Levenson V. Rodriguez
Strategic Marketing Specialist
Mandaluyong City,NCR
Summary
Enthusiastic Strategic Marketing Specialist eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of brand development and public relations and training in PR marketing. Motivated to learn, grow and excel in customer service industry.
Overview
4
4
years of post-secondary education
48
48
years of professional experience
Work History
Director of Marketing & Communications
Institute of Creative Entrepreneurship
06.2016 - 05.2020
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Directed department with budget handling for yearly projects.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Educator
Institute of Creative Entrepreneurship
06.2016 - 03.2021
- Fashion Arts & Design, | Research & Development – Fashion Marketing – Retail & Merchandising – Collection Development – Fashion Styling.
- Chose materials and developed lesson plans to enhance skills for individual students.
- Monitored and assessed understanding of difficult concepts and adjusted lesson accordingly.
Partner | Strategic Creative Director
House Manila VIP Club | Jardin
03.2014 - 01.2017
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Served customers in a friendly, efficient manner following outlined steps of service.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Resolved problems, improved operations and provided exceptional service.
- Developed team communications and information for meetings.
Clothier
Levenson Rodriguez Bespoke
01.2015 - Current
Head Fashion Stylist
SM Ladies Fashion Management Corporation
01.2010 - 10.2012
- Aligning Merchandise, Advertisement and Display in all 36 branches.
Fashion Editor-at-Large
Cuirio | Slice Magazine | Slice Magazine
03.2012 - Current
- Developed story or idea content by considering reader or audience appeal.
- Conducted market research to stay up-to-date with current fashion trends.
- Designed story boards and concepts to provide visual roadmap for fashion photo shoots.
- Managed expenditures to keep budget in check.
- Collaborated with photographers to edit photos, refine photos and review pagination of selected photos.
Educator
Fashion Institute of the Philippines
01.2012 - 03.2017
- Fashion Marketing
- Business Development
- Visual Merchandising
- Fashion Styling
- Graduation collection head
Educator
School of Fashion and the Arts (SoFA)
10.2011 - 02.2017
- SoFA Faculty.
- Fashion Styling
- Trend Analysis
- Fashion Trends
- Grad show committee
ELITE Manila
06.2011 - 01.2013
- Educator.
- Power Dressing.
- Personality Development.
- Fashion Styling.
- Business Etiquette.
Fashion Editor
Monday Magazine
01.2010 - 01.2012
- Gives fashion consultation to fashion editorial of the magazine.
Facilitator
John Robert Powers
10.2008 - 01.2012
- Power Dressing.
- Wardrobe Management.
- Image Makeover.
- Visual Poise.
- Runway.
- Grooming for Men.
- Social Graces.
- Hosting Classes.
LaSalle College International
04.2008
- Educator Theoretical studies in Fashion - Fashion Styling - Trend Analysis - Visual Presentation - Fashion Presentation Planning - Fashion Marketing - Fashion and Society - Fashion Phenomena - Exclusive Label Development - Exclusive Program Management.
Education
B.S - Business Administration
East Asia Institute For computer Tech
01.1996 - 01.1999
B.S - Computer Science, Business Marketing
Diploma - Computer Application, Computer Science
Informatics Computer Technology
01.1999 - 01.2000
Skills
Key decision making
Market understanding
Operations management
Marketing and advertising
Branding
Media relations
Strategic planning
Analytics and SEO
Digital marketing
Communications expertise
Campaign development
Product promotions
Campaign management
Market planning and execution
Sales expertise
Affiliations
Fashion Designers Alliance (FaDAL)
- FaDAL Manila
- FaDAL Baguio
- FaDAL Mindanao
Timeline
Director of Marketing & Communications
Institute of Creative Entrepreneurship
06.2016 - 05.2020
Educator
Institute of Creative Entrepreneurship
06.2016 - 03.2021
Clothier
Levenson Rodriguez Bespoke
01.2015 - Current
Partner | Strategic Creative Director
House Manila VIP Club | Jardin
03.2014 - 01.2017
Fashion Editor-at-Large
Cuirio | Slice Magazine | Slice Magazine
03.2012 - Current
Educator
Fashion Institute of the Philippines
01.2012 - 03.2017
Educator
School of Fashion and the Arts (SoFA)
10.2011 - 02.2017
ELITE Manila
06.2011 - 01.2013
Head Fashion Stylist
SM Ladies Fashion Management Corporation
01.2010 - 10.2012
Fashion Editor
Monday Magazine
01.2010 - 01.2012
Facilitator
John Robert Powers
10.2008 - 01.2012
LaSalle College International
04.2008
Diploma - Computer Application, Computer Science
Informatics Computer Technology
01.1999 - 01.2000
B.S - Business Administration
East Asia Institute For computer Tech
01.1996 - 01.1999