LEAH MAE T. ARIAS
Davao City,NSA
Summary
Experienced digital marketing professional skilled in strategic planning and campaign execution. Proven ability to enhance brand visibility and engagement using innovative digital marketing techniques. Recognized for collaborative teamwork and adaptability to market trends. Specializes in marketing strategy and data-driven decision-making for achieving results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
Logistics Bureau
01.2017 - Current
- Developed automated workflows that combine tools such as Calendly, Zapier, Infusionsoft, Zoho, and HubSpot, resulting in improved lead follow-ups and enhanced engagement
- Created and managed marketing campaigns, including landing pages, webinar workflows, and ManyChat automation for website and Facebook
- Developed and presented KPI reports to track campaign performance and business growth
- Led project management initiatives to ensure timely task completion and process optimization
Freelance Marketing Specialist
01.2017 - Current
- Assisted clients such as Connected Women, Empire Startups, and Keystone Global with CRM management, email marketing, and landing page creation
- Maintained websites, generated leads, and executed targeted email campaigns to increase customer engagement and retention
Project Manager/Virtual Assistant
CARVE Digital Marketing
05.2015 - 12.2016
- Managed CRM tools (Ontraport, Zoho, Mailchimp, hubspot, infusionsoft) and ensured seamless integration with marketing systems
- Coordinated with clients and internal teams to develop marketing flowcharts, set up landing pages, and execute follow-up email campaigns
- Created and documented marketing plans, improving client presentation and approval processes
- Spearheaded social media marketing campaigns, leveraging platforms for lead generation and content distribution
Education
Bachelor of Science - Psychology
UNIVERSITY OF MINDANAO
Secondary -
DAVAO CITY NATIONAL HIGH SCHOOL
Elementary -
KAPITAN TOMAS MONTEVERDE SR. CENTRAL ELEMENTARY SCHOOL
Skills
- Good communication skills
- Computer literate with proficiency in MS Office
- Team player
- Project Management
- Email Management
- CRM management
- Social Media Management
- Basic SEO
- CMS management
- Blog posting
- Email Automation
- CRM and CMS integration
- FB Ads - Basic
- Landing Page Creation
- Wordpress Management
- Ontraport - Advance
- Infusionsoft - Advance
- Leadpages - Advance
- Clickfunnels - Advance
- Mailchimp - Advance
- Activecampaign - Advance
- Salesforce- Basic
- Ongage - Advance
- Hubspot - Advance
- Iterable - Advance
- Google Analytics - Advance
- Hotjar - Advance
- Shopify - Advance
- Zapier - Advance
- Plusthis - Advance
- Lucid Flowchart (process flow) - Advance
- Wordpress - Advance
- Swipepages - Advance
- Wix - Advance
- Asana - Advance
- Slack - Advance
- Microsoft Products - Advance
- Social Media Platforms - Advance
- Gotowebinar - Advance
- Webinarjam - Advance
- Hootsuite - Basic
- Twilio - Basic
Zoho - Advance
Certification
- License Secondary Teacher Major in Social Studies
- Hubspot: Email Marketing Certification
- Hubspot: Content Marketing Certification
Background
University of Mindanao, Bachelor of Science in Psychology, Matina, Davao City, Davao del Sur, Davao City National High School, F. Torres St., Davao City, Davao del Sur, Kapitan Tomas Monteverde Sr. Central Elementary School, C. Bangoy St., Davao City, Davao del Sur
Timeline
Digital Marketing Lead
Logistics Bureau
01.2017 - Current
Freelance Marketing Specialist
01.2017 - Current
Project Manager/Virtual Assistant
CARVE Digital Marketing
05.2015 - 12.2016
Secondary -
DAVAO CITY NATIONAL HIGH SCHOOL
Bachelor of Science - Psychology
UNIVERSITY OF MINDANAO
Elementary -
KAPITAN TOMAS MONTEVERDE SR. CENTRAL ELEMENTARY SCHOOL
Similar Profiles
Dhion Ghafara HerputraDhion Ghafara Herputra
Operational Planner and Public Service at Indonesian Bureau of LogisticsOperational Planner and Public Service at Indonesian Bureau of Logistics
Sheetal Shivani ChandSheetal Shivani Chand
Health Care Assistant at Residential Care Bureau,& The Bureau, Te Whatu Ora - Capital Coast & Hutt Valley DHBHealth Care Assistant at Residential Care Bureau,& The Bureau, Te Whatu Ora - Capital Coast & Hutt Valley DHB
Melinda FinleyMelinda Finley
Administrative Assistant at Indiana Farm Bureau, Inc.®, the Parent Company of Indiana Farm Bureau InsuranceAdministrative Assistant at Indiana Farm Bureau, Inc.®, the Parent Company of Indiana Farm Bureau Insurance
MICHELLE S. SOLLANOMICHELLE S. SOLLANO
Banquet Events Supervisor at ROYAL MANDAYA HOTELBanquet Events Supervisor at ROYAL MANDAYA HOTEL
EDWARD BUISANEDWARD BUISAN
Pilot at Cebu Pacific AirPilot at Cebu Pacific Air