Josephuz Vincent Zanoria
Product Leader
Taguig, Metro Manila,00
Summary
Highly accomplished Product Leader with over 19 years of progressive experience across reputable companies globally and locally. I bring extensive knowledge and practical experience in project management, product strategy, product development, platforms/stakeholder management, and agile software development. My diverse background has cultivated a well-rounded expertise in stakeholder management and successfully implementing ground-up projects, consistently launching cost-effective and income-generating digital capabilities. I am passionate about guiding Product and Development teams to deliver high-quality, innovative solutions that enhance user experience, optimize processes, and achieve significant business growth, all while ensuring regulatory and compliance adherence (BSP, BancNet, NTC, DICT, PAGCOR, NPC).
Overview
20
20
years of professional experience
3
3
Certifications
Work History
Product Manager
Birches Group
01.2025 - Current
- Develop and oversee the comprehensive product roadmap, aligning with company objectives for strategic planning and resource management.
- Devise and tailor product performance and quality metrics to drive product development and management initiatives, generating actionable insights.
- Consolidate, disseminate, and explain product performance information to management to spur data-driven corporate decision-making.
- Advise and equip product owners with business intelligence to inform product design, development, and strengthen accountability.
- Collaborate with Business Development and Marketing to align strategic priorities, share business intelligence, and identify new product opportunities.
- Initiate and deliver product audits to identify areas for further development, ensure roadmap alignment, and respond to client/user feedback.
- Key Milestone: Pitched an effective Product Management framework that leans towards Agile Product Development transformation. Successfully trained internal resources in handling product owner tasks and responsibilities.
Senior Platform Manager, B2B & B2C
GCash (100M+ users)
01.2024 - 12.2024
- Developed and executed platform roadmaps, anticipating emerging technologies for process improvements and cost savings.
- Led vendor assessments, negotiated contracts, and analyzed costs to build and operationalize solutions, ensuring cost efficiency.
- Ensured platform adherence to BSP, BancNet, and NPC regulatory and compliance standards.
- Continuously monitored industry developments relevant to our core offering; staying ahead of the game by proactively implementing emerging technologies and innovative approaches.
- Facilitated effective communication between technical team members and non-technical stakeholders, bridging gaps in understanding across diverse functional areas.
- Milestone: Successfully selected and awarded Merchant Acquiring Host partner for the B2B Business Division. Successful RFP and Product Demos for the Cards Management System.
Senior BA Consultant
CloudMarc for LaTrobe University
11.2023 - 01.2024
- Managed SalesForce Service Cloud setup and transition, improving in-app and web messaging services and user experience.
Lead Product Manager, B2B
PalawanPay (13M+ users)
06.2022 - 05.2023
- Defined and communicated product vision for B2B/B2C e-wallet products, managing short and long-term roadmaps.
- Translated user feedback into actionable requirements, leading to successful feature launches and enhancements.
- Led user experience improvements, resulting in increased customer satisfaction scores and reduced churn rates.
- Developed detailed product roadmaps, prioritizing features based on user needs and business goals.
- Ensured product features and operations adhered to BSP, BancNet, NPC regulatory guidelines.
- Milestone: Implemented QRPh interoperable payments and onboarded new billers/aggregators. Defined the Palawan Money Shop product format. Successfully implemented Content Management System (CMS) for Telco and Non-Telco SKUs. Proposed and implemented the Open API for third-party remittance partners and other merchant services.
Digital Product Owner
Globe Telecoms (Telco, Utility & Lifestyle - 10M users)
01.2021 - 01.2022
- Managed product roadmap and delivery for CMS capabilities and mobile app features, aligning with business metrics and profit goals.
- Collaborated closely with engineering and business executives, providing demos and workshops to ensure alignment with strategic objectives.
- Ensured the delivery of high-impacting functions and features in the product roadmap, translating business requirements into detailed user stories and specifications.
- Conducted discovery and walkthrough sessions for stakeholders.
- Drove revenue for Postpaid, Broadband, and Small B2B groups by enabling 'super features' in the app.
- Key Achievement: Successfully implemented headless CMS (Drupal and Magento) within the app. Successfully implemented Postpaid, Platinum products, features, and roaming SKUs/Catalog in the app.
Senior BA
MusicTribe (Web Development, CRM, E-commerce)
01.2020 - 01.2021
- Led the Business Analyst team, spearheading requirements and solution analysis services across Asia, US, and Europe markets.
- Collaborated closely with the CEO on crafting solutions and processes applying Agile and Lean Practices, which were formalized and shared organization-wide.
- Drove innovation by implementing digital tools across Community, E-commerce, Marketing, and Support functions.
- Spearheaded the transition of Salesforce CRM data and objects migration into MS Dynamics Sales and Service modules.
- Key Milestone: Created the Agile and Lean Guidebook for MusicTribe Leaders. Spearheaded the development of MS Dynamics CRM 2.0 for Sales and Support.
Technical Business Analyst
Seven Seven Global (IT Services)
09.2018 - 03.2019
- Acted as Product Owner and Business Analyst for an API and frontend project in the travel industry.
- Prioritized Product Backlog, wrote User Stories, and served as Scrum Master for the team.
- Milestone: Successfully deployed the MVP (API build and integration) to production.
Product Manager
Shang Software Solutions (Online Gaming)
06.2017 - 04.2018
- Managed casino products from concept to enhancement, collaborating with cross-functional teams to optimize customer experience.
- Reviewed service contracts and negotiated terms with third-party vendors.
- Ensured all gaming products and operations adhered to PAGCOR compliance requirements.
- Milestone: Designed and implemented Mobile Web/App Live Casino and improved China Market sites, increasing monthly profitability by over 30%.
Senior Business Analyst
Get Qualified Australia
08.2016 - 03.2017
- Led requirement definition, analysis, testing, and documentation activities.
- Maintained and supported processes and systems (CMS, CRM, Telephony, BI), acting as IT/vendor liaison.
- Milestone: Successfully migrated Zoho CRM to Salesforce and implemented 10 industry microsites (improved traffic/lead conversion).
Business Analyst (Manager)
Macquarie Offshore Services Pty Ltd. (Market Operations)
01.2014 - 07.2016
- Subject Matter Expert (SME) for trade counterparty data system, designing and presenting solutions to senior management.
- Wrote User Stories and Functional Specs in JIRA, led UAT cycles, and coordinated project planning.
- Milestone: SME for Counterparty Database optimization and big data migration project, designing the 'to-be' model.
Product Owner (Sr. Business Analyst)
Novenix - Tyche Consulting Limited / Bodog Nation (E-Commerce Asia - Agile)
04.2012 - 12.2013
- Consolidated business requirements for E-commerce solutions and owned the Product Backlog.
- Led and coordinated Scrum, Sprint Elaborations, and Sprint Planning sessions.
- Milestone: Designed and implemented mobile Cashier (online payment processing) for Asian casino markets and implemented a CMS tool.
Business Analyst (Supervisor)
Eastern Telecoms Philippines Inc. (Ticket Management System and Reports Manager)
08.2011 - 04.2012
- Consolidated business requirements and designed 'to-be' automated processes using diagrams and UML.
- Monitored project timelines, conducted system demos, functional testing, and UATs.
- Milestone: Completed Requirements Documentation and Future State design of the Fault Management System.
Business Analyst (Sr.)
Coca Cola Bottlers Philippines
10.2010 - 07.2011
- Documented business requirements, designed/re-engineered process flows, and oversaw UAT.
- Troubleshot functional glitches and front/back-end bugs, providing quick fixes.
- Milestone: Designed and implemented the E-Promo Portal (Order & Dispatch) system nationwide.
Business Analyst
Lawson Software Philippine Solutions and Service Center (Infor)
08.2008 - 07.2010
- Investigated bugs in M3-Purchasing and re-engineered process flows for S3-Business Process Management.
- Provided design solutions to software engineers and ran test cases.
- Milestone: Successfully delivered Quarterly Blitz and Zero Backlog for S3 and M3 critical tickets support.
Senior EDI Map Developer
Global Exchange Services (OpenText)
11.2005 - 08.2008
- Developed EDI Maps/Documents (Invoice, PO, Delivery Response) using Application Integrator according to ANSI X12, EDIFACT, and XML standards.
- Milestone: Successfully implemented XML maps for NIKE JAPAN and BANK OF AMERICA.
Education
Bachelor of Science - Business Administration And Management
De La Salle - College of Saint Benilde
Manila, Metro Manila, Philippines 04.2001 -
Skills
Product lifecycle management
Certification
Certified Agile Scrum Professional
Languages
English
Bilingual or Proficient (C2)
Timeline
Product Manager
Birches Group
01.2025 - Current
Senior Platform Manager, B2B & B2C
GCash (100M+ users)
01.2024 - 12.2024
Master Digital Marketing
11-2023
Senior BA Consultant
CloudMarc for LaTrobe University
11.2023 - 01.2024
Certified Agile Scrum Professional
01-2023
Lead Product Manager, B2B
PalawanPay (13M+ users)
06.2022 - 05.2023
Master Digital Transformation
11-2021
Digital Product Owner
Globe Telecoms (Telco, Utility & Lifestyle - 10M users)
01.2021 - 01.2022
Senior BA
MusicTribe (Web Development, CRM, E-commerce)
01.2020 - 01.2021
Technical Business Analyst
Seven Seven Global (IT Services)
09.2018 - 03.2019
Product Manager
Shang Software Solutions (Online Gaming)
06.2017 - 04.2018
Senior Business Analyst
Get Qualified Australia
08.2016 - 03.2017
Business Analyst (Manager)
Macquarie Offshore Services Pty Ltd. (Market Operations)
01.2014 - 07.2016
Product Owner (Sr. Business Analyst)
Novenix - Tyche Consulting Limited / Bodog Nation (E-Commerce Asia - Agile)
04.2012 - 12.2013
Business Analyst (Supervisor)
Eastern Telecoms Philippines Inc. (Ticket Management System and Reports Manager)
08.2011 - 04.2012
Business Analyst (Sr.)
Coca Cola Bottlers Philippines
10.2010 - 07.2011
Business Analyst
Lawson Software Philippine Solutions and Service Center (Infor)
08.2008 - 07.2010
Senior EDI Map Developer
Global Exchange Services (OpenText)
11.2005 - 08.2008
Bachelor of Science - Business Administration And Management
De La Salle - College of Saint Benilde
04.2001 -
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