KRISTINA CAMILLE FAVOR-ORDONEZ
Brand Communication Practitioner
General Trias
Summary
Dynamic and results-driven Brand Communication Practitioner with over 15 years of experience in marketing, public relations, events, and media production. Demonstrated expertise in building and managing brand equity for leading companies in the real estate, retail, and FMCG sectors. Proven track record in leading integrated campaigns, fostering strong brand narratives, and aligning marketing initiatives with business goals. Adept in cross-functional collaboration, creative development, and stakeholder management, with a passion for impactful storytelling and strategic brand positioning.
Overview
17
17
years of professional experience
Work History
Brand Manager
Profriends
- Current
- Develop and implement brand strategies and plans for Profriends and its projects
- Ensure brand consistency across advertising, digital, and offline platforms
- Collaborate with internal teams and external partners for cohesive brand alignment
- Lead brand campaign development from concept to execution
- Support branding needs of Lancaster New City, Westwind, Micara, and other projects
Marketing Manager
Affilink Marketing Property Ventures Intl. – Profriends Subsidiary
09.2022 - 01.2024
- Led marketing initiatives to boost brand awareness and drive sales
- Handled event planning, property marketing, collateral development, and agent support
Marketing Services Assistant Manager
Anchor Land Holdings, Inc.
02.2022 - 08.2022
- Oversaw marketing services and support for real estate branding and promotional activities
Accounts Associate Director (Brand)
EON Group
01.2022 - 02.2022
- Managed client accounts, led team operations, and developed PR strategies for brand campaigns
Marketing Supervisor
Toktokmall / Toktok – Cloud Panda PH
06.2021 - 12.2021
- Developed marketing strategies and campaigns to build brand visibility and attract customers
PRO – for Fashion (Brand)
SM Retail, Inc.
10.2010 - 12.2020
- Directed public relations, events, and media activities to enhance brand reputation and exposure
Advertising Accounts Executive
Thinkpadd Incorporated
11.2009 - 05.2010
- Managed client accounts and ensured satisfaction while driving agency sales
Advertising and PR Manager
Columbia International Food Products Inc.
09.2008 - 09.2009
- Led advertising and PR initiatives to increase brand awareness and support business goals
TV Production Coordinator – Project Runway Philippines Season 1
Solar Entertainment
05.2008 - 09.2008
- Coordinated logistics and production activities, supporting smooth execution of the show
Education
Bachelor of Arts - Major in Communication
De La Salle University – Dasmariñas
Cavite 01.2004 - 2008.01
Skills
Campaign planning
Corporate communications
Event coordination
Creative direction
Marketing communications
Marketing support
Agency management
Brand-building strategies
Brand positioning
Campaign planning
Timeline
Marketing Manager
Affilink Marketing Property Ventures Intl. – Profriends Subsidiary
09.2022 - 01.2024
Marketing Services Assistant Manager
Anchor Land Holdings, Inc.
02.2022 - 08.2022
Accounts Associate Director (Brand)
EON Group
01.2022 - 02.2022
Marketing Supervisor
Toktokmall / Toktok – Cloud Panda PH
06.2021 - 12.2021
PRO – for Fashion (Brand)
SM Retail, Inc.
10.2010 - 12.2020
Advertising Accounts Executive
Thinkpadd Incorporated
11.2009 - 05.2010
Advertising and PR Manager
Columbia International Food Products Inc.
09.2008 - 09.2009
TV Production Coordinator – Project Runway Philippines Season 1
Solar Entertainment
05.2008 - 09.2008
Bachelor of Arts - Major in Communication
De La Salle University – Dasmariñas
01.2004 - 2008.01
Brand Manager
Profriends
- Current
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