Katherine Casilang
Pasig, Metro Manila,00
Summary
Dynamic Visual Merchandising Manager with Anthem Group, skilled in strategy development and team collaboration. Proven track record in enhancing customer engagement through innovative displays and effective merchandising techniques. Adept at problem-solving and maintaining attention to detail, driving significant sales growth while optimizing inventory management processes.
Overview
15
15
years of professional experience
Work History
Visual Merchandising Manager
Anthem Group
San Juan, Metro Manila, Philippines
10.2017 - 03.2025
- Assisted in developing and implementing seasonal visual merchandising strategies.
- Coordinated product placement to enhance customer engagement and sales potential.
- Collaborated with marketing to ensure cohesive brand messaging through displays.
- Learned to analyze market trends to inform visual presentation decisions.
- Supported team in maintaining visual standards across multiple retail locations.
- Engaged in training sessions on effective merchandising techniques and tools.
- Contributed to inventory management processes for display products and materials.
- Adapted quickly to feedback, implementing changes to improve visual layouts efficiently.
- Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
- Managed merchandising standards and maintained consistency across distribution channels.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Spearheaded visual merchandising for Anthem brands by creating strategic presentation plans.
- Collaborated with wholesale partners and cross-functional teams to develop solutions for balancing product assortments.
- Created look and feel of visual merchandising publications to better target specific audiences.
- Evaluated competitor strategies by conducting regular market research activities, informing future visual merchandising plans accordingly.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Coordinated with purchasing teams to ensure timely delivery of merchandise needed for upcoming promotional events or seasonal changes.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Streamlined workflow processes by developing guidelines for efficient display teardowns and resets during peak seasons.
- Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
- Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
- Negotiated with vendors to secure best prices for visual merchandising materials, optimizing budget efficiency.
- Conducted regular store audits to ensure compliance with visual standards and implemented corrective actions when necessary.
- Managed inventory levels for props and decorative elements, ensuring availability while staying within budget.
Customer Service Representative
Extend Your Team
Manila, Metro Manila, Philippines
04.2020 - 08.2020
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy.
- Responded to customer requests for products, services, and company information.
- Maintained detailed records of customer interactions, contributing to comprehensive database for future reference.
- Maintained detailed records of customer interactions and transactions, ensuring accurate documentation and follow-up.
Visual Merchandiser
CMG Retail
Pasig, Metro Manila, Philippines
01.2014 - 10.2017
- Trained and mentored junior staff on effective visual display techniques and brand standards.
- Conducted regular store audits to ensure compliance with visual merchandising guidelines and best practices.
- Collaborated with marketing teams to align in-store displays with promotional campaigns and seasonal trends.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Utilized space effectively by designing versatile display units that could be easily adapted for different products and promotions.
- Coordinated with suppliers to secure timely delivery of display materials, ensuring promotional campaigns launched as scheduled.
Store OIC
CMG Retail
Pasig, Metro Manila, Philippines
04.2010 - 01.2014
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Assisted customers with inquiries, enhancing overall shopping experience.
- Trained new staff on point-of-sale systems and customer service best practices.
- Implemented inventory management techniques to minimize stock shortages.
- Monitored store displays for compliance with merchandising standards.
- Resolved customer complaints promptly, contributing to improved retention rates.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
- Counted money in cash drawers at beginning and end of shifts to maintain accuracy.
- Stocked, tagged and displayed merchandise as required.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
- Answered questions about store policies and addressed customer concerns.
- Adapted quickly to new technologies implemented at POS systems, ensuring seamless transition periods for both staff and customers.
- Provided backup support for other departments when needed, showcasing versatility within the retail environment.
Education
Bachelor of Arts - Business And Information Technology Management
ACLC GUAGUA
Guagua, Province Of Pampanga, Philippines03-2010
Skills
- Strategy development and refinement
- Teamwork
- Time management
- Problem-solving abilities
- Attention to detail
- Multitasking Abilities
- Reliability
Timeline
Customer Service Representative
Extend Your Team
04.2020 - 08.2020
Visual Merchandising Manager
Anthem Group
10.2017 - 03.2025
Visual Merchandiser
CMG Retail
01.2014 - 10.2017
Store OIC
CMG Retail
04.2010 - 01.2014
Bachelor of Arts - Business And Information Technology Management
ACLC GUAGUA