LENA MARIE JUICO
Makati City
Summary
Self-directed and resourceful worker with 10 years of experience in public service in the largest city in the Philippines, and 11 years of experience in media, communications, marketing, events, and public relations in two of the leading broadcasting networks in the country. Successful in organizing, managing and delivering cross-functional projects. Excellent influencer and relationship builder with a growth mindset and strong communication skills, easily adapting to a diverse range of stakeholders. Hardworking, passionate and dependable: successful at managing multiple priorities with a positive attitude. Accustomed to dynamic, fast-paced work settings.
Overview
22
22
years of professional experience
Work History
Chief of Staff
Office Of Councilor Joseph P. Juico
2022.07 - Current
- Supervised office/legislative staff as well as on ground/field personnel.
- Played a key role in the identification and conceptualization of the legislative agenda and flagship programs and policies of the office.
- In charge of establishing crucial partnerships and tie ups with private entities as well as government/public institutions.
- Managed and oversaw projects and programs implemented.
Councilor, District 1
Quezon City Local Government
2013.07 - 2022.06
- Drafted and passed important city legislations such as landmark Policies on: Anti Discrimination on LGBTQs on the Basis of SOGIE (Gender Fair Ordinance), Anti Catcalling / Penalizing Sexual Harassment in Public Spaces (Safe Spaces Ordinance), Policy on the Prevention and Management of Adolescent Pregnancies; The Comprehensive STI, HIV, and AIDS Prevention and Control Program; Establishment of the Solo Parents Affairs Office, among others.
- Developed a strong and effective relationship between the Executive and Legislative branches within the Quezon City Local Government Unit.
- Fostered climate of collaboration between the constituency/public and government through various public consultations.
- As President Pro-Tempore: Led and facilitated the QC Council during official regular sessions and executive meetings.
- Developed and strengthened political partnerships to further agendas.
Customer Marketing Specialist
ABS-CBN Broadcasting Corporation
2010.10 - 2013.05
- Designed customized marketing campaigns and strategies for various programs and offerings of ABS-CBN and its subsidiaries including cable, digital and print.
- Interpreted clients' needs and introduced services to fit specific requirements.
- Developed and managed relationships with key clients and partners to drive growth.
- Collaborated with internal departments to align marketing campaigns.
- Analyzed marketing data and trends to identify opportunities for improvement.
- Created and delivered presentations to internal and external stakeholders.
- Implemented marketing plans through brand activations, on ground events, etc.
Account Manager
Dyll Communications
2008.04 - 2009.12
- Formulated growth driven brand campaigns for clients in collaboration with the creative team.
- Presented said campaigns and spearheaded pitches for the company.
- Developed tailored solutions to concerns of clients efficiently to establish effective client-agency relationship.
Media and Special Events Specialist
GMA Network Inc.
2005.04 - 2008.02
- Brainstormed and implemented creative event concepts, themes, and other details.
- Coordinated schedules, timelines and phases of publicity plans and PR-related events of GMA-7's Entertainment Programs, GMA Artist Center (now known as Sparkle), GMA Films, and GMA Records.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Consulted with clients/Program Managers to determine objectives and requirements for events.
- Developed post-event reports to determine effectiveness of each event.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Developed innovative marketing and PR strategies to raise brand/program awareness.
- Wrote and edited press materials/articles, and delivered presentations to media representatives and network management.
- Managed internal, external and crisis communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Authored engaging and successful press releases and prepared complete press kits to control information and shape public opinion.
- Fostered positive relationships with key entertainment journalists in broadsheet, tabloid, and magazine publications.
- Collaborated with production team to coordinate promotions.
Writer
The Philippine Star - Young Star Section, PEOPLE Asia Magazine And Chalk Magazine
2002.01 - 2005.04
- Utilized exceptional writing to produce engaging articles.
- Completed thorough research of subjects and topics assigned.
- Conducted interviews with individuals by e-mail and in-person to generate articles.
- Connected with peers and subject matter experts to come up with relatable content.
Education
Bachelor of Arts - Organizational Communication
De La Salle University
Taft Avenue, Manila10.2004
Skills
- Public Speaking
- Cross-functional collaboration
- Policy development
- Relationship building
- Creative thinking
- Time management
- Adaptability
- Public speaking
- Decision making
- Results orientation
- Project management
- Company Representation
Timeline
Chief of Staff
Office Of Councilor Joseph P. Juico
2022.07 - Current
Councilor, District 1
Quezon City Local Government
2013.07 - 2022.06
Customer Marketing Specialist
ABS-CBN Broadcasting Corporation
2010.10 - 2013.05
Account Manager
Dyll Communications
2008.04 - 2009.12
Media and Special Events Specialist
GMA Network Inc.
2005.04 - 2008.02
Writer
The Philippine Star - Young Star Section, PEOPLE Asia Magazine And Chalk Magazine
2002.01 - 2005.04
Bachelor of Arts - Organizational Communication
De La Salle University
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