Josette C. Relatado
Davao City
Summary
Marketing Researcher with experience identifying 9+ viable service areas per month for utility expansion and coordinating 16+ meetings per month with local authorities, landowners, and executives, determining that potential concessionaires hesitate not because they can't afford the initial cost but because the service provided is poor in some selected areas. Delivers market research, stakeholder coordination, and right-of-way negotiation to support pipeline installation and water connection processing. Supports community-facing projects by processing 41+ water connection applications per month, keeping applicants aligned with barangay approval requirements and maintaining clear communication across all parties.
Overview
3
3
Certifications
6
6
years of professional experience
Work History
Marketing Researcher
Digos Water District
10.2020 - 12.2024
- Conducted market research to identify potential areas for potable water service expansion based on proximity and accessibility.
- Coordinated and negotiated with local authorities, private landowners, and executives to secure road right-of-way for pipeline installation.
- Managed application processes for water connections, ensuring applicants obtained necessary barangay approvals before processing.
- Maintained clear communication with stakeholders to facilitate smooth project implementation and community engagement.
Backyard Farming Entrepreneur
Self-employed
08.2019 - 09.2020
- Managed daily operations of backyard farming business specializing in hog raising and cultivation of cardava bananas.
- Conducted direct sales of agricultural products in public markets, building customer relationships and expanding market reach.
- Developed skills in agricultural production, business management, and customer service.
Custodian & Inventory Controller
Virginia Foods Inc.,
03.2019 - 07.2019
- Monitored inventory levels and controlled stock movement to ensure availability of key products and minimize wastage.
- Evaluated product demand to optimize stock replenishment and reduce overstocking of low-demand items.
- 2019 (5 months)
Ham Specialist (Sales Representative)
Virginia Foods Inc.
09.2018 - 01.2019
- Executed door-to-door hard selling strategies targeting untapped markets in Davao, Tagum, and Digos cities.
- Identified and saturated potential sales areas overlooked by competitors, contributing to increased market penetration and product awareness.
- 2018 (5 months)
Education
Bachelor of Science - Marketing Management
Cor Jesu College
Digos, Philippines 04.2001 -
Skills
Market research
Product movement analysis & demand forecasting
Data collection & documentation management
Project planning & resource allocation
Stakeholder coordination & negotiation
Inventory monitoring & stock control
Direct selling & public market sales
Business development
Customer relationship management
Community engagement
Account management
Territory management
Forecast reporting
Market segmentation
Lead qualification
Certification
Driving (Licensed)
Timeline
Marketing Researcher
Digos Water District
10.2020 - 12.2024
Backyard Farming Entrepreneur
Self-employed
08.2019 - 09.2020
Custodian & Inventory Controller
Virginia Foods Inc.,
03.2019 - 07.2019
Ham Specialist (Sales Representative)
Virginia Foods Inc.
09.2018 - 01.2019
Bachelor of Science - Marketing Management
Cor Jesu College
04.2001 -
Reading
Language : English and Filipino; conversational Bisaya or Cebuano.
Hobbies : Running, reading, learning about business, marketing and personal development.
Interests/Projects : Market research, data analysis, customer relationship management, and developing skills in virtual assistance and business reporting.