Katherine Musa
Sales Manager
Manila
Summary
Results-oriented business leader prepared for high-level management roles. Proven ability to drive market expansion and enhance operational efficiency. Focusing on team collaboration and achieving results, adapting seamlessly to changing business needs. Skilled in strategic planning, market analysis, and leadership.
Overview
9
9
years of professional experience
Work History
Country Manager
Hibeds by Letsfly Group
05.2025 - 08.2026
- Led country operations to expand market presence and enhance brand visibility.
- Developed and implemented strategic plans aligning with corporate objectives for growth.
- Led the successful launch of new products in local markets, driving revenue growth and brand recognition.
- Established key partnerships to drive revenue growth and improve service offerings.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Managed cross-functional teams to ensure effective execution of projects and initiatives.
- Established strong relationships with key industry players for business growth and expansion.
Business Development Manager
Exely
09.2024 - 04.2025
- Acquired new clients and expanded market presence for advanced hospitality software solutions, increasing brand awareness and customer reach.
- SaaS Value Selling: Educated hotel partners on software ecosystems, demonstrating ROI and driving the adoption of automated booking and distribution tools.
- Analyzed competitor activities to enhance service positioning and delivery, leading to improved client satisfaction.
- Pipeline Generation: Built a robust sales pipeline by qualifying high-potential leads through targeted industry networking, strategic digital research, and warm referrals.
- Fostered relationships with key stakeholders, enhancing client engagement and satisfaction levels.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value.
- Promoted products and represented company at conferences and industry events, strengthening industry relationships and increasing visibility.
Jr. Business Development Manager
RedDoorz Philippines
07.2024 - 09.2024
- Accelerated partner acquisitions, increasing regional market share for leading tech-driven hospitality brand.
- Identified untapped market segments, converting cold prospects into active hospitality network affiliates through targeted product presentations.
Business Development Manager
DidaTravel Inc.
11.2023 - 05.2024
- Focused on identifying new B2B clients and expanding distribution footprint for major global travel distribution network, enhancing market presence.
- Conducted large-scale market research to identify agency needs and alignment strategies, uncovering volume growth opportunities.
- Organized targeted client events and product training, driving booking engine familiarity and fostering platform loyalty.
Operations Head (Amazon VA)
24/7 Virtual Agent Inc.
01.2022 - 03.2023
- Directed daily operations and performance strategies for Amazon Virtual Assistant division, enhancing service delivery and customer satisfaction.
- Governed cross-functional workflows to ensure adherence to SLA targets and corporate compliance, improving overall quality control metrics.
- Streamlined operational workflows to enhance service delivery efficiency.
- Developed training programs for team members, improving overall performance and retention rates.
- Managed vendor relationships to ensure quality service and timely support for operational needs.
Sales Manager
Hotelbeds Group – Bedsonline
08.2017 - 08.2020
- Managed an extensive, high-performing portfolio of travel agencies across the Luzon and Visayas regions, driving global distribution for hotels, transfers, and activities via online platforms.
- Onboarded and activated hundreds of travel agencies through intensive booking system training and post-sales technical/API troubleshooting, enhancing agency engagement and utilization.
- Generated advanced sales production reports and analyzed data analytics to develop targeted regional sales strategies, driving improved sales performance.
- Represented brand at major national trade shows and industry events, successfully securing elite agency accounts and strengthening market presence.
Education
Bachelor of Science - Commerce
Divine Word College of Legazpi
Province Of Albay 04.2001 -
Skills
Sales leadership
Market development
Product launches
International sales management
Operations management
Strategic planning
Trend analysis
CRM management
Cross-functional teamwork
Relationship management
Staff development
Marketing implementation
Timeline
Country Manager
Hibeds by Letsfly Group
05.2025 - 08.2026
Business Development Manager
Exely
09.2024 - 04.2025
Jr. Business Development Manager
RedDoorz Philippines
07.2024 - 09.2024
Business Development Manager
DidaTravel Inc.
11.2023 - 05.2024
Operations Head (Amazon VA)
24/7 Virtual Agent Inc.
01.2022 - 03.2023
Sales Manager
Hotelbeds Group – Bedsonline
08.2017 - 08.2020
Bachelor of Science - Commerce
Divine Word College of Legazpi
04.2001 -