Canva
Katryl Aubrey Mae Ibay
Digital & Social Media Marketing Professional
Taguig
Summary
A Google and Meta-certified digital marketing and social media expert, with more than 4 years of expertise, has effectively managed small and medium-sized companies and enterprises both locally and globally as a seasoned social media strategist. She has a comprehensive grasp of digital marketing trends and techniques to generate brand exposure, engagement, and conversion. She has a track record of producing effective social media campaigns. Her areas of experience include producing engaging content, running social media platforms, and maximizing campaign ROI.
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
7
7
years of professional experience
2018
2018
years of post-secondary education
2
2
Certifications
5
5
Languages
Work History
Contract Digital Marketing Specialist
ZAGRO
08.2024 - Current
- Created social media content with innovative brand messaging to support new product launches.
- Implemented new strategies to improve click-through rates and conversion.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Conducted keyword research and optimized website copy, leading to improved visibility on search engines.
- Improved user experience by conducting site audits and making recommendations for optimization, ultimately increasing visitor satisfaction.
- Implemented split-testing techniques to evaluate the effectiveness of different marketing approaches, refining campaign strategy based on results.
Community Operations Lead
Tako Business Solutions
08.2024 - Current
- Enhanced community engagement by developing and implementing strategic outreach plans.
- Oversaw crisis management plans, coordinating rapid response measures during emergency situations or natural disasters affecting the local area.
- Facilitated open lines of communication between residents and various stakeholders, addressing concerns promptly and professionally.
- Developed training programs for staff members, enhancing their skills and expertise in providing quality services to the community.
- Leveraged social media platforms effectively as tools for promotion distribution analysis feedback collection fundraising relating directly back operational success overall organizational growth.
- Created comprehensive reports to analyze community trends, facilitating data-driven decision-making processes.
- Streamlined communication channels for improved information sharing and collaboration among team members.
- Implemented innovative strategies to optimize the efficiency of daily operations in the community center.
- Championed sustainability initiatives throughout the organization''s operations, reducing environmental impact while promoting eco-consciousness among staff and constituents.
Organic Social Media Manager
Love Blinds and Awnings
07.2023 - Current
- Developed and curated engaging content, including graphics, videos, and written posts, that align with Love Blinds and Awnings' brand identity and resonate with the target audience
- Collaborated with the marketing team to brainstorm creative ideas for social media campaigns and promotions that highlight the company's products and services
- Actively monitored Love Blinds and Awnings' social media channels, respond to comments and messages promptly, and engage with followers to foster a sense of community and build brand loyalty
- Identified opportunities for user-generated content and encourage audience participation through contests, polls, and interactive features
- Planned, executed, and optimized paid advertising campaigns across various social media platforms, such as Facebook, Instagram, and Pinterest, to increase brand awareness, drive website traffic, and generate leads
- Utilized audience targeting, ad creative testing, and budget optimization techniques to maximize the effectiveness of paid campaigns and achieve desired KPIs
- Monitored key metrics and analytics to track the performance of organic and paid social media efforts, including reach, engagement, conversion rates, and ROI
- Prepared regular reports and dashboards summarizing campaign results, trends, and insights, and use data-driven insights to inform future strategy adjustments and optimizations
- Coordinated social media activities with other marketing initiatives and channels, such as email marketing, content marketing, and influencer partnerships, to ensure consistent messaging and integrated campaigns
- Collaborated with internal teams, including sales, customer service, and product development, to gather insights and feedback for social media content and campaigns, and support overall business objectives
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Developed compelling visual content that significantly increased engagement rates.
- Established a committed following through the consistent dissemination of relevant and valuable content.
- Boosted brand visibility through the execution of strategic social media initiatives.
- Maximized content visibility through strategically optimized posting schedules informed by platform analytics.
- Executed outstanding customer support through prompt and considerate replies to user messages.
- Optimized social media campaigns by analyzing performance metrics to identify key areas for improvement.
- Enhanced content creation processes to boost efficiency without compromising quality standards.
Social Media Marketing Specialist
Rykan HR Services
03.2023 - Current
- Designed and implemented a social media strategy to enhance engagement and brand exposure, specifically, Miss Energy, resulting in a 50% increase in engagement, a 20% increase in brand awareness, and a 10% increase in website visits
- Produced content for Facebook, Instagram, Twitter, LinkedIn, and YouTube, among other social media platforms
- Supervised social media platforms to deliver a pleasant user experience and answer queries and feedback
- Utilized social media management tools like Meta Business Suite, Trello, Canva, Adobe Spark, SEMRush, CPanel, and Hootsuite, to name a few, to consistently generate and share high-quality content
- Increased social media metrics by 40% by monitoring campaign effectiveness using social media data analysis, and making needed strategic changes
- Achieved a 9x increase in engagement and a 5x improvement in follow-through rate on promotional campaigns such as enrollment for masterclasses and ebooks or e-books
Freelance Social Media Manager
Upwork
03.2020 - Current
- Created and implemented a social media marketing strategy that increased their online presence and engagement by 30% within six months by scheduling posts across major social media channels and creating engaging content
- Maintained Facebook's engagement rate at 5% by posting daily and engaging with influencers to promote content
- Managed social media accounts, including monitoring comments, responding to messages, and engaging with followers
- Analyzed social media metrics of Twitter and Facebook, such as click-through rates, to evaluate the success of social media campaigns and propose recommendations for improvements through Google Analytics
- Collaborated with clients to develop marketing campaigns
- Metric-driven, researched, and utilized the latest social media trends, technologies, and best practices to ensure clients utilized the most effective strategies with 100% success rate
Social Media Coordinator
Top Support
09.2022 - 04.2023
- Designed and implemented a social media strategy to enhance engagement and brand exposure, resulting in a 20% increase in engagement, a 5% increase in brand awareness, and a 10% increase in website visits
- Produced content for Facebook, Instagram, Twitter, LinkedIn, and YouTube, among other social media platforms
- Supervised social media platforms to deliver a pleasant user experience and answer queries and feedback
- Utilized social media management tools like Meta Business Suite, and Hootsuite, to name a few, to consistently generate and share high-quality content
- Increased social media metrics by 20% by monitoring campaign effectiveness using social media data analysis, and making needed strategic changes
- Achieved a 7x increase in engagement and a 3x improvement in follow-through rate on promotional campaigns
Administrative Assistant
Respicio & Co. Law Firm
03.2018 - 04.2019
- Entertained calls and answering queries
- Greeted clients and guests and point them in the direction of the right person
- Handled numerous attorneys' calendars and scheduled appointments, with a 95% accuracy rate as measured by completed appointments, resulting in a customer satisfaction rate of 90% as measured by client survey responses
- Coordinated 70 conferences and meetings and arranged events
- Handled mail and courier packages from and to
- Set up electronic and physical records and files
Education
Bachelor of Science - Psychology
Centro Escolar University
Mendiola, ManilaSkills
Social Media Management
undefinedCertification
Meta Certified Digital and Social Media Marketing Associate, Meta, 2023
Accomplishments
- Achieved Digital Marketing Professional License by completing and passing Google's Digital Marketing Professional Program
- Achieved Social Media Professional License by completing and passing Meta's Social Media Professional Program
Software
Hubspot
Hootsuite
Adobe
Trello
Smartsheet
Airtable
Meta Business Suite
Google Analytics
LinkedIn Analytics
SEMrush
CapCut
Google Console
Shopify
Mailchimp
Xero
SproutSocial
DUO
Slack
Interests
Video Games
Timeline
Contract Digital Marketing Specialist
ZAGRO
08.2024 - Current
Community Operations Lead
Tako Business Solutions
08.2024 - Current
Organic Social Media Manager
Love Blinds and Awnings
07.2023 - Current
Social Media Marketing Specialist
Rykan HR Services
03.2023 - Current
Social Media Coordinator
Top Support
09.2022 - 04.2023
Freelance Social Media Manager
Upwork
03.2020 - Current
Administrative Assistant
Respicio & Co. Law Firm
03.2018 - 04.2019
Bachelor of Science - Psychology
Centro Escolar University
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