Kendrick Go
Writer, Marketing & PR Practitioner, Entrepreneur
UnitG 258 Scout Fernandez Corner Tomas Morato Brgy Sacred Heart, Quezon City,NCR
Summary
A communications practitioner with a decade of experience in the media with some of the country's top media institutions. As a public relations and marketing practitioner I have handled almost a dozen clients in the real estate, food, and franchising campaigns having organized numerous media and branding campaigns.
Overview
4
4
Languages
3
3
years of post-secondary education
24
24
years of professional experience
Work History
Chief Executive Officer
Geek Mode Media Inc.
Quezon City, NCR
06.2016 - Current
- Executed public relations campaigns for clients in the real estate, food, and franchising industries.
- Executed public image campaigns for service organization clients.
- Organized events such as concerts, block screening, and blogging events for clients.
- Handled business development and the day to day operations of the company.
Executive Editor
Manileno Magazine
Quezon City, NCR
06.2016 - Current
- Directed editorial talent acquisition pipeline to create diverse editorial staff across multiple markets.
- Developed and oversaw continued evolution of digital content strategy.
- Designed and led overall editorial strategy consistent with brand guidelines.
- Championed new ideas and experiments for audience growth.
Chief Executive Officer
Brand Philosophy Inc
Mandaluyong, NCR
01.2016 - 06.2017
- Handled day to day operations and business development or the company.
- One of the pioneers in bringing in programmatic digital advertising in the Philippines.
- Organized a blogging conference attended by over 500 bloggers.
External Marketing Head
GQWEST Inc/Aquabest
Quezon City, NCR
08.2014 - 09.2016
- Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds. Conceptualized and executed the company's brand management and communications strategy.
- Developed innovative and profitable sales channels for the company's slow moving products.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Corporate Communications Consultant
Aquabest/GQWEST Inc
Quezon City, NCR
06.2010 - 08.2014
- Handled the company's public relations efforts inclusive of organizing press conferences, blogging events, and media rounds.
- Negotiated favorable advertising arrangements between the company and various media organizations.
- Conceptualized and implemented the company's overall communications strategy.
- Supervised the company's internal and external communications.
Writer/Analyst
CW Group
Manila, NCR
07.2010 - 05.2012
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
- Created analysis pieces on trends and outlooks for the global cement, aggregates, coal, and shipping industries..
Project Based Communications Consultant
M2Comms PR Agency Philippines
Quezon City, NCR
01.2010 - 05.2010
- Helped formulate and execute a communications campaign for a mayoral candidate in the 2010 elections.
- Helped formulate and execute a communications campaign for the automated election systems provider in the 2010 elections.
- Implemented the digital marketing campaign for the aforementioned campaigns.
Staff Writer
Entrepreneur Magazine / Summit Media
Mandaluyong, NCR
03.2009 - 02.2010
- Wrote feature stories, how to articles, and investigative reports on the SME sector.
- Did research on trends and issues pertinent to the industry.
- Represented the magazine on various events and industry conferences.
Editorial Assistant
Agence France Presse
Makati, NCR
06.2008 - 03.2009
- Monitored local news sources for breaking news.
- Assisted editorial team in preparing and organizing news coverages.
- Wrote feature stories and analysis pieces on current events and human interest pieces for global circulation.
Writer
The Manila Times
Manila, NCR
08.2006 - 03.2009
- Wrote the weekly franchise column.
- Interviewed entrepreneurs and executives and wrote feature stories for the paper's career and property section.
- Monitored local and foreign stock exchanges as well as currency markets.
Assistant Editor
Popoli / The Manila Times
Manila, NCR
08.2007 - 11.2008
- Handled all the editorial and creative aspects of the section.
- Attended sales presentations to prospect advertisers.
- Handled a team of writers, photographers, contributors, and layout artists.
Education
Bachelor of Arts - Journalism
The Manila Times School Of Journalism
Manila 06.2005 - 05.2008
Skills
Operations management
Project Management
Strategic Planning
Market strategies
Branding
Campaign management
Public Relations
Media relations
Communications development
PR strategy development
Editing stories
Source interviewing
Event coverage
Managing media
Building advertisements
Online copy materials
Current events
Covering events
Laid out pages
Story pitching
Writing features
Strategic content planning
Editing articles
Affiliations
- Rotary International District 3830 (Rotary Club of Fort Bonifacio Global City)
Director TRF RY 2020-2021
Club President RY 2019-2020
Director for Public Relations RY 2016-2018
- Makati Tourism Foundation Incorporated
Member 2016-Current
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Executive Officer
Geek Mode Media Inc.
06.2016 - Current
Executive Editor
Manileno Magazine
06.2016 - Current
Chief Executive Officer
Brand Philosophy Inc
01.2016 - 06.2017
External Marketing Head
GQWEST Inc/Aquabest
08.2014 - 09.2016
Writer/Analyst
CW Group
07.2010 - 05.2012
Corporate Communications Consultant
Aquabest/GQWEST Inc
06.2010 - 08.2014
Project Based Communications Consultant
M2Comms PR Agency Philippines
01.2010 - 05.2010
Staff Writer
Entrepreneur Magazine / Summit Media
03.2009 - 02.2010
Editorial Assistant
Agence France Presse
06.2008 - 03.2009
Assistant Editor
Popoli / The Manila Times
08.2007 - 11.2008
Writer
The Manila Times
08.2006 - 03.2009
Bachelor of Arts - Journalism
The Manila Times School Of Journalism
06.2005 - 05.2008