Kate Jennifer Ting
Makati,Metro Manila
Summary
Customer Segment Manager with over 4 years of successful experience from campaign and project management to market research. Recognized consistently for performance excellence and significant contributions to the company.
Overview
2
2
Languages
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Segments Manager
BPI-Philam
Makati, Metro Manila
03.2020 - Current
- Managed the Free COVID-19 Insurance Coverage campaign which delivered Php 180M in new business as overall campaign manager
- Developed and managed a referrer incentive program to activate the partner bank staff for the Free COVID-19 Insurance Coverage campaign
- Managed calendar of overall acquisition campaigns to ensure the organization had a steady flow of incoming leads
- Co-developed monthly campaigns with the bank to ensure its effective execution and alignment with overall targets and strategies
- Coordinated with bank and internal partners to ensure smooth execution and profitability of shared projects and campaigns
- Forecasted and tracked sales trends by thoroughly analyzing collected data from the managed projects and campaigns.
CITI Segment Officer
BPI-Philam
Makati, Metro Manila
01.2019 - 02.2020
- Developed a campaign launch by incorporating product specs into a marketing message and a strong value proposition, and by driving partner and customer engagement
- Coordinated with internal business divisions, bank partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Channel Management Officer
BPI-Philam
Makati, Metro Manila
12.2017 - 12.2019
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Supported campaign launches by preparing customer and partner value propositions.
- Created and presented market segments reports to upper management.
Management Associate
Philam Life
Taguig, Metro Manila
09.2016 - 11.2017
- Shadowed senior team members to learn all related jobs.
- Attended training courses to build understanding of processes, techniques and industry.
- Increased training efficiency by working closely with supervisor and coworkers, asking questions, and giving honest, detailed feedback.
- Devised and lead employee engagement activities to build an expanded network within the company
Education
Bachelor of Science - Management of Financial Institutions
De La Salle University
Taft, Manila 05.2012 - 07.2016
Skills
Strategic Planning
Timeline
Segments Manager
BPI-Philam
03.2020 - Current
CITI Segment Officer
BPI-Philam
01.2019 - 02.2020
Channel Management Officer
BPI-Philam
12.2017 - 12.2019
Management Associate
Philam Life
09.2016 - 11.2017
Bachelor of Science - Management of Financial Institutions
De La Salle University
05.2012 - 07.2016