Leila Roquim

Creative and results-driven Social Media and Marketing Specialist with proven experience in branding, digital marketing, content creation, and social media management. Skilled in strategic storytelling, brand strategy, and digital communication to enhance brand visibility, audience engagement, and business growth. Adept at applying data-driven insights, content planning, and design thinking to create cohesive marketing campaigns across multiple platforms. Collaborative and detail-oriented, with experience working with creative, marketing, and cross-functional teams to deliver impactful campaigns that strengthen brand identity and community connection.

• Social Media Growth & Engagement: Increased engagement by 35% for Haus of Interiors through creative content direction and trend-based campaign strategies.
• Campaign Execution & Influencer Marketing: Executed a successful store launch campaign for SKOOP by developing influencer collaborations, PR kits, and social media copy.
• Branding & Design Impact: Elevated brand presence for SKOOP, Windel’s Café, and Freelance Clients by developing cohesive visual identities,marketing materials, and digital assets that boosted engagement, recognition, and sales performance.
• Brand Communication & Corporate Strategy: Strengthened AIDEA Inc.’s brand communication through research-based presentations on Thought Leadership and internal branding initiatives.
• Multimedia & Video Editing Excellence: Edited and delivered 1,000+ video clips as a Freelance Video Editor, enhancing viewer engagement and accessibility through motion graphics and captions.