Summary
Overview
Work History
Education
Skills
Timeline
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LEO D. CAJULAO

LEO D. CAJULAO

Sales and Marketing
Davao City

Summary

Experienced Sales & Marketing Manager with a solid foundation in business management and strategic planning. Proven track record in driving growth, optimizing operations, and guiding cross-functional teams towards achieving organizational objectives. Skilled at recognizing market opportunities, promoting collaboration, and adapting to dynamic business environments. Recognized for integrity, dependability, and a results-oriented mindset.

Overview

19
19
years of professional experience

Work History

Regional Business Head

MAYA Philippines, Inc.
07.2022 - Current
  • Leads the regional team in building the entire business ecosystem in Mindanao.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Drove the growth of the loans business by 164% in 2024 vs end of 2023.
  • Grew the loans business in the region by 1,150% in 2023 vs 2022.
  • Able to grow the mobile wallet activation, posting 103% achievement on his third month.

Regional Sales Manager

JT International (Philippines), Inc.
11.2018 - 05.2022
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Spearheaded the team in achieving a growth rate of 57% against the backdrop of the pandemic and industry decline.
  • Re-aligned the business operations with bias on policies and processes to improve distribution of products to 97%
  • brought the Accounts receivables to standard levels (95% current).

General Manager

Bluesky Group of Companies
03.2017 - 10.2018
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Created the blueprint that became the basis for the company’s transformation initiative - from a family company to a corporation.
  • Designed the company’s Financial policy and HR policy.
  • Created the company’s P&L statement.


Junior Brand Manager / Trade Marketing Manager

SMART Communications, Inc.
07.2012 - 02.2017
  • As Senior Area Business Lead for Paymaya - Management of the domestic remittance business and delivery of digital financial solutions in North & West Mindanao.
  • As Regional Marketing Manager for Smart - Creation of Above the line programs for Mindanao.
  • As Field Trade Marketing Manager for SUN Cellular - creation and implementation of below the line programs.

Trade Marketing Manager / Regional Sales Manager

Pepsi Cola Products Philippines, Inc.
06.2006 - 06.2012
  • Created below the line marketing programs that helped grow the sales volume from a monthly average of 144,000 cases in 2006 to 440,000 cases in 2012.
  • As Regional Sales Manager - grew the Modern trade business to 257% in a 14-month period.

Education

Master - Management

University of the Philippines - Mindanao
Mintal, Davao City

Bachelor of Arts - Social Sciences

University of the Philippines - Baguio

Skills

  • Sales management
  • Operations management
  • Organizational skills
  • Decision-making
  • Strategic planning
  • Sales strategy
  • Profit and loss management
  • Process improvement
  • Financial management
  • Human resources management

Timeline

Regional Business Head

MAYA Philippines, Inc.
07.2022 - Current

Regional Sales Manager

JT International (Philippines), Inc.
11.2018 - 05.2022

General Manager

Bluesky Group of Companies
03.2017 - 10.2018

Junior Brand Manager / Trade Marketing Manager

SMART Communications, Inc.
07.2012 - 02.2017

Trade Marketing Manager / Regional Sales Manager

Pepsi Cola Products Philippines, Inc.
06.2006 - 06.2012

Bachelor of Arts - Social Sciences

University of the Philippines - Baguio

Master - Management

University of the Philippines - Mindanao
LEO D. CAJULAOSales and Marketing