Joy Cruz- Marcelo
Paranaque City,METRO MANILA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
22
22
years of professional experience
Work History
BUSINESS UNIT HEAD
COMPASIA
01.2021 - Current
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Trained and guided team members to maintain high productivity and performance metrics.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Director of Sales and Marketing
Esquire Tech Solutions
01.2019 - 05.2022
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
Channel Marketing Manager
HMD Global
08.2017 - 01.2019
- Improved online sales conversion rates by [Number]% while fostering amazing customer experiences.
- Managed online metrics and made recommendations for continued improvement and optimization.
- Interviewed, hired and trained sales team members to establish sufficient phone coverage during holiday peak periods.
- Replied to information requests through [Software] CRM to foster seamless customer service experience.
Trade Marketing Manager
Concepcion Midea Inc.
03.2015 - 06.2017
- Created trade marketing strategies to communicate strategies to [Number]-member team.
- Devised product pricing strategies and trade marketing investments to support growth.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Monitored and evaluated [Type] programs and activities to measure effectiveness and recommend improvements.
National Marketing Manager
Alcatel
04.2014 - 03.2015
- Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Promoted programs, products and services with multi-channel strategies.
- Boosted sales volume by overseeing marketing budget, promotions and contents to generate $[Number].
Trade Marketing Manager
MYPHONE
01.2010 - 03.2014
- Created trade marketing strategies to communicate strategies to [Number]-member team.
- Devised product pricing strategies and trade marketing investments to support growth.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Monitored and evaluated [Type] programs and activities to measure effectiveness and recommend improvements.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored local personnel on best practices and protocols to maximize productivity.
PRODUCT MANAGER
FONETECH INTERNATIONAL
05.2007 - 01.2010
- Coordinated project planning and execution with team members and team leads.
- Prioritized roadmap in order to achieve product goals and metrics.
- Assessed costs and estimated production capabilities to evaluate economic viability.
- Reduced project downtime with quality product inspections.
- Managed product demonstrations and testimonials for performance evaluation.
- Directed planning and budgeting efforts.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Monitored market trends and competitor performance to update promotional strategies.
- Spearheaded collaborative efforts to bring products to market.
PRODUCT SPECIALIST
Nokia
09.2004 - 05.2007
- Researched product's technical specifications and accurately communicated information.
- Continually expanded knowledge of [Product or Service] product line.
- Liaised between customers and manufacturing to design new product.
- Logged phone numbers and email addresses to contact customers for follow-ups.
- Trained and provided coaching to [Number] junior team members.
- Assisted with demonstrations for [Product or Service] to showcase functionality.
- Diagnosed and troubleshot hardware, software and network issues.
- Offered assistance in implementing and developing training programs.
- Generated reports to track performance and analyze trends.
OFFICER IN CHARGE
SUNCELLULAR SMART WIRELESS
05.2002 - 09.2006
- Developed and implemented plans to reduce risk to personnel and equipment during tactical operations.
- Directed tactical operations in complex and challenging environments.
- Prepared and delivered investigative reports and briefings.
- Communicated with command centers to develop and execute tactical plans.
- Executed tactical operations with accuracy and control.
- Led team in developing strategic plans to meet operational objectives.
- Paid attention to detail while completing assignments.
Education
MBA - Marketing Management And Research
DELA SALLE UNIVERSITY
TAFT AVENUE MANILA05.2010
Skills
- Operations Management
- Organizational Development
- Key Performance Indicators
- Staff Training and Development
- Business Forecasting
- Business Development
- Reliability
- Policy Development and Enforcement
- Decision-Making
- Performance Improvements
- Revenue Growth
Timeline
BUSINESS UNIT HEAD
COMPASIA
01.2021 - Current
Director of Sales and Marketing
Esquire Tech Solutions
01.2019 - 05.2022
Channel Marketing Manager
HMD Global
08.2017 - 01.2019
Trade Marketing Manager
Concepcion Midea Inc.
03.2015 - 06.2017
National Marketing Manager
Alcatel
04.2014 - 03.2015
Trade Marketing Manager
MYPHONE
01.2010 - 03.2014
PRODUCT MANAGER
FONETECH INTERNATIONAL
05.2007 - 01.2010
PRODUCT SPECIALIST
Nokia
09.2004 - 05.2007
OFFICER IN CHARGE
SUNCELLULAR SMART WIRELESS
05.2002 - 09.2006
MBA - Marketing Management And Research
DELA SALLE UNIVERSITY
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