KARYLLE ABIGAIL ADAO MANCE
Quezon City,METRO MANILA
Summary
Innovative Media Strategist with expertise in social media trends and audience engagement. Experienced writer with re-election campaign success through meticulous planning and execution of content, alongside effective media outreach and relations. Cultivates strong partnerships to maximise exposure and support for initiatives.
Entrepreneur. Baker and Cake Artist. Behavioral Scientist.
Overview
18
18
years of professional experience
Work History
Media Head
Office of Senator Imee R. Marcos
Pasay City
09.2022 - Current
- Started as one of the senator's photographers and videographers tasked to document her daily activities
- Eventually assigned to handle the official social media accounts of the senator, tasked with creating social media content and simple writing such as post captions
- Given more writing responsibility, making press releases and official statements of the senator
- Creates the social media content calendar
- Tasked with arranging media interviews and other media event exposures for the senator
- Handled the 2025 media re-election campaign, specifically the senator's online advertisements and large format printed materials (billboards)
- Also given the added task of getting donors, in cash and in kind, for the senator
Baker and Cake Artist
Aby's Cakes and Pastries
Quezon City
01.2020 - Current
- Currently a self-taught baker since the beginning of the pandemic in 2020.
- From baking pastries and selling it online from home, she now manages a cake shop in Quezon City and doing custom cakes for events such as weddings, birthdays and baptismal celebrations.
- Carried out all baking duties with care and attention to detail to guarantee production of high-quality products and minimise waste.
Franchise Owner
Angel’s Burger
Dasmariñas City, Cavite
01.2009 - Current
Head Human Resources Officer
Angel’s Burger Group of Companies
Marikina City
01.2015 - 01.2018
- Managed employee relations, addressing grievances and conflicts to foster a positive work environment.
- Developed and implemented HR policies and procedures, aligning with organisational goals and regulatory standards.
- Supervised staff recruitment, interviewing, selecting and onboarding.
- Provided administrative support on employee contract package benefits, including pensions, holiday, insurance and sick pay.
- Managed end-to-end recruitment processes, from job posting creation to final offer negotiations, maximising candidate quality and fit.
Education
Bachelor of Arts - Behavioral Sciences
University of the Philippines
Manila01-2013
St. Mary’s College of Quezon City
01-2005
Skills
- Client communication
- Social media trend awareness
- Media relations
- Content creation
- Social media strategy
- Campaign management
- Press release writing
- Conflict resolution
- Pressure handling
- Campaign coordination
- Media relations management
Timeline
Media Head
Office of Senator Imee R. Marcos
09.2022 - Current
Baker and Cake Artist
Aby's Cakes and Pastries
01.2020 - Current
Head Human Resources Officer
Angel’s Burger Group of Companies
01.2015 - 01.2018
Franchise Owner
Angel’s Burger
01.2009 - Current
Bachelor of Arts - Behavioral Sciences
University of the Philippines
St. Mary’s College of Quezon City