LEO D. CAJULAO
Sales and Marketing
Davao City
Summary
Experienced Sales & Marketing Manager with a solid foundation in business management and strategic planning. Proven track record in driving growth, optimizing operations, and guiding cross-functional teams towards achieving organizational objectives. Skilled at recognizing market opportunities, promoting collaboration, and adapting to dynamic business environments. Recognized for integrity, dependability, and a results-oriented mindset.
Overview
19
19
years of professional experience
Work History
Regional Business Head
MAYA Philippines, Inc.
07.2022 - Current
- Leads the regional team in building the entire business ecosystem in Mindanao.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Drove the growth of the loans business by 164% in 2024 vs end of 2023.
- Grew the loans business in the region by 1,150% in 2023 vs 2022.
- Able to grow the mobile wallet activation, posting 103% achievement on his third month.
Regional Sales Manager
JT International (Philippines), Inc.
11.2018 - 05.2022
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Spearheaded the team in achieving a growth rate of 57% against the backdrop of the pandemic and industry decline.
- Re-aligned the business operations with bias on policies and processes to improve distribution of products to 97%
- brought the Accounts receivables to standard levels (95% current).
General Manager
Bluesky Group of Companies
03.2017 - 10.2018
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Created the blueprint that became the basis for the company’s transformation initiative - from a family company to a corporation.
- Designed the company’s Financial policy and HR policy.
- Created the company’s P&L statement.
Junior Brand Manager / Trade Marketing Manager
SMART Communications, Inc.
07.2012 - 02.2017
- As Senior Area Business Lead for Paymaya - Management of the domestic remittance business and delivery of digital financial solutions in North & West Mindanao.
- As Regional Marketing Manager for Smart - Creation of Above the line programs for Mindanao.
- As Field Trade Marketing Manager for SUN Cellular - creation and implementation of below the line programs.
Trade Marketing Manager / Regional Sales Manager
Pepsi Cola Products Philippines, Inc.
06.2006 - 06.2012
- Created below the line marketing programs that helped grow the sales volume from a monthly average of 144,000 cases in 2006 to 440,000 cases in 2012.
- As Regional Sales Manager - grew the Modern trade business to 257% in a 14-month period.
Education
Master - Management
University of the Philippines - Mindanao
Mintal, Davao CityBachelor of Arts - Social Sciences
University of the Philippines - Baguio
Skills
- Sales management
- Operations management
- Organizational skills
- Decision-making
- Strategic planning
- Sales strategy
- Profit and loss management
- Process improvement
- Financial management
- Human resources management
Timeline
Regional Business Head
MAYA Philippines, Inc.
07.2022 - Current
Regional Sales Manager
JT International (Philippines), Inc.
11.2018 - 05.2022
General Manager
Bluesky Group of Companies
03.2017 - 10.2018
Junior Brand Manager / Trade Marketing Manager
SMART Communications, Inc.
07.2012 - 02.2017
Trade Marketing Manager / Regional Sales Manager
Pepsi Cola Products Philippines, Inc.
06.2006 - 06.2012
Bachelor of Arts - Social Sciences
University of the Philippines - Baguio
Master - Management
University of the Philippines - Mindanao
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