An avid gamer with special interests in DOTA and Final Fantasy to unwind and socialize with friends
Ken Ryan Lee
Inside Sales Associate
Paranaque City,Metro Manila
Summary
Inside Sales Associate with over 4 years of successful experience in sales, community management, and marketing. Recognized consistently for performance excellence and contributions to success in the gaming and esports industry. Strengths in project management and multitasking backed by training in sales.
Overview
2
2
Languages
1
1
Certification
5
5
years of post-secondary education
4
4
years of professional experience
Work History
Inside Sales Associate (Remote)
Battlefy Inc.
Vancouver, Canada
07.2020 - Current
- Promote Battlefy among customers to highlight its features, address concerns, and lock in sales.
- Follows up with customers after completed sales to survey satisfaction, and resolve any technical or service concerns.
- Establishes fair pricing structures, and finalizes contracts to complete purchase agreements with customers.
- Prospects 100 potential customers per week, and maintains a standard 11% conversion rate.
- Uses Salesforce and Copper CRM to maintain detailed contact logs and account records.
Community Manager & Marketing Lead (SEA) (Remote)
Battlefy Inc.
Vancouver, Canada
07.2019 - 07.2020
- Promoted Battlefy as a leading esports platform in social media campaigns through organizers and partners.
- Managed about 800 tournament organizers and 72,900 users using Battlefy from 6 SEA countries.
- Reached out to 300 organizations monthly, with a conversion rate of 30%.
- Reached an average of 10,000 monthly active players per month.
- Promoted Battlefy's Partner Program among organizers to incentivize them as they use the platform.
- Organized and spearheaded 20 tournaments per month with a limited marketing budget with the help of partner organizations.
Sponsorship Executive
ANDY Sponsorships
Manila, Philippines
01.2018 - 06.2019
- Pitched events to sponsors and companies who may be interested to tap the events scene for improved marketing exposure and sales.
- Provided technical and logistical support to our clients and sponsors for successful preparation, execution, and post-event management.
- Equipped clients with digital marketing techniques and effective practices to boost their social media mileage and marketing reach.
- Closed $10,500 in sales from 5 events, and various long-term partnerships created.
Channel Marketing Specialist
Micro Star International Ltd.
Manila, Philippines
11.2016 - 08.2017
- Single-handedly and simultaneously managed social media management; events and project management; promotion plans; and public relations on a day-to-day basis.
- Managed the Facebook page of MSI Philippines by posting promotions and other content, and responding to inquiries and messages.
- Spearheaded several events including channel events (in-shop promotion and roadshows); offline marketing events (campus events); and major publicity events (product launches).
- Increased brand awareness by developing technical/ non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Monitored social media data, and innovated marketing campaigns resulting to a 16% increase in sales.
- Collaborated with the product development team to effectively modernize and update promotions.
Education
Bachelor of Science - Management
Ateneo De Manila University
Manila, Philippines 03.2011 - 05.2016
Skills
Inside Sales
undefinedAccomplishments
- Successfully spearheaded 2 public events (Pinoy Gaming Festival, TI7 Pubstomp); 1 internal event (MSI Gamer's Gathering); 2 campus events (Chang Kai Shek ITE Showcase, La Salle Technology Summit); 1 Trade Roadshow (Intel Systems Caravan); and numerous channel marketing events for MSI Philippines
- Progressively boosted the Philippine userbase of Battlefy (since July 2019 until January 2021) from 4,500 to 72,900 users through marketing campaigns and partnership development
Interests
A dog lover with four-year old beagle Lily, and seven-month old husky Amy
An amateur cook who loves exploring new dishes at home and around the world
An adventurous traveler whose gone to several countries in Asia, Europe and North America
Certification
• Digital Marketing Certification from IIDM-CDM Junior Digital Marketeer Program
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Salesforce
Copper CRM
Microsoft Office
Video Editing Software (Vegas Pro)
Quote
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
Albert Schweitzer
Timeline
Inside Sales Associate (Remote)
Battlefy Inc.
07.2020 - Current
Community Manager & Marketing Lead (SEA) (Remote)
Battlefy Inc.
07.2019 - 07.2020
Sponsorship Executive
ANDY Sponsorships
01.2018 - 06.2019
Channel Marketing Specialist
Micro Star International Ltd.
11.2016 - 08.2017
Bachelor of Science - Management
Ateneo De Manila University
03.2011 - 05.2016
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