Justine Christian Calleja
Digital Planner Buyer
Quezon City
Summary
A Digital Planner Buyer for one of the top global media agencies, ensuring high-quality productivity and meaningful work relations in a fast-paced environment. Learning the digital world by handling key clients such as Ferrero, Nike, Nestle, Kenny Rogers Roasters, Unilab, etc. through an agency perspective has helped me grow and mature quickly and keep up with the ever-growing media trends. With 2 years of experience in this industry and high-profile clients, I was able to strengthen my interpersonal skills and ability to work within a team.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work History
Digital Planner Buyer
Omnicom Media Group
04.2024 - Current
- Collaborated with Client-servicing team on client demands
- Planned, Implemented, and Monitored digital campaigns such as Meta Ads, TikTok ads, Search ads, etc.
- Directly coordinated with clients and creative agencies on campaign-related directions and concerns
- Use Ads/Business Managers for day-to-day tracking and implementation
- Brands handled: Myra E, Myra Ultimate, Myra Lotion
Integrated Media Executive
Openmind Philippines
11.2023 - 03.2024
- Monitor and recommend optimizations on digital campaigns for clients on a daily basis
- Weekly gathering, analyzing and reporting of data for client campaigns
- Coordinate with internal and external teams for daily tasks
- Brands handled: Nescafé Classic, Nescafé Gold
Digital Executive
Mindshare Philippines
01.2022 - 11.2023
- Forecasting and Actualizing KPIs for digital campaigns
- Recommending relevant innovations depending on client campaigns
- Monitor and recommend optimizations on digital campaigns for multiple clients on a daily basis
- Weekly gathering, analyzing and reporting of data for client campaigns and briefs
- Coordinate with internal and external teams for daily tasks
- Use Ads/Business Managers for data extraction and reserving buys for clients
- Brands Handled: Ferrero, Kenny Rogers Roasters, United International Pictures, Nike, General Mills Inc., Rolex
Education
BSBA Major in Marketing Management -
University of Santo Tomas
España Blvd, Sampaloc, Manila 08.2016 - 06.2020
Skills
Communication
Digital Planning
Ads Managers (Facebook, Tiktok, Google)
Strategic Thinking
Microsoft Office
Online Advertising
Content Strategy
Client Management
References
- Zildjian Cayamanda, Mindshare Enterprise, Taguig City, (+63) 917 312 0917, zildjian.cayamanda@mindshareworld.com
- Ethan Reyes, Mindshare Enterprise, Taguig City, (+63) 917 507 6571, ethan.reyes@mindshareworld.com
Timeline
Digital Planner Buyer
Omnicom Media Group
04.2024 - Current
Integrated Media Executive
Openmind Philippines
11.2023 - 03.2024
Digital Executive
Mindshare Philippines
01.2022 - 11.2023
BSBA Major in Marketing Management -
University of Santo Tomas
08.2016 - 06.2020
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