Lily Ruth Estores
Bacolod City
Summary
Experienced sales professional with a proven track record in the fast-moving consumer goods sector. Expertise in negotiation, customer service, and sales strategy development. Strong organizational skills and a commitment to customer satisfaction. Demonstrates initiative and a passion for achieving results.
Overview
24
24
years of professional experience
Work History
Assistant Manager Sales Recruitment
Manulife Philippines
11.2024 - 05.2026
- Lead the team of Financial Advisors and operation staff to achieve business goals Managing daily activities, recruitment,training, and performance Enforce compliance with company policies Oversee policy underwriting/renewals and drive sales performance Ensures client satisfaction, manages operational risks, and boosts productivity.
- Responsible for attracting, screening, and selecting qualified ndividuals to become Financial Advisors nvolves identitving potential candidate: conducting interviews, explaining the career opportunity and ensuring applicants meet company and regulatory standards Assists in driving sales performance and recruitment growth.
- Supports onboarding, training and coaching financial advisors. Track sales and recruitment KPls. Provides leadership support to ensure productivity and compliance.
Branch Manager
NABATI PHILIPPINES.INC
09.2023 - 11.2024
- Plan, guide, monitor & control operational activity in branch office which include Marketing, Sales & Distribution, Logistics & Finance to support all branch operational activities to run smooth, effective, efficient & in accordance with the company's procedure & regulation.
- Prepare, recommend & review promo work plans, provide input in volume forecasting process.
- Manage trade spending in assigned territory, develop, Implement & evaluate business plans in alignment with Regional & National objectives.
Territory Sales Manager
WELLMADE MANUFACTURING CORP.
07.2022 - 08.2023
- Account Manager for Distributor (K5 Negros Island) GT Operations.
- Implements business strategies by Planning, Leading, Organizing and Controlling (PLOC) the to achieve the goals and objectives set by the company.
- Provide Strategic Promotions to increase offtake. Monitor competition within assigned region and conduct consumer research to aid effective creation of sales & marketing strategies. Responsible in forecasting of distributor stocks Sell In & Out.
- Coach and Mentor Salesman (BCP) during fieldwork and collaborate with store owners/Supervisor during work with/trade check. Prepares weekly report needed for sales update & monthly performance of handled distributor. Actively prospect new business opportunities in the territory.
Channel Operations Sales Executive
NESTLE PHILIPPINES INC.
Cebu City
09.2021 - 02.2022
- Assigned Gaisano Chain Account: Point person for aligning of results per Service Level Agreement (OSA, execution, Market Hygiene) per NSM and other relevant KPI's approved by Merchandising and Retail Operations Head.
- Develops and implements solutions to gaps on availability, activity execution and bad goods in collaboration with Retail Operations Manager, Customer Managers, Supply Chain and Merchandising. Develops productive business relationships with Customer head office and region personnel.
- Provides efficient Merchandiser utilization.
- Achieve company objectives through effective planning, setting sales goals and analyzing performance data & work on company's budget.
Modern Trade Developer
COCA COLA BEVERAGES PHILIPPINES, INC
Bacolod City
01.2018 - 01.2021
- Key Account management.
- Responsible for achieving sales volume growth targets through effective forecast, implementation of effective & aggressive promotions, excellent customer service, AR management & quality execution. Do negotiations.
- Timely delivery of orders, Aggressive sell-in and sell-out activities, Consistency of visits, Collaboration with store owners & top management.
- Stock availability and product quality, Efficient retrieval and control of bad stocks, Credible source of trade and retail information, Conducts regular Business Review and negotiations.
- Provides Strategic promotion of Top Accounts (wholesale Accounts).
- OSA Management from 89 % to 96%.
Supermarket Developer
COCA COLA BEVERAGES PHILIPPINES, INC
Bacolod City
01.2013 - 01.2018
- Handles Regional & local accounts Modern Trade & On premise( Southern Negros Occidental & Oriental plus off shore).
- Responsible for achieving sales volume growth targets through effective forecast, implementation of effective & aggressive promotions, excellent customer service, AR management & quality execution.
- Timely delivery of orders, Aggressive sell-in and sell-out activities, Consistency of visits, Stock availability and product quality, Efficient retrieval and control of bad stocks, Credible source of trade and retail information, Conducts regular Business Review and negotiations.
National Key Accounts Executive
COCA COLA BEVERAGES PHILIPPINES, INC
Bacolod City
01.2010 - 01.2011
- Covered National Accounts On Premise & Supermarkets total Negros Occidental.
- Responsible for achieving sales volume growth targets through effective forecast, implementation of effective & aggressive promotions, excellent customer service, AR management & quality execution.
- Drives achievement of KPI goals of 100% SKU availability, market share of visible inventory, cooler execution & price compliance which result to outlet sell through.
- Builds rapport & partnership by regularly visiting account & collaborating with Category Manager & Operations head to ensure efficient customer service & effective implementation of programs.
Accounting Assistant
MEGAVIA CORP.
Bacolod City
01.2003 - 01.2010
- Responsible in check disbursements and reconcile bank balances. Monthly review with top accounts, profit n Loss, fall out accounts.
- Directly handles Accounts Receivables of outlets for total Negros Island. Prepares fund transfers & daily monitors bank transactions.
Front Office Associate
HOTEL ALHAMBRA
Bacolod City
01.2002 - 01.2003
- Check and balance expenses of the establishment.
- Designing an efficient system in catering customers.
- Validating system recording vs. actual payments & accommodate room query & reservations.
Education
Bachelor of Sciences - Commerce Major in Management Information Systems
UNIVERSITY OF ST. LA SALLE
Bacolod City01-1997
Skills
- Customer Service
- Teamwork
- Budget forecasting
- Account
- Reconciliation
- Account Management
- Leadership
- Analytical
- Business Development
References
- Mr. Melchor Rebutica, Commercial Director, Commercial, Market Strategy, Operations & Business Unit Management, 0917 158 3808
- Mr. Ferdinand Santillan, National Sales Manager - East-West Seed Philippines
- Ms, Suzy Fel Baranda, Zone Director at Manulife Philippines - Cebu City, 09992217311
Timeline
Assistant Manager Sales Recruitment
Manulife Philippines
11.2024 - 05.2026
Branch Manager
NABATI PHILIPPINES.INC
09.2023 - 11.2024
Territory Sales Manager
WELLMADE MANUFACTURING CORP.
07.2022 - 08.2023
Channel Operations Sales Executive
NESTLE PHILIPPINES INC.
09.2021 - 02.2022
Modern Trade Developer
COCA COLA BEVERAGES PHILIPPINES, INC
01.2018 - 01.2021
Supermarket Developer
COCA COLA BEVERAGES PHILIPPINES, INC
01.2013 - 01.2018
National Key Accounts Executive
COCA COLA BEVERAGES PHILIPPINES, INC
01.2010 - 01.2011
Accounting Assistant
MEGAVIA CORP.
01.2003 - 01.2010
Front Office Associate
HOTEL ALHAMBRA
01.2002 - 01.2003
Bachelor of Sciences - Commerce Major in Management Information Systems
UNIVERSITY OF ST. LA SALLE