation to company’s board of directors.
Annual budget forecast and strategies to achieve it.
Training and Human Relations.
Serves as resource speaker during training/seminars.
Observes the job skills learned/acquired by trainees feedbacks to the Store Manager.
Attends training and development programs for Area Manager to continuously upgrade knowledge.
Coordinates with HR Manager and Training Officer on the developmental needs of high potential employees.
Administrative.
Plan, coordinates and approves leave of Store Managers, SIS staff and marketing staff so as not to hamper operations.
Cluster / Store Manager
All Fresh Food Products Inc-Goldilocks , Cebu
Cebu City, Cebu
09.2000 - 12.2001
Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Analyzed and interpreted store trends to facilitate planning.
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Reconciled daily sales transactions to balance and log day-to-day revenue .
Maintained proper product levels and inventory controls
Managed assigned stores fast-paced environment through proactive communication and positive feedback to both subordinates and mentor.
Increased store profits through effective trouble shooting profit loss areas.
Managed inventory control, cash control and store opening and closing procedures.
Operations Manager
Burger Machine Inc
Cebu City, Cebu
01.1999 - 08.2000
Reports Directly to the General Manager.
Responsible for Store Operations Dept.
Performance which includes achieving target sales and profitability of each and every store.
In charged of store safety and security.
Store Manager
Jollibee Mactan
Mactan
Lapu-Lapu City, Cebu
02.1998 - 12.1998
Reports directly to the area manager and managing director.
Directly involves with the plan and challenges for the store including but not limited to giving some suggestions and recommendation on how to improve the company’s sales and in the aspect of Food, Service and Cleanliness in order to be competitive with other establishments.
Responsible for shift managers performance appraisal and job evaluations so that they are properly guided in their respective assignments.
Safety in charge of the whole workforce of the store.
Heads crisis management of the store.
Coordinates marketing plans and activities with the marketing officer to generate store sales.
Check and monitors all administrative works of shift managers.
Responsible for attaining target sales, budget and store profitability.
Assistant Store Manager
Jollibee Colon
10.1996 - 02.1998
Reports directly to the store manager.
Cost planning and control.
Responsible for employment, training, setting up a manning guide used to follow the principle of Right number of Personnel to the right size of property.
Ordering and inventory in charge for all packaging materials and store supplies.
In-charged of day to day operations of kitchen production.
Functions as Store Manager in the absence of the latter.
Responsible for initiating programs and systems to efficiently monitor and minimize losses or product variance.
Shift Manager
Jollibee Colon
09.1993 - 10.1996
Reports directly to the Assistant and Store Manager.
Suggest plans and projects to the store manager to improve services of both counter and dinning station and implement such program.
Conducts crew initial interview and training.
Supervises dinning and counter crew.
Ensures and monitors that all management plans and store programs are properly executed.
Consultant
Slimmer’s World International
02.1992 - 09.1993
Evaluates/assess clients as to their ideal body weight according to their body structure and height.
Interviews clients as to their lifestyle activities (whether active or sedentary) and medical history.
Based on gathered data, computes for the needed calorie intake, this in return determine the number per gram of carbohydrates, protein and fats that should be taken daily by the clients.
Make lay-out daily for his/her daily diet and make sample menus based on the computation of nutrients mentioned above.
Computes or lay-out a special diet for clients with special needs like those who are diabetic, those with renal failure and needs low sodium and low potassium diet and etc.
Monitor result thru regular body weighing of the clients, body measurements and regular check-ups with other company doctor.
Does nutrition/dietary counseling for client awareness especially those who are diabetics and those who have special diet needs.
Municipal Nutritionist, Care Nutrition Project
Dauis, Bohol
05.1990 - 02.1992
Identifies malnourished children or those with specific nutrient syndrome from 0-6 years old with the assistance of assigned Rural Health Doctor and Midwives.
Assist in evaluation process, done through physical and clinical manifestation/s assessments after which results are analyzed and proper interventions are planned by aforementioned health team.
Conducts weekly lecture in the aspect of health and nutrition thru organized mothers’ class, conducts also cooking demonstration of low cost yet nutritious meals specially meals that are appealing to children.
Make sure that all needed supplements of vitamins or nutrients and medicines are properly allocated to the target group or the organized mothers of identified children.
Does nutrition counseling and monitoring through regular house to house visits of members of the target group.
Area Based Nutritionist
Mead Johnsons Philippines.
Cebu City
06.1989 - 05.1990
Coordinate with school principal or school head for a scheduled lecture and free milk sampling for children from kinder to grade 6 in their school.
Conducts nutrition lecture to children with puppet sand other visuals.
Lecture consist of the importance and functions of each essential nutrient to all growing children and how much of these nutrients are present in SUSTAGEN milk.
Set up and conducts free Sustagen milk sampling and gives out free novelties to all children who attended the lecture.
Initiates monthly activities for all the members of mentioned club.
Does marketing tie up with other companies for club.
Administrative task of doing pertinent inventories and reports.
Handles 5 assistants, monitoring the accomplishment of their individual assigned tasks.
Educational Attainment:.
Graduate of BS in Nutrition and Dietetics.
Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Education
Bachelor of Science - Nutrition And Dietetics
University of San Carlos
Cebu City
06.1984 - 03.1988
Timeline
Business Unit Head
Oasis Foods Corporation ( Goldilocks Cebu)
01.2020 - Current
General Manager
All Fresh Food Products Incorporated - Goldilocks Visayas