Lisa Cataluña-Gepanayao

(Gadgets & Appliance Business of spouse, Cyril Gepanayao)

• Outlined detailed plans for action improvement and its implementation.
• Presented findings and recommendations to stakeholders through clear, impactful reports and presentations.
• Facilitated the formulation of Company Vision, Mission, and Values together with the Management Team.
• Established operational processes resulting in increased efficiency.
• Established and implemented company audit procedures.
• Integrated Employee Roles and Responsibilities to clarify accountability.
• Set up Sales, Collection and OPEX Dashboards for ease in reporting, monitoring and analysis
• Designed and implemented an employee performance evaluation system to track progress.
• Institutionalized cadences for operational reviews, where Store Heads get assistance in analyzing and identifying the root causes of their sales or collection problems.
• Developed training decks and facilitated training sessions to upskill employees.
• Conducted Team Building activities to boost employee engagement.

• Directed overall operations of the district encompassing Field Sales, Globe Stores, Business Development and Trade Marketing.
• Monitored and ensured the attainment of revenue and volume targets for all products (Mobile Prepaid and Postpaid, Broadband Prepaid and Postpaid, GCash Load, SME Postpaid Lines)
• Conducted operational audits through regular weekly visits to various sales channels and distributor hubs
• Oversaw the distribution of Globe prepaid products in all outlets (traditional and non-traditional) to address distribution gaps
• Collaborated with and provided guidance to the Area Sales Heads and Trade Marketing Managers in the development and execution of marketing initiatives, increasing brand visibility and market penetration.
• Monitored and reported on key performance indicators, providing actionable insights for continuous improvement.
• Drove business growth year on year by addressing distribution gaps, proactive weekly visitation of mainstream channels, addressing outlet and customer painpoints
• Recommended and followed through on cellsite installations in weak signal locations to address customer painpoints and to grow the customer base.
• Facilitated various trainings, upskilling employees and promoting a culture of learning.
• Monitored employee performance and developed improvement plans.
• Coached leaders to enhance skills and drive organizational performance.

* Oversaw the operations of stores, ensuring attainment of Sales, Process and People KPIs.

* Collaborated with Premium Dealer Partners to ensure productivity and efficiency of Stores

* Conducted regular visits and operational audits of Globe stores in the area

* Monitored Customer Satisfaction Index and addressed customer concerns promptly.

* Coached and trained Store Heads to drive operational success.

* Implemented strategic initiatives that enhanced overall sales performance of Globe Stores across all KPIs.

* Exceeded Targets for major KPIs of Panay Island Stores in the Year 2022 with the following results: (below comparison Sept YTD performance vs Dec YearEnd performance)

Achieved a total revenue increase from 122% to 123%.

Attained a Mobile PostPaid acquisition rate of 123%.

Achieved Mobile Postpaid Renewal rates at 99% to 100%.

Boosted Broadband sales from 372% to 374% year-to-date.

Drove Mobile Prepaid growth to achieve a 115% attainment.

Increased 0917 Lifestyle sales from 125% to 136% year-to-date.

• Led the Learning & Development Team in designing customised training programs for the various divisions of the Channel Management Group.
• Executed a nationwide soft skills training refresh for customer service personnel at Globe Stores.
• Monitored effectiveness of training programs and adjusted strategies based on feedback.

• Delivered micromarket solutions for focused areas (Davao, Cagayan de Oro, and Zamboanga) through collaboration with the various groups and enablers across Globe Telecom.
• Facilitated cadence meetings with all stakeholders to ensure alignment on analysis, plans and project executions.
• Integrated all contributions of the various groups into one cohesive region output.
• Presented a summary of updates to the Heads and various teams during the cadence meetings.
• Mapped out and completed the following activities for additional micromarket focused areas for Mindanao:

* Kick Off Sessions for new teams, Broadband Business Partners and Territory Distributors

* All Virtual Instructor Led Trainings (VILT) and Enablement sessions for the new team members

Negros Region: Jun 2019 to Mar 2021

Central Visayas: Jan 2016 to Jun 2019

Eastern Visayas: July 2014 to Dec 2015

* Oversaw the operations of stores, both Globe-owned and franchised, ensuring attainment of Sales, Process, and People KPIs.

* Conducted business reviews with Premium Dealer Partners to ensure productivity and efficiency of stores

* Conducted regular visits and operational audits of Globe stores in the area.

* Monitored Customer Satisfaction Index and addressed customer concerns promptly.

* Coached and trained Store Heads to drive operational success.

* Implemented strategic initiatives that enhanced overall sales performance of Globe Stores across all KPIs.

* Conducted regular cadence meetings with Globe Store Heads to review operations

* Facilitated various trainings on behalf of HR Team