Leira Zolley R. Polancos
Sales And Trade Marketing
Mandaue City, Cebu
Summary
Organized and dedicated individual with proven track record of providing exceptional customer service in fast-paced environments. Offering keen attention to detail and strong decision making skills to manage multiple, concurrent tasks. Self-motivated work ethic to perform effectively in independent or team environments.
Overview
12
12
years of professional experience
17
17
years of post-secondary education
1
1
Language
Work History
Account Developer
Coca, Bottler’s Philippines
Cola
07.2010 - 02.2015
- Verified each account met company merchandising standards by determining individual needs before each replenishment order.
- Maintained appropriate inventory levels, internal assets and promotional signage for point of sale displays.
- Sold incremental displays, equipment placements and promotional programs.
- Maintained current knowledge of evolving changes in marketplace.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Developed, maintained and utilized diverse client base.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Contributed to team objectives in fast-paced environment.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Recorded accurate and efficient records in customer database.
- Met existing customers to review current services and expand sales opportunities.
- Achieved or exceeded company-defined sales quotas.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Presented professional image consistent with company's brand values.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Senior Recruitment Officer
Azpired Inc, BPO Inc
Cebu City, Cebu
03.2015 - 09.2015
- Establishes recruiting requirements by studying organization plans and objectives; meeting with managers to discuss needs
- Evaluates applicants by discussing job requirements and applicant qualifications with managers; interviewing applicants on consistent set of qualifications
- Manages new employee relocation by determining new employee requirements; negotiating with movers; arranging temporary housing; providing community introductions
- Improves organization attractiveness by recommending new policies and practices; monitoring job offers and compensation practices; emphasizing benefits and perks
- Monitoring intern job contributions; coaching interns; advising managers on training and coaching.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Prepared variety of different written communications, reports and documents.
- Used coordination and planning skills to achieve results according to schedule.
Area Promotions Associate
RFM Corporation
Central & Eastern Visayas
11.2015 - 01.2017
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Used Microsoft Word and other software tools to create documents and other communications.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Identified issues, analyzed information and provided solutions to problems.
- Collaborates with the Group Trade Marketing, Corporate Marketing Managers and Sales Managers for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Evaluate, recommend, and control granting of concessions/promos to accounts
- Supports local teams in the execution of their training programs
- Proved successful working within tight deadlines and fast-paced atmosphere.
Key Accounts Associate
RFM Corporation
Visayas Region
01.2017 - 07.2018
- Used Microsoft Word and other software tools to create documents and other communications.
- Used coordination and planning skills to achieve results according to schedule.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Checking the stock inventory (both quantity and quality)
- Addressing issues and concerns including response to competitor’s activities
- Check sales trending, and generate regular action plans, as well as budget re-allocation (if necessary)
- Gather information on different trade activities from customer to promote company interest and plan appropriate courses of action to address the issue
- Conduct weekly monitoring of stock weight of each distributor in the assigned territory
- Conduct weekly monitoring of Inventory versus order or stock requirements of all the Key Accounts for the week
- Conduct quarterly review of Max Cap and do stock weight correction of each store to further improve availability
- Conduct monthly reconciliation of Hanging Balances with concerned departments (i.e ARMS, Logistics and CNC) for the proper clean-up or application of Credit Memos
- Monitor & reports all returns from trade.
Merchandising Associate
RFM Corporation
Visayas Region
07.2018 - Current
- Conduct customer satisfaction survey, evaluate results and determine areas for improvement
- Ensure that total staffing requirements in the area are met
- Regularly checked top-selling merchandise lists and worked with managers to promote merchandise of interest to optimize sales.
- Educated customers on promotional events and monitored inventory for events to improve overall experiences.
- Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.
- Updated pricing and signage to complete product displays and educate customers.
- Planned and coordinated product availability for advertising and promotion purposes.
- Quarterly do product refresher and cascading of marketing plans and activities to merchandisers and distributor personnel
- Oversee all merchandising operations in the area
- Ensure proper execution of merchandising standards and trade activations and monitor merchandiser performance in the assigned area
- Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores
- Complete and submit customer specific new item set-up templates and ensure process is completed.
- Worked closely with individual customers to identify unique needs and supply appropriate products.
- Trained and managed merchandising coordinators to uphold company standards in customer service and product information.
Education
High School Diploma -
Colegio De La Inmaculada Concepcion
Mandaue City, Cebu, Philippines 06.1993 - 03.2006
Bachelor of Science - Psychology
University of San Carlos
Talamban Campus, Cebu City, Philippines 06.2006 - 03.2010
Skills
Planning and Coordination
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Merchandising Associate
RFM Corporation
07.2018 - Current
Key Accounts Associate
RFM Corporation
01.2017 - 07.2018
Area Promotions Associate
RFM Corporation
11.2015 - 01.2017
Senior Recruitment Officer
Azpired Inc, BPO Inc
03.2015 - 09.2015
Account Developer
Coca, Bottler’s Philippines
07.2010 - 02.2015
Bachelor of Science - Psychology
University of San Carlos
06.2006 - 03.2010
High School Diploma -
Colegio De La Inmaculada Concepcion
06.1993 - 03.2006
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