Lester De Guzman
Tuguegarao City, Province Of Cagayan
Summary
Relevant field sales experience and flexibility. Trained by one of the most process driven company (Monde Nissin) and by a competent distributor (Grupo Marilen Inc). Highly experienced in trade relations, negotiations, promotions, visibility/availability objectives and BO management.
Overview
10
10
years of professional experience
Work History
Merchandise Coordinator
Grupo Marilen Incorporated
08.2025 - Current
- Coordinated merchandise displays to enhance product visibility and customer engagement.
- Assisted in inventory management, ensuring timely restocking of shelves.
- Hired new merchandising employees and provided effective training.
- Trained new team members on company policies, procedures, and merchandising best practices.
- Monitoring and execution of distributor objectives.
- Developed visibility and availability of stocks inside stores.
- Deployed and trained 12 merchandisers.
Distibutor Sales Personnel
Grupo Marilen Incorporated
02.2019 - 07.2025
- The primary function is to achieve the sales target set by Monde Nissin Corp.
- Keeping enough stock weights inside covered stores.
- Having a good trade relationship with store owners by providing quality overall service.
- Keeping accurate reports and data to measure key result areas.
- Responsible for opening new and potential accounts in all covered areas.
- To introduce new and upcoming products to customers.
- Able to increase sales by 12% yearly
Accounts Receivable Custodian
Grupo Marilen Incorporated
05.2016 - 01.2019
- Kept track of accounts receivables of stores to distributors.
- Responsible for scheduling collections.
- Notifying sales personnel about past dues and collection shortages.
- Responsible for reporting AR transactions and other concerns to the management.
- Keeping records of all delivery receipts and performing random audits to reconcile actual deliveries versus payments.
- Decreased number of recievables and increased collections by proper scheduling and designation
Education
Bachelor of Science - Business Administration
04-2010
- Degree Awarded with [Honors]
Skills
- Negotiations
- Sales analysis
- Product merchandising
- Critical thinking
- Organizational skills
- Flexibility
- Data-driven decision making
- Inventory management
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
Accomplishments
- Passed audits set by distributor principal.
- Achieved Sales targets set
- Managed and maximized man-power
- Developed visibility objectives in stores
- Pushed new products to the market
Timeline
Merchandise Coordinator - Grupo Marilen Incorporated
08.2025 - Current
Distibutor Sales Personnel - Grupo Marilen Incorporated
02.2019 - 07.2025
Accounts Receivable Custodian - Grupo Marilen Incorporated
05.2016 - 01.2019
Cagayan State University - Aparri - Bachelor of Science, Business Administration