Kenneth Jon Sangalang
Data Analyst
Summary
Experienced Digital Marketing Specialist transitioning to Data analytics. Skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Versatile and a lifelong learner.
Overview
5
5
years of professional experience
Work History
Digital Marketing Associate
Brave Leadership University
Remote
10.2020 - Current
- Designed e-learning portals and website landing pages through WordPress
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Implemented email marketing strategies to improve click-through rates and conversion by 20%.
- Created social media content with brand messaging to support new product launches.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Helped clients develop website portals and social media pages to promote businesses.
- Used Adobe Premiere pro, Canva and Davinci Resolve to create videos and live on-line broadcasts.
Property Manager
Onerent
Davao city
11.2018 - 09.2020
- Used Salesforce to manage renter applications and negotiated with homeowners and renters to generate lease agreement.
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Maintained original leases and renewal documents in digital and hardcopy format for property management office.
- Introduced prospective tenants to types of units available and scheduled tours of premises.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Coordinated appointments to show marketed properties in handled portfolio and increase successful property visit from 20% to 90%.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
Skills
SQL
PythonExcel and Google SheetsData visualizationData cleaningData managementData SegmentationMarketing automationsWeb analytics
Adobe Creative Suite
Email marketing campaigns
Digital marketing
Projects
- Utilized Python to scrape product information data from a website and write it into a formatted CSV file.
- Wrote a Python script that generates random number, where users could specify the range and if needed their desired mean.
- Programmed a calculator with graphical user interface using Python.
- Explored a database about relevant COVID-19 data using MySQL and sorted data with regards to highest casualties and highest transmission rate per country.
Education
Bachelor of Science - Mechanical Engineering
06.2014 - 06.2022
Data Analytics
06.2021 - Current
- Awarded government scholarship in SPARTA: Data analytics track, a government funded Data Analytics Program.
- Earned certificate From Google and IBM's Intro to Data Analytics through Coursera.
- Continuing education in Data analytics through Datacamp.
- Developed a web scraper in Python that could crawl through a website and record key data.
- Conducted data exploration using SQL Wrote SQL queries exploring data on COVID mortality, and infection rates and segmented them by country and region.