LENDICE MARIE CAL
Talisay City, Province Of Cebu,CEB
Summary
Dynamic leader with a proven track record at Jollibee Foods Corporations & Treasure Island Industrial Corporation, enhancing brand awareness and driving sales growth through strategic marketing and effective team development. Excelled in optimizing operations and mentoring staff at Misis Siomai Cebu, showcasing strong leadership and sales planning skills. Achieved significant business expansion by implementing innovative strategies and fostering customer and employee loyalty.
Overview
16
16
years of professional experience
Work History
General Manager
Misis Siomai Cebu
06.2018 - Current
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee evaluations, and contract details.
Brand Manager - Paints
Treasure Island Industrial Corporation
05.2016 - 06.2018
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Organized and delivered training sessions for new product content and technological advancements.
Trade Marketing Officer - Mindanao
Jollibee Foods Corporations
01.2012 - 04.2016
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Consulted with product development teams to enhance products based on customer interest data.
- Coached management team on effective communication tactics with staff and customers regarding organization changes.
- Provided feedback to all departments on brand consistency in outbound communications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Restaurant Shift Manager
Jollibee Foods Corporations
10.2008 - 01.2012
- Excelled in every store position and regularly backed up front-line staff.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Observed cash handling and security procedures during shifts to recognize and address issues with staff.
- Checked and monitored inventory levels to reorder items.
- Monitored employee food handling, safety and uniform requirements.
- Cross-trained crew members on different duties to increase coverage.
- Coached crew during food preparation, controlled production levels and tracked waste to manage costs.
- Addressed customer concerns, complaints and questions, resulting in outstanding customer service ratings.
Education
Bachelor of Science - Business Accountancy
University of Cebu
Cebu City, Province Of Cebu, Philippines03-2007
Skills
- Sales
- Advertising and marketing
- Branding
- Troubleshooting expertise
- Effective leader
- Sales planning and implementation
- Strategy
- Leadership
- Team training and development
Timeline
General Manager
Misis Siomai Cebu
06.2018 - Current
Brand Manager - Paints
Treasure Island Industrial Corporation
05.2016 - 06.2018
Trade Marketing Officer - Mindanao
Jollibee Foods Corporations
01.2012 - 04.2016
Restaurant Shift Manager
Jollibee Foods Corporations
10.2008 - 01.2012
Bachelor of Science - Business Accountancy
University of Cebu
Similar Profiles
Viacheslav VorontsovViacheslav Vorontsov
Research Assistant at NUST MISISResearch Assistant at NUST MISIS
Catherine Shane Dela CruzCatherine Shane Dela Cruz
Crew Member at Siomai HouseCrew Member at Siomai House
Fraulien Mae MercaderFraulien Mae Mercader
Lead Digital Project Manager at Asia Datawords 24/7, Cebu PhilippinesLead Digital Project Manager at Asia Datawords 24/7, Cebu Philippines