Lenly JR Ornopia
SALES & OPERATIONS (PROGRAM MANAGEMENT)
General Trias
Summary
Dynamic professional dedicated to enhancing organizational effectiveness and efficiency while aligning with business strategies and objectives. Proven ability to optimize sales reach and target markets, driving growth and profitability. Committed to leveraging analytical skills and strategic insights to support decision-making processes that propel business success. A results-oriented approach ensures the delivery of impactful solutions that meet short-term goals and long-term vision.
Overview
21
21
years of professional experience
Work History
Inside Sales Manager / Lead VDS
Crayon Channel APAC (formerly Rhipe)
04.2025 - Current
- Key leader in Crayon’s APAC Channel Division, driving business development, inside sales, and strategic initiatives with Microsoft and other major vendors.
- Inside Sales Manager for the ANZ (Australia & New Zealand) region, leading sales strategy, partner engagement, and business development efforts.
- Spearheaded Microsoft Vendor Digital Sales (VDS) lead qualification and distribution across APAC, with a focus on ANZ pipeline acceleration.
- Executed co-sell initiatives and joint campaigns with Microsoft and vendors like Acronis, Veeam, Wasabi, DNS Filter, and Trend Micro.
- Managed multi-vendor campaigns and renewals, ensuring cadence, proof of execution, and reporting across the ANZ sales team.
- Led team enablement, CRM hygiene, and campaign guidance to ensure high standards in opportunity management and partner engagement.
- Played a pivotal role in the unification of Crayon and SoftwareOne, focusing on process simplification and best practice sharing.
Partner Account Manager, Inside Sales
Crayon Channel APAC (formerly Rhipe)
06.2024 - 03.2025
- Managed a portfolio of accounts across Western Australia, focusing on customer retention, upselling, and cross-selling IT solutions.
- Built and maintained strong relationships with clients, partners, and vendors, ensuring high levels of satisfaction and repeat business.
- Coordinated with Microsoft and other technology vendors to deliver tailored solutions that met customer needs.
- Conducted regular business reviews and account planning sessions to identify growth opportunities.
- Supported the execution of sales campaigns, product launches, and co-sell initiatives with vendors.
- Provided pre-sales consultation, product demonstrations, and technical guidance to clients.
- Consistently achieved or exceeded sales targets and contributed to the overall growth of the business.
- Gathered and analyzed market intelligence to inform account strategies and solution positioning.
Business Development Manager
Crayon Channel APAC (formerly Rhipe)
08.2022 - 06.2024
- Led the go-to-market strategy and business development for Smart Encrypt solutions across APAC, with a focus on driving adoption in key markets.
- Built and managed a robust pipeline of opportunities by identifying, qualifying, and engaging new partners and customers.
- Collaborated with Microsoft and other technology vendors to launch joint campaigns, co-sell initiatives, and security solution bundles.
- Conducted product presentations, demos, and enablement sessions for partners and end customers, increasing awareness and technical readiness.
- Coordinated with cross-functional teams (sales, technical, marketing) to deliver tailored solutions that address customer security and compliance needs.
- Provided ongoing support and training to partners, ensuring successful deployment and customer satisfaction.
- Gathered market intelligence and feedback to inform product development and future enhancements.
Program Manager (Sales & Operations)
Echez Solutions Sdn Bhd
05.2015 - 02.2022
- Lead the successful marketing and tele sales of Microsoft Device Partner Service Sales -South East Asia, South Korea, and India
- Lead the successful Microsoft Enterprise marketing and tele sales Campaign - Google Compete - Microsoft Account Based Marketing - Australia and India
- Lead the successful Small Medium Businesses & Corporate Accounts of Microsoft Software Asset Management Teleservices campaign - North America, Asia, Greater China
- Lead the successful Microsoft Education campaign - Philippines
- Lead the successful Tele Sales campaign - BANT Generation - CSP Distributors - Philippines
Data Profile & Operations Manager
Echez Solutions Sdn Bhd
11.2014 - 04.2015
- Support the Market Research Operations in entire ASIA region
- Enforce policies for effective data management
- Formulated management techniques for quality data collection to ensure adequacy, accuracy and legitimacy of data with compliance with Data Privacy Law
- Implement efficient and secure procedures for data management and analysis with attention to all technical aspects
Operations Lead
Echez Solutions Sdn Bhd
09.2013 - 10.2014
- Support the Program Manager in all administrative tasks required for successful execution of the campaign
- Support Licensing Consultants on special cases objections, escalations, etc. and tele-compliance internal processes
- Generate reports with team members absences or payroll changes
- Report daily work activities performed using the tool provided by the company for that purpose
Fashion Consultant Supervisor
ITH Services and Management Sdn Bhd for Melium Group Sdn Bhd
03.2009 - 08.2013
- Assists Boutique Manager interpret sales data to plan and implement actions to enhance any revenue-generating opportunity
- Implement company's procedures regarding advertising, promotions, marketing and merchandising
- Monitors customers’ trends and requests to update the company’s offer
- Ensures stock control through adherence to established protocols and develop additional loss-prevention protocols where needed
- Manages, trains and develop the boutique’ team to maximize results and meet the standard of quality and targets
Guest Service Associate
ITH Services and Management Sdn Bhd for One World Hotel, Petaling Jaya
07.2007 - 02.2009
- Part of Front Office Team
Accounting Executive & Personal Assistant to the President
Armstrong Group of Companies
04.2007 - 06.2007
- Part of Accounting/Executive Team
Store Manager
Melit's Meat Shop & Cold Cuts Trading
08.2006 - 04.2007
- Part of General Execution Team
Accounting Assistant
Citystate Tower Hotel
11.2004 - 07.2006
- Part of Accounting Team
Education
Bachelor of Science - Accountancy
San Pedro College of Business Administration
San Pedro, Province Of Laguna, Philippines 04.2001 -
Bachelor of Science - Commerce major in Accounting
University of Perpetual Help System
Binan, Province Of Laguna, Philippines 04.2001 -
Highschool Diploma -
Saint John Mark Academy
Binan, Province Of Laguna, Philippines04-2000
Skills
- Project Management
- Problem Solving
- Software Licensing
- Leadership
Timeline
Inside Sales Manager / Lead VDS
Crayon Channel APAC (formerly Rhipe)
04.2025 - Current
Partner Account Manager, Inside Sales
Crayon Channel APAC (formerly Rhipe)
06.2024 - 03.2025
Business Development Manager
Crayon Channel APAC (formerly Rhipe)
08.2022 - 06.2024
Program Manager (Sales & Operations)
Echez Solutions Sdn Bhd
05.2015 - 02.2022
Data Profile & Operations Manager
Echez Solutions Sdn Bhd
11.2014 - 04.2015
Operations Lead
Echez Solutions Sdn Bhd
09.2013 - 10.2014
Fashion Consultant Supervisor
ITH Services and Management Sdn Bhd for Melium Group Sdn Bhd
03.2009 - 08.2013
Guest Service Associate
ITH Services and Management Sdn Bhd for One World Hotel, Petaling Jaya
07.2007 - 02.2009
Accounting Executive & Personal Assistant to the President
Armstrong Group of Companies
04.2007 - 06.2007
Store Manager
Melit's Meat Shop & Cold Cuts Trading
08.2006 - 04.2007
Accounting Assistant
Citystate Tower Hotel
11.2004 - 07.2006
Bachelor of Science - Accountancy
San Pedro College of Business Administration
04.2001 -
Bachelor of Science - Commerce major in Accounting
University of Perpetual Help System
04.2001 -
Highschool Diploma -
Saint John Mark Academy
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