Katherine Yonson
Franchise Marketing Supervisor
Cagayan De Oro CIty
Summary
Dynamic marketing professional with a proven track record at Philippine Seven Corporation, specializing in brand awareness and event planning. Expert in target market identification and marketing analytics, I successfully optimized strategies to enhance ROI and executed impactful trade show appearances, driving customer engagement and franchise growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Franchise Marketing Supervisor
Philippine Seven Corporation
01.2021 - 01.2024
- Collaborated with sales team members to develop targeted messaging that resonated with potential customers.
- Maximized marketing ROI by continuously optimizing strategies based on data-driven insights, ensuring the best use of company resources.
- Planned and carried out successful marketing events and trade show appearances
- Coordinated trade show appearances, maximizing brand exposure at industry events.
Franchise Marketing Specialist
Philippine Seven Corporation
09.2017 - 12.2021
- Prepares initial correspondence and preliminary documentation to franchise applicants and guide them through franchise process.
- Conduct profitability and performance of stores ready for franchise
- Conduct scheduled briefings in the office or outside office to interested parties
Education
Bachelor of Science - Business Administration And Management
Xavier University Ateneo De Cagayan
Cagayan De Oro, Province Of Misamis Oriental, Philippines03-2017
Skills
Target market identification
Brand awareness
Event planning
Marketing analytics
Customer segmentation
Teamwork
Microsoft office
Problem-solving
Time management
Problem-solving abilities
Accomplishments
- Achieved the "Top Performing Franchise Supervisor" achieving 19.8M Franchise Fee Collection with 113% YTD Achievement Rate.
Certification
Certified Franchise Associate
Timeline
Franchise Marketing Supervisor
Philippine Seven Corporation
01.2021 - 01.2024
Franchise Marketing Specialist
Philippine Seven Corporation
09.2017 - 12.2021
Bachelor of Science - Business Administration And Management
Xavier University Ateneo De Cagayan
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