Liwanag De Vera
Dasmarinas, Province Of Cavite
Summary
Driven by a results-focused approach, I leveraged competitive analysis and customer service skills at Zest-O Corporation to significantly enhance brand visibility and market position. My leadership in trade marketing and field supervision, backed by a knack for innovative promotional strategies and team productivity improvements, consistently exceeded targets and drove sales growth.
Overview
7
7
years of professional experience
Work History
Trade Marketing Officer
Zest-O Corporation
09.2021 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional executions.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Coached Agency Coordinator team on effective communication tactics with staff and customers regarding merchandising.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
Field Supervisor
RB Merchandising and Promotional Services
10.2020 - 07.2021
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Assisted in recruitment efforts by coordinating interviews and managing onboarding activities for new hires.
- Trained new team members on company policies, procedures, and merchandising best practices.
- Collaborated with store managers to optimize product placement and enhance customer experience.
- Talked with vendors and suppliers about product orders and issues.
- Reduced out-of-stock occurrences by maintaining accurate inventory records and timely reordering of products.
- Maintained up-to-date knowledge on industry trends and competitor activity, allowing for informed decision-making and proactive business strategies.
- Increased sales by effectively coordinating merchandise displays and promotional materials.
Area Management Associate
Demopower Philippines
02.2018 - 01.2020
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Organized and detail-oriented with a strong work ethic.
- In Charged over all in sampling activity manpower and Execution.
Education
Bachelor of Science - Business Administration Major in Banking And Finan
University of The East
Caloocan City, Metro Manila, Philippines12.2001
Skills
Customer Service-Oriented
Sales Support
Recruitment and Hiring
Competitive Analysis
Sales Promotions
Timeline
Trade Marketing Officer
Zest-O Corporation
09.2021 - Current
Field Supervisor
RB Merchandising and Promotional Services
10.2020 - 07.2021
Area Management Associate
Demopower Philippines
02.2018 - 01.2020
Bachelor of Science - Business Administration Major in Banking And Finan
University of The East
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