Photojournalism
Kuisha Alysson Marie Lagarde-Balverde
Former Finance Executive Officer, Social Media Manager, Graphic Artist, Photojournalist
Quezon City
Summary
Perceptive and logical psychology graduate with background in behavioral, social, cultural and biological psychology, arts, accounting, business, management, photojournalism, and emergency medical care. Passionate professional, student athlete and volunteer emergency medical responder who served as a finance executive in several nonprofit organizations. Demonstrated leadership, team management, problem-solving, financing, fundraising, marketing, decision-making, interpersonal communication, strategic planning, analytical skills, content creation, graphic design, digital marketing, and social media management. Adept at building, overseeing, and implementing strategic approaches focused on enhancing group dynamics at organizational settings, as well as in cause-based projects that benefit the vulnerable, environment, and community at large by means of understanding and addressing human and environmental factors.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Social Media Manager
Bakás
06.2022 - 08.2022
- Planned, produced and posted daily content for TikTok account.
- Interacted and monitored post comments to engage with users, strengthen customer relationships, and control public opinion.
- Analyzed work performances and prepared weekly reports on views, shares and likes of Tiktok posts.
- Developed and managed content calendars for timely and relevant posts.
- Conducted research to determine current benchmark trends and audience preferences.
- Utilized social media strategies to align with business goals, identify strategic weaknesses and make changes for improvements.
- Participated in brand's talk show via Facebook Live, modeled merchandise, and promoted corporate brand, images and identity to increase brand awareness
Social Media Manager
Exercise is Medicine
03.2019 - 07.2022
- Designed and implemented social media strategies to align with goals.
- Developed and managed content calendars to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns.
- Created posts, contents, captions for marketing and promotional materials aligned with current trends for attraction and brand accuracy.
- Developed and promoted corporate sponsors, images and identity to media and public.
- Built and strengthened partnerships to amplify coverage and maximize effectiveness of marketing strategies.
- Increased increase coverage and community engagement through development and implementation of successful public relations campaigns and informational scientific posts.
- Oversaw social media presence and aligned posts to include trending ideas.
- Researched latest trends and analyzed data to develop public relations strategies and tactics.
Vice President of Finance
UP Runggiyan
08.2020 - 08.2021
- Led financial planning and forecasting process to allocate resources in line with organizational demands through efficient budgeting and detailed document reviews.
- Crafted and managed solicitation and sponsorship schemes to secure project funding and optimize financial resources
- Worked effectively and efficiently among finance committee members despite remote setup due to COVID-19 lockdown restrictions
- Drove profit increases through income generating projects in raising funds for organizational events and programs in spite of pandemic restrictions
- Ran comprehensive cost/benefit analyses before suggesting fundraising projects and approving financial decisions.
- Prepared regular financial statements, specifically monthly reports on revenues and cash expenditures
- Provided treasury and cash management by creating a systematic online accounting methods as well as a regular posting of monthly financial statements for transparency.
- Accurately completed financial statement audits and thoroughly reviewed results.
- Managed budgets, assets, and general financial reporting procedures.
Deputy for External Affairs
UP Runggiyan
2019.08 - 2020.08
- Built and maintained positive relationships with public by utilizing strategic plans.
- Collaborated with organizations to maintain strong relationships in driving partnerships and effective dissemination of mass communications.
Chairperson for Finance
AKMA-ResBak
08.2017 - 08.2018
- Organized and detail-oriented with a strong work ethic.
- Worked well in a team setting, providing support and guidance to fellow members.
- Handled year-long income-generating projects, crafted solicitation & cash collection schemes within members, and prepared expenditure budgets to successfully organize events and programs.
- Prepared necessary financial statements all year round.
Vice-Chairperson for Finance
AKMA-ResBak
08.2016 - 08.2017
- Organized and detail-oriented with a strong work ethic.
- Worked well in a team setting, providing support and guidance to fellow members.
- Handled year-long income-generating projects, crafted solicitation & cash collection schemes within members, and prepared expenditure budgets to successfully organize events and programs.
- Prepared necessary financial statements all year round.
Assistant Treasurer
RTRMF-DVOREF Supreme Student Council
06.2017 - 04.2018
- Assisted in drafting treasury reports to support management decision-making needs.
- Assisted financial planning and forecasting process to allocate resources in line with organizational demands.
Education
Bachelor of Arts - Psychology
05.2018 - 05.2022
- Member of UP Runggiyan
- University of the Philippines Fighting Maroons Swimming Team, State Colleges and Universities Athletics Association (SCUAA) 2019 Delegate
- Elected to Vice President for Finance for UP Runggiyan in A.Y. 2020-2021.
- Elected to Deputy for External Affairs for UP Runggiyan in A.Y. 2019-2020.
- Member of UPVTC Psych Circle
- Elected to 3rd Year Publicity & Communications Officer for UPVTC Psych Circle in A.Y. 2020-2021.
- Member of Psychological Association of the Philippines Junior Affiliates (PAPJA)
- Military Science 1 Cadet, National Service Training Program-Reserve Officers Training Corps (NSTP-ROTC)
- Volunteer Emergency Medical Responder
- Mindbreakers 2019 Contestant
High School Diploma -
05.2016 - 05.2018
- Member of AKMA-ResBak
- Elected to Chairperson for Finance for AKMA-ResBak in A.Y. 2017-2018
- Elected to Vice-Chairperson for Finance for AKMA-ResBak in A.Y. 2016-2017
- Elected to Assistant Treasurer for RTRMF-DVOREF Supreme Student Council in A.Y. 2017-2018
- 1st Place in English Photojournalism, Division Schools Press Conference 2017
- Delagate, Division Schools Press Conference 2016 & 2017
Skills
Leadership
Problem-Solving
Team Management
Strategic Planning and Coordination
Analytical Thinking
Decision-Making
Accounting
Auditing
Fundraising
Public Relations
Interpersonal Communication
Photojournalism
Graphic Design
Content Creation
Social Media Management
Social Media Marketing
Photo/Video Editing
Adobe Photoshop
Accomplishments
- Increased followers, likes, comments and shares through effective graphic design, content creation, marketing, and social media management.
- Supervised two finance committees from two distinct nonprofit organizations.
- Raised over Php100,000 for a region-wide dance competition event (Dance Wars) with over 15 company sponsorships and 40+ solicitation collections from individuals.
- Used Microsoft Excel and Google Sheets to develop and achieve bookkeeping tasks, managing finances, and preparing financial reports.
- Collaborated with team of 12 and profited over Php40,000 by initiating and managing fundraising project "Runggiyan Merchandise" to fund organizational projects and programs despite COVID-19 lockdown restrictions.
- Established strong ties with organizations, businesses and companies by proposing collaborations and providing support to external affairs and projects.
Affiliations
Psychological Association of Philippines Junior Affiliates (PAPJA)
UP Runggiyan
- Vice President for Finance • Aug 2020 – Aug 2021
- Deputy for External Affairs • Aug 2019 – Aug 2020
AKMA-ResBak
- Chairperson for Finance • Aug 2017 – Aug 2018
- Vice–Chairperson for Finance • Aug 2016 – Aug 2017
UPVTC Psych Circle
- 3rd Year Representative for Publicity & Communications • Aug 2020 – Aug 2021
RTRMF-DVOREF
- Supreme Student Council Assistant Treasurer • June 2017 – April 2018
Conferences
17th United Nations Climate Change Conference of Youth & Children (COY 17)
Sharm El Sheikh, Egypt • November 2022
4th Eastern Visayas Psychology Conference
Speaker • May 2021
Psychological Association of the Philippines (PAPJA) Convention
Pasay City, Philippines • January 2019
Regional Schools Press Conference (RSPC) 2017
Baybay City, Philippines • November 2017
Division Schools Press Conference (DSPC) 2017
Tacloban City, Philippines • October 2017
Division Schools Press Conference (DSPC) 2016
Tacloban City, Philippines• September 2016
Regional Schools Press Conference (RSPC) 2015
Hilongos, Philippines • November 2015
Division Schools Press Conference (DSPC) 2015
Tacloban City, Philippines • September 2015
Interests
Environmental Protection and Preservation
Arts and Culture
Science and Technology
Community Engagement
Disaster Risk Reduction
Swimming
Martial Arts
Travel and Tourism
Timeline
Social Media Manager - Bakás
06.2022 - 08.2022
Vice President of Finance - UP Runggiyan
08.2020 - 08.2021
Deputy for External Affairs - UP Runggiyan
2019.08 - 2020.08
Social Media Manager - Exercise is Medicine
03.2019 - 07.2022
University of The Philippines - Bachelor of Arts, Psychology
05.2018 - 05.2022
Chairperson for Finance - AKMA-ResBak
08.2017 - 08.2018
Assistant Treasurer - RTRMF-DVOREF Supreme Student Council
06.2017 - 04.2018
Vice-Chairperson for Finance - AKMA-ResBak
08.2016 - 08.2017
Dr. V. Orestes Romualdez Educational Foundation - High School Diploma,
05.2016 - 05.2018