To work hard with full dedication for the achievement of my organization under satisfying works, hence enhancing my skills and knowledge while learning new things.
Hi, I’m
KAREN BADONG
Google Ads Specialist
Mandaluyong City, Metro Manila,Philippines
Summary
Overview
5
years of professional experience
5
years of post-secondary education
7
Certifications
2
Languages
Work History
ConcentrixMakati
Advisor
09.2024 - Current
Job overview
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
- Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times.
- Mentored junior advisors, fostering a supportive team environment focused on growth and learning.
- Utilized advanced CRM tools to track client interactions efficiently while maintaining detailed records of their individual goals, preferences, and concerns.
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
- Improved client satisfaction with regular communication, progress reports, and prompt issue resolution.
- Streamlined internal processes related to the management of Google Ads accounts which led to more efficient and timely campaign launches.
- Developed keyword targeting strategies for search ads that drove increased traffic and conversions on client websites.
- Maximized conversion rate optimization by implementing landing page best practices to improve user experience.
- Ensured compliance with Google''s policies while maintaining creative integrity in ad design and messaging content across various campaigns.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Streamlined reporting processes, providing clients with clear insights into their ad campaign performance.
- Collaborated effectively within a team environment where ideas were exchanged openly, resulting in stronger overall campaign development.
- Established strong relationships with clients, resulting in long-term partnerships and recurring business opportunities.
- Boosted brand awareness by designing and implementing effective display advertising strategies.
- Reduced wasted spend by implementing negative keyword lists to filter out irrelevant searches from triggering ads.
- Continuously improved ROI by conducting thorough analysis of campaign metrics and adjusting bids accordingly.
- Efficiently managed budgets across all campaigns to ensure optimal allocation of resources for maximum results.
- Collaborated closely with cross-functional teams to ensure marketing objectives were met through cohesive ad campaigns.
- Stayed current on industry trends and platform updates to maintain expertise in digital advertising strategies.
- Developed campaigns, led design, and tracked results.
- Directed creative process for traditional and online ads.
- Collected performance data on each promotion to better plan future events.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
TSD Global
Customer Service Representative
01.2024 - 08.2024
Job overview
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Contributed to sales growth by upselling products and services based on individual customer requirements.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team.
- Enhanced customer loyalty by offering personalized solutions tailored to individual needs.
Eperformax Contact CenterPasay
Customer Service Representative
03.2020 - 12.2023
Job overview
- Company Overview: A role centered on responding to customer inquiries with efficiency and timeliness. By providing an outstanding experience for customers, customer service reps improve customer retention and lead acquisition.
- A role centered on responding to customer inquiries with efficiency and timeliness.
- By providing an outstanding experience for customers, customer service reps improve customer retention and lead acquisition.
- A role centered on responding to customer inquiries with efficiency and timeliness. By providing an outstanding experience for customers, customer service reps improve customer retention and lead acquisition.
- Excellent in English (oral and written)
- Strong customer service, persuasion, and critical thinking skills
- Proficient with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
- Ability to work with databases and online technological platforms
- Ability to be detail-oriented, diligent, and flexible
- Ability to handle conflicting time demands and focus on task completion with little direction or need for supervisory follow-up
- Ability to work and maintain patience with diversified individuals of various backgrounds and professional competencies
Education
Global IT
Hotel and Restaurant Service
01.2007 - 01.2009
University Overview
GPA: 78 %
ST. LOUISE DE MARILLAC
Secondary Education
01.2006 - 01.2009
University Overview
GPA: 81 %
Skills
Digital advertising expertise
Negotiation expertise
Client engagement
Decision-making
Time management
Strategic planning
Relationship building
Active listening
Written communication
Goal setting
Customer service
Sales strategy
Product knowledge
Market research
Research
Persuasion techniques
Certification
AI Powered Performance Ads
Timeline
AI Powered Performance Ads
06-2025
AI Powered Shopping Ads
06-2025
Google Ads Search
06-2025
Google Ads App
06-2025
Google Ads Display
06-2025
Google Ads Creative
06-2025
Grow Offline Sales
06-2025
Advisor
Concentrix
09.2024 - Current
Customer Service Representative
TSD Global
01.2024 - 08.2024
Customer Service Representative
Eperformax Contact Center
03.2020 - 12.2023
Global IT
Hotel and Restaurant Service
01.2007 - 01.2009
ST. LOUISE DE MARILLAC
Secondary Education
01.2006 - 01.2009