I’m a Digital Marketing Consultant specializing in Google Ads and data-driven lead generation. Transitioned from a multi-disciplinary BPO background—including Healthcare, Collections, and Technical Support—bringing a high degree of adaptability and professional communication to the digital space. Proven ability to manage complex "back-office" workflows while optimizing ad performance to drive measurable business results.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Customer Service Associate/Sales Associate
CONCENTRIX PHILIPPINES, INC
Makati City, Metro Manila, Philippines
02.2025 - 05.2026
Strategic Onboarding & Consultation: Lead the end-to-end onboarding process for new advertisers in the North American (US & Canada) market, translating complex digital marketing concepts into actionable business growth strategies.
Campaign Optimization & Build: Develop and refine high-performing Google Ads campaigns, ensuring all structures follow industry best practices for Search, Display, and Video.
Performance Analysis: Conduct deep-dive evaluations of account metrics to identify trends, providing data-driven insights to help clients scale their advertising efforts and improve Return on Ad Spend (ROAS).
Dedicated Digital Advisory: Act as a subject matter expert for a diverse portfolio of clients ranging from Small-to-Medium Businesses (SMBs) to Enterprise-level accounts, focusing on long-term account health.
Advanced Troubleshooting: Resolve technical hurdles and account-level issues, including policy compliance, conversion tracking, and ad delivery problems to ensure uninterrupted performance.
Industry Insights: Provide market-specific competitive analysis to help clients stay ahead of digital advertising trends within the North American landscape.
Program Name or Account Hired for – Matrix Ad Sales
MOVATE PHILIPPINES, INC
Taguig City, Metro Manila
01.2025 - 03.2025
Provided specialized technical support for Ingenico Point-of-Sale (POS) terminals within the petroleum and retail industry.
Performed remote diagnostics, system updates, and medium-to-complex troubleshooting to ensure 100% terminal uptime during active business hours.
Managed data synchronization between physical fuel deliveries and POS systems, manually bypassing system discrepancies to ensure liquid measurements matched inventory records.
Conducted remote access sessions to execute software updates and verified inventory accuracy for fuel (petroleum/diesel) and convenience store merchandise.
Evaluated hardware performance and initiated the RMA (Return Merchandise Authorization) process for terminal replacements under management guidance.
Process Associate | Portfolio Recovery Associates
Process Associate | Portfolio Recovery Associates
Genpact Philippines
Muntinlupa City
01.2024 - 08.2024
Facilitated outbound debt recovery operations by negotiating full settlements and structured payment plans with clients.
Analyze client financial situations to provide customized percentage-based savings, ensuring debt resolution within timelines and budgets that met both company and client needs.
Maintained high-volume call standards while providing professional assistance to resolve outstanding balances.
Conifer Global Business Center
Patient Services Representative II
Conifer Global Business Center
Bonifacio Global Center Taguig City
08.2023 - 03.2024
Facilitated the pre-registration process for patients in Tennessee, ensuring all demographic and insurance information was accurately captured prior to hospital arrival.
Managed outbound outreach to collect pre-service payments, contributing to seamless financial experience and reduced wait times.
Coordinated patient scheduling by booking appointments based on patient preference and provider availability.
Provided detailed navigational guidance and wayfinding instructions to ensure patients arrived at the correct facility and department for their specific medical procedures.
Orchid Cybertech Services, Inc. (TPG Telecom)
Technical Support Representative | TPG Telecom
Orchid Cybertech Services, Inc. (TPG Telecom)
Ortigas Pasig City
01.2023 - 03.2023
Delivered technical assistance and troubleshooting for high-speed internet and mobile virtual network services.
Performed diagnostics to resolve service interruptions and hardware malfunctions for residential and business clients.
Streamlined customer experience by providing accurate information on billing cycles, service plans, and account adjustments.
Consistently met KPIs for first-call resolution and customer satisfaction (CSAT) in a high-volume call center environment.
Teletech Customer Care Management Philippines Inc.
Technical Support Representative | Telstra (BigPond)
Teletech Customer Care Management Philippines Inc.
Pasay City
03.2019 - 07.2021
Acted as a primary point of contact for technical resolution, ensuring minimal downtime for customers’ internet and home phone services.
Conducted systematic troubleshooting to resolve service interruptions and provided clear, technical guidance to non-technical users.
Resolved billing discrepancies and provided comprehensive information on Telstra’s suite of products and service plans.
Maintained high first-call resolution (FCR) rates while handling high-volume inquiries within a fast-paced environment.
Sykes Asia Inc
Customer Service & Sales Representative | AT&T
Sykes Asia Inc
Makati City, Philippines
07.2018 - 12.2018
Resolved complex billing disputes and processed authorized refunds, maintaining a high standard of financial accuracy and customer trust.
Leveraged billing interactions as opportunities for revenue growth, consistently meeting upselling KPIs for DirecTV and premium mobile service tiers.
Expertly promote high-value incentives, such as Buy One, Get One (BOGO) offers, to increase line activations and hardware upgrades.
Provided personalized plan optimizations for iOS and Android users, matching their usage patterns with the most cost-effective AT&T service bundles.
Convergys Philippines Inc.
Customer Service & Sales Representative
Ibex Global Solutions Philippines Inc.
Paranaque City
10.2017 - 06.2018
Technical Troubleshooting: Provided comprehensive technical assistance for mobile devices across various operating systems (iOS, Android, etc.), resolving hardware and software issues efficiently.
Cross-Functional Support: Managed general customer service transactions, including plan upgrades and detailed billing explanations, alongside technical duties.
Account Optimization: Assisted customers in navigating service plans and account settings to ensure their mobile services aligned with their specific needs.
Quality Assurance: Consistently met performance metrics for first-call resolution and customer service excellence.
Ibex Global Solutions Philippines Inc.
Chat Support (Customer Support Associate) | Microsoft
Convergys Philippines Inc.
Pasay City
06.2016 - 10.2016
Managed Microsoft Office subscription services, including renewals, tiered upgrades, and billing inquiries via chat and inbound calls.
Resolved account-level obstacles and performed basic technical troubleshooting to ensure uninterrupted software access.
Advised clients on product features and subscription benefits to drive retention and service satisfaction.
Maintained high accuracy in database management and customer record updates within Microsoft’s CRM systems.
Ibex Global Solutions Philippines Inc.
Customer Service & Sales Representative
Ibex Global Solutions Philippines Inc.
Paranaque City
06.2016 - 10.2016
Billing & Account Management: Served as a primary point of contact for AT&T customers, specializing in billing inquiries, resolving account discrepancies, and managing disputes for internet and landline services.
SITEL Philippines Corporation
Customer Service Representative (Billing & Sales) | Comcast
SITEL Philippines Corporation
Pasig
07.2015 - 05.2016
Customer Consultation: Provided detailed information regarding service plans and account features to ensure customer satisfaction and retention.
Sales & Upselling: Actively promoted telecommunications products and services, including mobile phone plans and promotional offers such as "Buy One, Get One" (BOGO) campaigns.
Problem Resolution: Analyzed and corrected billing errors while maintaining high service standards for a leading media and technology provider.
CORE PROFESSIONAL COMPETENCIES
Education
Associate course - Hotel & Restaurant Services
Infotech Institute of Arts & Sciences Inc.
Paranaque City
01-2019
Associate course - Computer Science Information & Technology
Infotech Institute of Arts & Sciences Inc.
Paranaque City
01-2015
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Paranaque National Highschool (MAIN)
Paranaque City
01-2012
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Rivera Village Elementary School
Pasay City
01-2006
Skills
Account Strategy: New Business Onboarding (NBO), Full-Funnel Marketing Strategy, Account Auditing
Market Expertise: North American (NA) Market Trends, US & Canada Consumer Behavior
Performance Consulting: KPI Setting, Identifying Growth Opportunities, Competitive Industry Analysis
Technical Troubleshooting: Resolving Ad Disapprovals, Merchant Center Errors, and Tracking Issues
Certification
OJT in Parañaque City Hall EDP Division (Electronic Data Processing)
Computer troubleshooting & networking (assemble/disassemble) TESDA Certified January 2014 A.C Raftel San Isidro Dr. A Santos Avenue Parañaque City
Housekeeping NCII TESDA Certified May 8, 2018
Contact Services NCII TESDA Certified July 28, 2018, Marymount Academy Parañaque (MAPI)
LANGUAGE
Filipino
English
Timeline
Customer Service Associate/Sales Associate
CONCENTRIX PHILIPPINES, INC
02.2025 - 05.2026
MOVATE PHILIPPINES, INC
01.2025 - 03.2025
Process Associate | Portfolio Recovery Associates
Genpact Philippines
01.2024 - 08.2024
Patient Services Representative II
Conifer Global Business Center
08.2023 - 03.2024
Technical Support Representative | TPG Telecom
Orchid Cybertech Services, Inc. (TPG Telecom)
01.2023 - 03.2023
Technical Support Representative | Telstra (BigPond)
Teletech Customer Care Management Philippines Inc.
03.2019 - 07.2021
Customer Service & Sales Representative | AT&T
Sykes Asia Inc
07.2018 - 12.2018
Customer Service & Sales Representative
Ibex Global Solutions Philippines Inc.
10.2017 - 06.2018
Chat Support (Customer Support Associate) | Microsoft
Convergys Philippines Inc.
06.2016 - 10.2016
Customer Service & Sales Representative
Ibex Global Solutions Philippines Inc.
06.2016 - 10.2016
Customer Service Representative (Billing & Sales) | Comcast
SITEL Philippines Corporation
07.2015 - 05.2016
Associate course - Computer Science Information & Technology
Infotech Institute of Arts & Sciences Inc.
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Paranaque National Highschool (MAIN)
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Rivera Village Elementary School
Associate course - Hotel & Restaurant Services
Infotech Institute of Arts & Sciences Inc.
Disclaimer
I hereby certify that the above information is true and correct to the best of my knowledge and belief. Kinn Mark T. Solayao Applicant
TECHNICAL & SYSTEMS PROFICIENCY
Advertising & Analytics: Google Ads (Search, Display, Video), Campaign Optimization, Performance Auditing, and Trend Analysis.
SaaS & OS: Microsoft 365 (Office) Administration, Windows Ecosystem, iOS, and Android Mobile OS.
FinTech & Retail Tech: Ingenico POS Terminals, Remote Diagnostics, Hardware Lifecycle (RMA), and Inventory Data Synchronization.
CRM & Support Tools: Salesforce, Oracle, Billing Portals, Remote Access Tools, and Case Management Systems.
Telecommunications: NBN/ADSL Fault Diagnostics, VoIP/Landline Troubleshooting, and Service Migrations.
INTERPERSONAL & "POWER" SKILLS
Conflict De-escalation: Exceptional ability to resolve high-stress billing and technical disputes with professionalism and empathy.
Cultural Intelligence: Extensive experience navigating the cultural nuances and business etiquettes of the North American (US & Canada) and Australian markets.
Data-Driven Decision Making: Ability to analyze raw metrics (ROAS, CSAT, FCR) to provide actionable insights for clients and management.
Strategic Negotiation: Adept at finding "win-win" solutions in debt recovery, sales, and subscription retention scenarios.
Adaptive Communication: Highly skilled at explaining complex technical or marketing concepts to non-technical stakeholders.
CORE PROFESSIONAL COMPETENCIES
Digital Strategy & Consultation: Expert in end-to-end onboarding for North American advertisers, translating complex marketing data into growth strategies.
Omnichannel Support Operations: Proficient in managing Blended Queues, including high-volume Live Chat and Inbound/Outbound Voice interactions.
Revenue Generation: Proven success in Consultative Sales, ROAS (Return on Ad Spend) optimization, and identifying cross-selling opportunities (BOGO, Premium Channels).
Technical Troubleshooting: L1/L2 diagnostics for SaaS (Microsoft 365), ISP connectivity (NBN/Broadband), and POS hardware (Ingenico).
Disclaimer
I hereby certify that the above information is true and correct to the best of my knowledge and belief. Kinn Mark T. Solayao Applicant
TECHNICAL & SYSTEMS PROFICIENCY
Advertising & Analytics: Google Ads (Search, Display, Video), Campaign Optimization, Performance Auditing, and Trend Analysis.
SaaS & OS: Microsoft 365 (Office) Administration, Windows Ecosystem, iOS, and Android Mobile OS.
FinTech & Retail Tech: Ingenico POS Terminals, Remote Diagnostics, Hardware Lifecycle (RMA), and Inventory Data Synchronization.
CRM & Support Tools: Salesforce, Oracle, Billing Portals, Remote Access Tools, and Case Management Systems.
Telecommunications: NBN/ADSL Fault Diagnostics, VoIP/Landline Troubleshooting, and Service Migrations.
INTERPERSONAL & "POWER" SKILLS
Conflict De-escalation: Exceptional ability to resolve high-stress billing and technical disputes with professionalism and empathy.
Cultural Intelligence: Extensive experience navigating the cultural nuances and business etiquettes of the North American (US & Canada) and Australian markets.
Data-Driven Decision Making: Ability to analyze raw metrics (ROAS, CSAT, FCR) to provide actionable insights for clients and management.
Strategic Negotiation: Adept at finding "win-win" solutions in debt recovery, sales, and subscription retention scenarios.
Adaptive Communication: Highly skilled at explaining complex technical or marketing concepts to non-technical stakeholders.