Lois Jane Dela Cruz
Summary
Motivated individual offering over 20 years experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service. Experienced retail team member adept at picking the best quality items to meet shopper needs. Knowledgeable about substitution policies and payment procedures. Good organizational and time management abilities.
Overview
17
17
years of professional experience
Work History
Shopper Activation Manager- GMASL
Colgate- Palmolive Philippines
12.2021 - Current
- Overall Equity Management including Store fixtures
- In- charge in updating IMC and any new marketing campaign being implemented
- Develop optimum campaigns and promo for designated Local markets.
- Lead Local activations including sampling, and programs to help drive and generate offtake
- Developed out-of-the box customer-specific sales programs and implemented programs specifically for the outlet, and consequently breakthrough business results
- In-charge for Trade activations like conventions and other activities related to visibility and customer Engagement
- Responsible for any Merchandiser related concern deployment and manpower
- Responsible for Capability Trainings for Merchandisers and DSP of the distributors.
Senior Customer Development Manager
Colgate- Palmolive Philippines
07.2015 - 12.2021
- Overall account handling and management
- (National area) Key customers include: SM, Responsible for uplifting sales on a national level
- Developed out-of-the box customer-specific sales programs and implemented programs specifically for the outlet, and consequently breakthrough business results
- Conducts business reviews, JBP across key customers
- Weekly trade coverage and retail calls of all accounts
- Responsible for handling Accounts Receivables and other accounts Reconciliation.
Customer Development Manager
Colgate- Palmolive Philippines
08.2013 - 06.2015
- Overall account handling and management
- (National area) Key customers include: Convenient Stores
- (7-11, Ministop, Family Mart) Responsible for uplifting sales on a national level +25% Growth with NPI Listings
- Developed out-of-the box customer-specific sales programs and implemented programs specifically for the outlet, and consequently breakthrough business results
- Conducts business reviews across key customers
- Weekly trade coverage and retail calls of all accounts
- Responsible for handling Accounts Receivables and other accounts Reconciliation.
Business Development Manager
Century Pacific Group
05.2012 - 08.2013
- Overall account handling and management
- (National area) Key customers include: Mercury Drug Corporation
- Responsible for uplifting sales on a national level from negative 7 to +3% in 3 months
- Developed out-of-the box customer-specific sales programs and implemented programs specifically for the outlet, and consequently breakthrough business results
- Conducts business reviews across key customers
- Weekly trade coverage and retail calls of all accounts
- Responsible for handling Accounts Receivables and other accounts Reconciliation
- Manages team of 45 Sales Assistants deployed across key customers.
Key Accounts Specialist
Century Pacific Group
06.2010 - 05.2012
- Overall account handling and management of major Chain supermarket accounts in Metro Manila area
- Key customers include: Cherry Chain and South Supermarket chain
- Responsible for delivering a + 10% growth vs
- Year ago
- Developed out-of-the box customer-specific sales programs and implemented programs specifically for the outlet, and consequently breakthrough business results
- Conducts business reviews across key customers
- Weekly trade coverage and retail calls of all accounts
- Responsible for handling Accounts Receivables and other accounts Reconciliation
- Manages team of 30 merchandisers deployed across key customers.
Major Accounts Manager
Right Goods Philippines Incorporated (Distributor of Procter and Gamble products)
08.2007 - 06.2010
- Overall account handling and management of major supermarket accounts in the Eastern Metro Manila area
- Key customers include: Ng Chain, Cherry Chain, Sta
- Lucia Supermarket, Pioneer Supermarket to name a few
- Responsible for delivering a PhP350 Million annual Procter & Gamble business the past fiscal year, + 10% growth vs
- Year ago
- Developed out-of-the box customer-specific sales programs and implemented Procter & Gamble consumer trade activities leading to distinct competitive advantage for Procter & Gamble over other suppliers, and consequently breakthrough business results
- Conducts seme-stral business reviews across key customers
- Weekly trade coverage and retail calls of all accounts
- Manages team of 28 merchandisers deployed across key customers.
Education
Bachelor of Science in Business Administration Major in Banking and Finance -
Central Colleges of the Philippines
10.2003
Skills
- Strong Work Ethic
- Commercial Business Planning
- Gross to Net Management
- Strong Team Leadership and Motivation
- Key Account and Distribution
- Collaboration and Cross- functional Coordination
- Customer Negotiations
- Planning and Organization
- Relationship Building
- Decision-Making
Accomplishments
- Maharlika Winner for Best in Customer Development Manager 2017 Gold Award
- Maharlika Nominee for Best in Customer Development Manager 2018 Gold Award
- Maharlika Nominee for Enablers for Shopper Activation Manager 2023 Gold Award
- Best in Class Major Accounts Manager 2009
Personal Information
- Date of Birth: 06/24/1983
- Marital Status: Single
Training
- Managing Change Around the Workplace (Smart Strategies).
- Negotiation Skills.
- Major Account Manager Training Course(MAMTC)
- Major Account Manager Basic In –Section Training(BIST)
- Category Management- Adjacencies
- Profit Powerhouse
- Daily Management System
- Key Business Drivers
- Excellence in Sales
- Superior Customer Handling
- Work Attitude & Values
- Strategies Techniques in Selling
- Sales Workshop
Timeline
Shopper Activation Manager- GMASL
Colgate- Palmolive Philippines
12.2021 - Current
Senior Customer Development Manager
Colgate- Palmolive Philippines
07.2015 - 12.2021
Customer Development Manager
Colgate- Palmolive Philippines
08.2013 - 06.2015
Business Development Manager
Century Pacific Group
05.2012 - 08.2013
Key Accounts Specialist
Century Pacific Group
06.2010 - 05.2012
Major Accounts Manager
Right Goods Philippines Incorporated (Distributor of Procter and Gamble products)
08.2007 - 06.2010
Bachelor of Science in Business Administration Major in Banking and Finance -
Central Colleges of the Philippines
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