Kristine Rivera
Director Of Business Development
Binan
Summary
Results-driven business development leader seeking a Director of Business Development role in the hospitality industry, utilizing expertise in sales strategy, key account management, and market expansion to maximize revenue, optimize profitability, and enhance guest and corporate relationships
Overview
21
21
years of professional experience
Work History
Edsa Shangri-la Manila
04.2023 - Current
- Develop and implement business development strategies to maximize revenue and market share
- Identify new market segments, emerging trends, and growth opportunities.
- Lead strategic planning initiatives aligned with hotel and brand objectives.
- Analyze market performance, competitor positioning, and demand patterns
- Ensure achievement of budgeted revenue, profitability, and market share targets.
- Establish and maintain strong relationships with key corporate clients, travel trade partners, PCOs, DMCs, and government entities.
- Lead and oversee sales initiatives for corporate, group, leisure, and events segments.
- Drive room revenue, F&B revenue, and ancillary income through targeted sales efforts.
- Work closely with Revenue Management to optimize pricing strategies and demand forecasting.
- Monitor sales performance, KPIs, and budgets; prepare regular performance reports.
- Represent the hotel at trade shows, sales missions, and industry events here and outside Philippines.
Senior Sales Manager
Dusit Thani Manila
08.2017 - 04.2023
- Actively assist in daily sales activities within MICE segments, to include site inspections, sales presentations.
- Responsible for overall project management covering planning, developing, organizing and implementing events.
- Act as the main contact with other affiliates on cross-market events.
- Maintain good relationship with client in order to tailor-make different events for different market segments.
- Budget management of different event projects.
- Prepare Sales reports and monitor sales performance in MICE segments.
- Source and negotiate with service providers including production house, MICE agency, premiums.
- Maintains and expands customer database. Identify potential new customers and maintain good sales relationship with existing customers.
- Meeting your own and your team’s sales goals and targets set by the company.
Senior Sales Manager
MANILA HOTEL
10.2015 - 07.2017
- Handles corporate accounts
- Conducts sales calls to potential key corporate accounts and global accounts.
- Establishes and maintains cordial and close working relationship with other departments.
- Attends daily sales briefing
- Submits daily productivity, weekly summary and monthly production reports.
- Conduct ocular inspection for client
- Solicit, qualify and book all markets for hotel group business
- Ensure guest satisfaction of both new and existing customer
- Responds to guest request and inquiries with appropriate level of sensitivity while upholding business goals
- Performs variety of administrative task including the preparations of internal and external correspondence and documenting sales activities.
- Takes part in the Marketing Plan.
- Handles Account Executive in charge for corporate account and assist them to close events group for bidding.
Sales Manager
HOTEL JEN MANILA by Shangri-la Hotels and Resorts
01.2005 - 09.2015
- Handles corporate accounts
- Conducts sales calls to potential key corporate accounts and global accounts.
- Establishes and maintains cordial and close working relationship with other departments.
- Attends daily sales briefing, weekly book review and monthly sales meeting to be updated on the business status of the hotel.
- Submits daily productivity, weekly summary and monthly production reports.
- Conduct ocular inspection for client
- Solicit, qualify and book all markets for hotel group business
- Ensure guest satisfaction of both new and existing customer
- Responds to guest request and inquiries with appropriate level of sensitivity while upholding business goals
- Performs variety of administrative task including the preparations of internal and external correspondence and documenting sales activities.
- Takes part in the Marketing Plan.
- Assists in promoting other Shangri-la Hotels and resorts by producing sales leads for other Shangri-la properties.
Education
AB - Literature
University of Santo Tomas
03.1999
Timeline
Edsa Shangri-la Manila
04.2023 - Current
Senior Sales Manager
Dusit Thani Manila
08.2017 - 04.2023
Senior Sales Manager
MANILA HOTEL
10.2015 - 07.2017
Sales Manager
HOTEL JEN MANILA by Shangri-la Hotels and Resorts
01.2005 - 09.2015
AB - Literature
University of Santo Tomas