Kristel Honey Soriano
National Sales Manager
National Capital Region
Summary
Excels in leadership roles, using effective business plan which includes diverse incentive programs, realistic sales plan and implementation strategies and robust communication tactics to drive employee sales performance.
Overview
11
11
years of professional experience
Work History
NATIONAL SALES MANAGER
McKupler Inc
National Capital Region
03.2020 - Current
- Experienced in working in a multicultural workplace.
- Developed comprehensive annual sales plan based on research of competitive scenario and market conditions.
- Developed and implemented effective sales strategies and led nationwide sales team members to meet the expected sales.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established product forecast.
- Coached sales associates and regional sale managers in product specifications and selling techniques.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Regional Sales Manager
Kupler DCMC Philippines Corporation
Mindanao
02.2015 - 02.2020
- Davao City, Davao Region
- Grew business in Southern Mindanao by 43% vs 2019 PYTD
- Participated in the company's endeavor in joining the bid for Mobil
- Lubricant's National distributorship
- Conducted market study -Build B2C and B2B pipeline -Researched and studies the competition's market pricing and market activity
- Appointed as the Specific Point of Contact between the company and
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Created reports and presentations detailing business development activities
Distributor Sales Professional
Kupler DCMC Philippines Corporation
Northern Mindanao
02.2012 - 01.2015
- Managed a daily workload of appointments, cold and warm calls and service follow-ups
- Negotiated and prepared sales proposal for new and existing customers
- Won large construction and fleet accounts.
- Tracked and reported on lead development and sales activities.
- Serviced accounts on a regular basis to propose new products or services and maximize revenue.
- Maintained an extensive knowledge of competitors and its offerings.
- Work with engineering team to promote cost-savings initiatives.
Education
Bachelor of Science - Marketing Management
Xavier University Ateneo De Cagayan
Cagayan De Oro City, Philippines 04.2001 -
Skills
Team leadershipundefined
Trainings
- KL Mayasia, 2016, Strengthen Your Sales Pipeline
- KL, Malaysia, 2017, Benefit Selling Skills
- KL, Malaysia, 2017, Winning Account Strategy
- Singapore, 2018, Start Winning at Merchandising
- Queenstown, New Zealand, 2018, Situational Sales Negotiation
Timeline
NATIONAL SALES MANAGER
McKupler Inc
03.2020 - Current
Regional Sales Manager
Kupler DCMC Philippines Corporation
02.2015 - 02.2020
Distributor Sales Professional
Kupler DCMC Philippines Corporation
02.2012 - 01.2015
Bachelor of Science - Marketing Management
Xavier University Ateneo De Cagayan
04.2001 -
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